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  • 1 Hortonworks Inc. 2011 2016. All Rights Reserved

    Powering the Future of Data Pasi Vuorela Nordic Sales Manager

  • 2 Hortonworks Inc. 2011 2016. All Rights Reserved

    EMBRACE AN OPEN APPROACH

    MASTER THE VALUE OF DATA

    EVERY BUSINESS IS A DATA BUSINESS

  • 3 Hortonworks Inc. 2011 2016. All Rights Reserved

    The Growth of the Flow of Data

    Much of the new data exists in-flight between systems and devices as part of the Internet of Anything NEW

    TRADITIONAL

    Ability to consu

    me data

    The Opportunity Unlock transformaKonal business value from a full fidelity of data and analyKcs for all data.

    GeolocaKon

    Server logs

    Files & emails

    ERP, CRM, SCM

    TradiFonal Data Sources

    Internet of Anything

    Sensors and machines

    Clickstream

    Web & social

  • 4 Hortonworks Inc. 2011 2016. All Rights Reserved

    Data Unleashed: More Volume & More Types

    I N C R E A S I N G D A T A V A R I E T Y A N D C O M P L E X I T Y

    USER GENERATED CONTENT

    MOBILE WEB

    SMS/MMS

    SENTIMENT

    EXTERNAL DEMOGRAPHICS

    HD VIDEO

    SPEECH TO TEXT

    PRODUCT/ SERVICE LOGS

    SOCIAL NETWORK

    BUSINESS DATA FEEDS

    USER CLICK STREAM

    WEB LOGS

    OFFER HISTORY DYNAMIC PRICING

    A/B TESTING

    AFFILIATE NETWORKS

    SEARCH MARKETING

    BEHAVIORAL TARGETING

    DYNAMIC FUNNELS PAYMENT RECORD

    SUPPORT CONTACTS

    CUSTOMER TOUCHES PURCHASE DETAIL

    PURCHASE RECORD

    SEGMENTATION OFFER DETAILS

    PETABYTES

    TERABYTES

    GIGABYTES

    EXABYTES

    E R P

    B I G D ATA

    W E B

    C R M

    I O T D ATA SENSORS INFOTAINMENT SYSTEMS WEARABLE DEVICES

    CYBER SECURITY LOGS

    CONNECTED VEHICLES

    MACHINE DATA

    ZETTABYTES

  • 5 Hortonworks Inc. 2011 2016. All Rights Reserved

    Blind Spots Block Your Ability to Use All the Data

    GROUP 3

    GROUP 2 GROUP 4

    GROUP 1 INTERNET

    OF ANYTHING

    Fragmented data-at-rest increases the cost of insight

    Data-in-moKon streams through your blind spots

  • 6 Hortonworks Inc. 2011 2016. All Rights Reserved

    AcFonable Intelligence from Connected Data PlaSorms

    Capturing perishable insights from data in moKon

    Ensuring rich, historical insights on data at rest

    Necessary for modern data applicaKons

    DATA AT REST DATA IN MOTION

    ACTIONABLE INTELLIGENCE

    Modern Data ApplicaFons

    Hortonworks DataFlow

    Hortonworks Data PlaSorm

  • 7 Hortonworks Inc. 2011 2016. All Rights Reserved

    Connected Data PlaSorms Enable Architectural TransformaFons

    Data in MoFon (Cloud)

    Data in MoFon

    (on-premises)

    Data at Rest

    (on-premises)

    Edge Data

    Data in MoFon

    Edge AnalyFcs

    Data at Rest (Cloud)

    Edge Data

    Data at Rest

    (on-premises)

    Closed Loop AnalyFcs

    Machine Learning

    Deep Historical Analysis

  • 8 Hortonworks Inc. 2011 2016. All Rights Reserved

    Hortonworks customers leverage our Connected Data Pla[orms to transform their industries renovaKng their IT architectures and innovaKng with their Data in MoKon or Data at Rest to power acKonable intelligence through Modern Data ApplicaKons.

    Social Mapping

    Payment Tracking

    Factory Yields

    Defect DetecKon

    Call Analysis Machine Data Product Design M & A

    Due Diligence

    Next Product Recs

    Cyber Security

    Risk Modeling

    Ad Placement

    ProacKve Repair

    Disaster MiKgaKon

    Investment Planning

    Inventory PredicKons

    Customer Support

    SenKment Analysis

    Supply Chain

    Ad Placement

    Basket Analysis Segments

    Cross- Sell

    Customer RetenKon

    Vendor Scorecards

    OpKmize Inventories

    OPEX ReducKon

    Mainframe Offloads

    Historical Records

    Data as a Service

    Public Data Capture

    Fraud PrevenKon

    Device Data Ingest

    Rapid ReporKng

    Digital ProtecKon

    8 Hortonworks Inc. 2011 2016. All Rights Reserved

  • 9 Hortonworks Inc. 2011 2016. All Rights Reserved

    Renovation Examples

    Weve helped hundreds of customers optimize their data architectures: Major US retailer were spending $50k/TB on

    EDW, 37% of processing was ETL Major global bank avoided $46 mil EDW

    expansion British Airways moved 75% of data out of

    EDW into HDP Centrica British Gas avoided 5 mil GBP EDW

    expansion and enriched environment with smart meter data

    TrueCar $0.23/GB with HDP vs. $19/GB with traditional EDW

    Neustar moved from keeping 1% of data for 65 days to keeping 100% for 2 years+

  • 10 Hortonworks Inc. 2011 2016. All Rights Reserved

    Mercks Journey

    The Golden Batch

    ScienFfic Search

    Sensor Data Storage

    Vaccine Yield OpFmizaFon

    Innovate

    Renovate The Journey to the Golden Batch

    Combined 10 years data on one vaccine: 1 billion records

    5.5 million batch comparisons 1st year yield boost of 40K more

    doses $10M profit impact

    McKinsey: 50% yield increase

    Epidemiology

  • 11 Hortonworks Inc. 2011 2016. All Rights Reserved

    Symantecs Journey

    Digital Security

    Metadata Capture

    Threat PredicKons

    Aiacker DetecKon

    Unified Security

    Security Log Analysis

    Threat Archive

    Device Data Ingest

    Threat DetecKon

    Greenplum Offload

    Innovate

    Renovate

    Data Science Speeds Time to ProtecFon

    Threat detecKon latency reduced from 4 hours to 2 seconds

    Time to protecKon improved 5000x

    Machine learning over tens of petabytes of historical data predicts threats to customers

    Cloud team uses Ambari and Cloudbreak for dynamic clusters to meet peak workloads

  • 12 Hortonworks Inc. 2011 2016. All Rights Reserved

    Case Study Mercys Journey

    Beier Health Billing Vital Sign Monitoring

    Single PaFent Record

    Lab Notes Archive

    Privacy Database

    Medical Decision Support

    Device Data Ingest

    PrevenFve Care

    Epic Enrichment

    OPEX Efficiency

    Epic EMR ReplicaFon

    Innovate

    Renovate

    Be^er Health Through Data

    Searches of free-text lab notes, speed researcher insight from never to seconds

    Ingest of ICU vital signs increased by 900X, lemng clinicians respond more quickly

    Mercy is building real-Kme tools to support surgical decisions and prevenKve care

  • 13 Hortonworks Inc. 2011 2016. All Rights Reserved

    Case Study Progressives Journey

    Rewarding Safer Drivers and Improving Traffic Safety

    Snapshot plug-in devices capture driving detail

    Progressive stores more than 10 billion miles driven

    Through a web app, customers can review their own driving detail and improve their safety

    Snapshot and usage-based insurance drove $2.6 billion in 2014 Progressive premiums

    Innovate

    Renovate

    Safe Roads

    Claims Notes Mining

    Individual Driving Histories

    Usage-Based Insurance (UBI)

    Web Log Analysis

    Online Ad Placement

    Sensor Data Ingest

  • 14 Hortonworks Inc. 2011 2016. All Rights Reserved

    The Hortonworks SoluFon Powering the Future of Data

  • 15 Hortonworks Inc. 2011 2016. All Rights Reserved

    DATA AT REST DATA IN MOTION

    ACTIONABLE INTELLIGENCE

    Modern Data ApplicaFons

    PERISHABLE INSIGHTS

    HISTORICAL INSIGHTS

    INTERNET OF

    ANYTHING

    Hortonworks DataFlow

    Hortonworks Data PlaSorm

    Hortonworks Delivers Connected Data PlaSorms

  • 16 Hortonworks Inc. 2011 2016. All Rights Reserved

    Secure

    Real-Fme

    AdapFve

    Integrated

    Hortonworks DataFlow for Data in MoFon Powered by Apache NiFi

  • 17 Hortonworks Inc. 2011 2016. All Rights Reserved

    A SimplisFc View of Enterprise Data Flows

    The Data Flow Thing

    Process and Analyze Data Acquire Data

    Store Data

  • 18 Hortonworks Inc. 2011 2016. All Rights Reserved

    A RealisFc View of Enterprise Data Flow

  • 19 Hortonworks Inc. 2011 2016. All Rights Reserved

    Real-Time, Visual Control of Data Flows

    Add and Adjust Data Sources to maximize the opportunity that you capture from perishable insights

    Visually Trace the Data Path to manage the what, who, where and how around data in moKon

    Dynamically Adjust the Pipeline to match the dataflow with your bandwidth

    HORTONWORK S DA TA F LOW Add and adjust

    data sources

    Visually trace the data path

    Dynamically adjust the pipeline

  • 20 Hortonworks Inc. 2011 2016. All Rights Reserved

    Hortonworks Data PlaSorm for Data at Rest Powered by Open Enterprise Hadoop

    Open

    Interoperable

    Ready

    Central

  • 21 Hortonworks Inc. 2011 2016. All Rights Reserved

    100% Open Source Connected Data PlaSorms

    MA X IMUM C OMMUN I T Y I N N O V A T I O N

    T H E I N N O V A T I O N A D V A N T A G E

    P RO P R I E T A R Y H A DOO P

    T IM E

    INNOVATIO

    N

    O P E N C OMMUN I T Y

    Eliminates Risk of vendor lock-in by delivering 100% Apache open source technology

    Maximizes Community InnovaFon with hundreds of developers across hundreds of companies

    Integrates S