AUDIENCE RESEARCH – RESPONSES TO

QUESTIONNAIRE

Katie Edwards

Are you Male or Female?

MaleFemale

My audience was evenly split between male and female, allowing me to get a range of answers from both genders, as I intend my magazine to be for both men and women.

What is your favourite colour?

PurpleGreyRedYellowBluePinkGreen

Here, we can see that the majority of people evenly chose Purple, Red and Grey as their favourite colours. Therefore, I will be taking these colours into consideration when designing my front cover (Masthead particularly) and other magazine content, such as the double page spread.

How old are you?

16171819

The majority of people surveyed were 16 years of age, at 60%. This was followed by 20% of people surveyed being 17. 10% of those surveyed were 18, with the last 10% aged 19.

Do you currently read music magazines?

YesNo

The majority of people surveyed (60%) currently read/purchased music magazines. Therefore, there is an existing market/demand for music magazines.

How often do you/would you buy music magazines?

WeeklyFourtnightlyMonthly

The majority of people bought music magazines weekly. This is possibly as it allows them to keep up to date with new music trends, which I will bear in mind when making the final decision on the frequency of publication for my own magazine.

What is the highest price you would pay for a music magazine?

£0/Nothing£0.50 - £0.99£1 - £1.99£2 - £2.49£2.50+

Here, we can see that the majority of people are willing to pay £1- £1.99 at most for a music magazine. Therefore, between this price range will be the price of my own magazine.

Here, we can see that 70% of the total audience asked attended gigs. Therefore, I will be using gig information or reviews in my magazine.

Do you download music or buy CD's?

DownloadCD'sBoth

The majority of people surveyed downloaded music. I will bear this in mind when creating content for my magazine, basing it on download charts for example.

What is the most enticing thing about a music magazine?

PicturesCompetitionsBand InterviewsOther ArticlesGig infoFree GiftsNew music releases

The most enticing thing about a music magazine was the band interviews. Therefore, these will be shown as over lines on the front cover my music magazine to attract readers. New music releases, other articles, gig info and pictures were also enticing, and therefore these will be included in my own magazine. Competitions and free gifts received no response as ‘most enticing’, and therefore I will not be including them in my magazine.