Powering-up collaborationPart I: Yammer networks

Here’s the plan

Feel free to chip in whenever you like

1. Why do we need better collaboration?2. What’s in it for me?3. How can we get the most from the network?4. How can individuals engage?

1. Why do we need better collaboration?

95% of the organisation’s knowledge is locked in here

Which means that...

• 90% of time spent looking for it or duplicating it • Only 10% spent creating new things

Traditional lines of communication

Networked lines of communication

Communications technology haschanged

2. What’s in it for me?

How do I benefit?

Access hidden knowledge

Save time and effort

Build reputation (and contacts)

Officer

Team Leader

Services Manager

Contracts Manager

ClientManager IT Rep

Customer Service Engineer

Our Organisation Contractor 3rd Party Supplier

Traditional reporting chains

Entire process may take weeks (or may never be resolved)

Faster results, less effort, transparency

Flagged(visible to all)

Response (visible to all)

Active support(visible to all)

Total Duration: 2 days

E-mail NetworkYou are used to it No mailbox overloadOnus is passed to the receiver Onus is more on the sender

Briefer message style saves timeNo spam (e.g. reply-to-all)Others get to learn from the exchange

E-mail vs Network

Meetings NetworkFace-to-face contact Convenience: attend when it suits you

No travel costsNo accommodation costsNo limit on number of attendeesLower status + “presence” barriersNo need for minutesEasy, no cost document sharing

Meetings vs Network

3. How can we get the most from the network?

Value comes from engagement

• If the network is full of listeners, no value is created• If the network is full of contributors, a huge potential

value is created

Stages of engagementSet up new working groups / projects

Initiate discussions and add content

Contribute voluntarily to existing discussions

Contribute when prompted

Read content

No engagement

Creating

Sharing

Participating

Responding

Listening

Inactive

Engagement ideas• Provide face-to-face coaching• Invite individuals to discussions where they are expert• Help others to solve their problems• Lead on discussions (and be willing to make mistakes!)• Ask questions• Make valuable information only available on the network

4. How can individuals engage?

Ways to engage

Share key information

Ask a relevant question

Share an idea

Test opinion

Celebrate success

Use groups, tags and communities to focus discussions

Parent Network(@brighton-hove.gov.uk

e-mail only)

Groups ("public")

Groups (private)

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Community("public")

Parent members (free access) +

externals (invitation only)

Community(private)

Parent members + externals (invitation only)

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Questions...

Questions...

[Optional slides...]

How organisations are changing

Yammer is not “Twitter for companies”

• Work is separated from non-work• Easier to focus on relevant content and switch off “noise”• Work focused apps (e.g. Polls, Questions etc) • More control over access• No character limits so you get better answers

or

• Introduce yourself and add a recognisable photo• Use “groups” + “topics” to make it easier for others to find stuff• Contribute on topics where you are expert • Focus on generating value• Summarise key points when sharing useful links or doc’s• @mention relevant people• Be concise• Be constructive and respectful• Use search functions to limit repetitive questions• Periodically check the “Company / Community Feed”• Remember that Yammer is a conversation, not a megaphone• A sense of humour is OK!

Best practices for using Yammer

How to control / stop e-mail notifications from Yammer

To share or not to shareIs it...

• Data Protected?• Commercially sensitive?• Politically sensitive?• Legally sensitive?• Only useful to you or one other person?

(NB... most e-mail is already publicly available via Freedom of Information)

If the answer to all of these is “no”, it could probably be shared

• Use common sense• Remember that you are speaking for yourself, not the council• Your comments can risk the reputation of the council (and you!) • Many discussions are "pre-decision", and should be introduced as such • Never post information that’s:

– Data Protected (personal)– Commercially sensitive– Politically sensitive

• Respect copyright• Refer to the Corporate Communications Policy

Safety measures

ReferencesBryony Cole, Digital Natives, Dinosaurs and Immigrantshttp://blog.yammer.com/blog/2011/04/digital-natives-dinosaurs-and-immigrants.html

Charlene Li, Forrester’s New Social Technographics Reporthttp://forrester.typepad.com/groundswell/2007/04/forresters_new_.html

Department of Justice, Victoria - Social Media Policyhttp://www.youtube.com/watch?v=8iQLkt5CG8I&feature=youtube_gdata_player

Dion Hinchcliffe , 10 Strategies for Driving Value with Social Intranet Software http://www.slideshare.net/mselepec/yammer-overview-7914413

Greg Lowe, Conversation: Let’s get it startedhttp://blog.yammer.com/blog/2011/04/lets-get-it-started.html

Maria Ogneva, Cultural imperatives for social businesshttp://blog.yammer.com/blog/2011/04/cultural-imperatives-for-social-business.htmlhttp://blog.yammer.com/blog/2011/04/cultural-imperative-social-business.html

Rick Mans, Social Media: Ignore or Embrace http://www.slideshare.net/rickmans/20100420-hr-summit

Susan Feldman and Chris Sherma, The High Cost of Not Finding Information (IDC White Paper)http://www.ejitime.com/materials/IDC%20on%20The%20High%20Cost%20Of%20Not%20Finding%20Information.pdf

Whitney Michael, Enterprise 2.0: What, Why and Howhttp://www.e2conf.com/whitepaper/

Yammer Overviewhttp://www.slideshare.net/mselepec/yammer-overview-7914413

Individuals

Allison Michels

Bruno Hülbüsch

Deb Silverberg

Donna Baske

Ed Krebs

Erik Slofstra

Jessica Halper

Juha Krapinoja

Kate Dobbertin

Rich Hoeg

Steve Hopkins