Peter Hedberg Sales Account Manager, Nordics

April 2015

Powering the Internet of Things™

Recognized as Industry Leader Founded in 2009

1st Application Platform for the IoT

Broad industry applicability

10X reduction in cost/time-to-market for

IoT/M2M Solutions

Acquired by PTC end of 2013

Most Innovative Product Best Application Platform

“ThingWorx is re-defining the concept

of connected platforms and creating a

new market meta-category”

1 Trillion

2035

1B

5B

2010

Apps

50B

2020

Unlocking the Value in the Internet of Things

Sensors, Devices, Machines

5M Apps

500M

Apps

4

Connect IoT Connectivity Middleware

Communication software for connecting and interacting with devices and transferring machine and sensor data into the cloud

Manage Device Cloud

Device and data management system to manage devices and securely process and collect machine and sensor data

Build IoT Application Enablement

Platform and tools to simplify the development of apps. Enables mashup of data from things, people and systems.

IoT Platform

ThingWorx IoT Platform

5

Device Connectivity Platforms

Business Applications

Industrial Systems & Protocols

IoT Data Services Cloud Services

Big Data Analytics

Device Clouds

Social Services

Sensors, Devices, Gateways, Equipment, Mobile Assets

ThingWorx Unites the IoT World

6

© 2014 ThingWorx

ThingWorx Marketplace™ Magnifies Ecosystem Power

ThingWorx Marketplace - The 1st App Store

for the Internet of Things

Ecosystem extends ThingWorx capabilities and

enhances its competitive advantage

Improve IoT solution time-to-market through

application “assembly”

Accelerating M2M/IoT adoption through global

sharing of IP

Creating additional revenue streams for

extensions, apps, etc.

7

ThingWorx Ecosystem

Solution

Providers System Integrators

& VARs

Communication

Service Providers

Business Systems & Analytics

Edge Communication & Embedded Devices

ThingWorx Marketplace™ -an ever growing Ecosystem

8

The Third Wave of IT Evolution

1800s..………………….…..1960s….………………………...…1980s……………………………..….2000s………………...Beyond

Products are mechanical and

value chain activities are

performed manually using

analog information through

paper processes and verbal

communications

IT used to automate information

collection and processing in

activities across the value chain

The Internet enables

coordination and integration

the value-chain, across

individual activities, with

outside suppliers, channels,

and customers, and across

geography

Smart, connected products

and systems of products

transform value creation for

customers while reshaping

the value chain affecting

product design, procurement,

marketing, and service while

creating the need for new

activities

Mechanical Products

& Physical Processes

Value Chain

Automation

Value Chain Dispersion

and Integration

Products with

Embedded IT and

Connectivity

9

Weather Data

System

Irrigation

System

Seed

Optimization

System

Farm

Equipment

System

Farm

Management

System

Platform

Rain, humidity,

temperature

sensors

Weather

maps

Weather

forecasts

Weather data

application

Farm performance

database

Seed database

Seed optimization

application

Field

sensors

Irrigation

nodes

Irrigation

application

SYSTEM OF SYSTEMS

TILLERS PLANTERS

TRACTORS

Farm

Equipment

System

COMBINE

HARVESTERS

PRODUCT SYSTEM

+

+

SMART, CONNECTED

PRODUCT

+

SMART

PRODUCT

PRODUCT

Evolution of Smart, Connected Products

10

Why now?

11

• Computing power – Smart machines, Analytics, Big data, Storage

• Connectivity – Internet IPv6 (no limit of nodes), Low power communication, Tracking and identification (GPS,

RFID...)

• Sensors! – Cheap, small and connected, more and more advanced

Why now?

1. Affordable and available technology

12

• Competence – People are used to computers, usage of internet, social media etc

• Accepted – All ages are using the technology, youngest generations expect it!

Why now?

2. We are ready!

13

The Value of Smart, Connected Products

14

Value Opportunities

Improve

Customer

Experience

Leverage data

from connected

products for

improved service,

support and

usability

Optimize

Business

Processes

Combine real-

time data with

existing systems

to increase

efficiency

Differentiate

Offering

Increase pace of

product and

service

innovation

New

Revenue

Streams

Unlock new

business models

and realize new

value-add

opportunities

The capabilities of smart, connected products create four new value opportunities

15

• What is the value to our customers?

• Are we product or service centric?

• Where is our Operational Efficiency ”sweet spot”?

What business am I in???

3 important questions to answer

16

Ten Strategic Choices

Which product capabilities to pursue?

Functionality: embedded in

the product vs. the cloud?

Open or closed system?

Technology

development: internal or

outsource?

What data to capture?

How to manage data rights and access?

Disintermediate distribution

or service channels?

Change the

business model?

Sell data to

outside parties?

Expand company

scope?

6

9

7

8

10

5

2

4

1

3

17

Some good examples…

iRemember

18

Some good examples…

19

Some good examples…

20

Some good examples…

Smart Parking

Sensor networks in SF and

LA eliminate the search for

parking spots

21

Well Cow

Some good examples…

22

• Internet of Things (IoT) is here to stay

• IoT will effect all of us

• IoT is changing the business landscape

Summary

Conclusion

What should you do?

• Prepare an IoT strategy

• Decide what business you really are in

23

Jump in, get wet!

PETER HEDBERG

Sales Account Manager, Nordics