Powering Developer Communities for Prize Challenges
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Transcript of Powering Developer Communities for Prize Challenges
Powering Developer Communities with Prize Challenges
Macro Trend. The Hub Economy.
Hub Players-A few digital players own the platforms that enable multiple sectors of the global economy. Consider Android Auto, Apple CarPlay, and OpenCar.
Network EffectThe more users of
software on the platforms the more attractive it
becomes for new stakeholders to make
their products compatible with the platform standards.
Harvard Business Review. Managing our Hub Economy.
The Hub Economy depends on…rapid and massive developer engagement and creation of 3rd party apps, integrations etc..
Marketing Trend. Developers as marketing channels.
Resulting ina big push for
Platform Evangelism
Understanding Developer Evangelism
What is it? Marketing focused on gaining a critical mass of developer activity. .
Who does it? A product marketer or technology champion with knowledge of a company’s suite of tools and APIs and connections to the developer community.
Why do it? To establish technology adoption, distribution, and technical standards for the purpose of gaining network effects.
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Product Marketers doing Developer Evangelism face challenges.
Driving massive developer adoption is hard to scale, measure, and optimize.
HACK-A-THONS & EVENTS
=NOT SCALABLE
Do free T-shirt’s lead to 3rd party apps?
T-shirts. Blogs. Events.
Developers on platform. API calls. 3rd Party Apps.
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Developers are motivated by Competition and Incentives.
Crowdsourcing Guarantees Developer Adoption.
For the Developer For the Product Marketer
ü Online = low barrier to participation.
ü Variety of coding contests and platforms to choose from.
ü Winners get cash, bragging rights, and training on new platforms.
ü Online = increased developer reach and engagement.
ü Ensures technical standards and platform tools are implemented for prize money to be awarded.
ü Winners create viable 3rd party apps and are much more likely to develop on the platform again.
Developer Evangelism for HHS Health IT Interoperability Standardsn n n
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Inviting the healthcare and innovation community to create an API solution that allows people to
authorize the seamless and secure flow of their health data across
health care provider IT networks.
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Phase 1
Phase 2
Phase 3
Patients Providers
Prize Pot: $250,000
Proposals
Prototype & Pilot
Scale &Implement
10 Winners, $5K each
5 Winners, $20K each
2 Winners, $50K each
Total Winning: $75,000
A secure system for users to seamlessly store and share their health data with trusted care providers. The authorization for sharing of data is accomplished through a Quick Response (QR) code scan and an OAuth 2.0 handshake.
Live and Leave Well™ provides both a consumer mediated exchange of end of life plans and creates a transportable package of data about that person’s end of life plans
ResultsChallenge Design
10 Commercially viable API Products developed
Inviting the developer and data science community to build working
prototypes using CDC’s Tracking Network API exploring connections
between the environment and health.
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Results Responsive Site Built by Developers for Developers
5 Data analytics and visualization tools created, enabling insights related to environments and heart disease, asthma, and pulmonary disease.
Challenge Winner
Envision the outcomes the enterprise needs and break apart
the scope of work into a series of contests.
Crowd Integration is developer evangelism
Execute contests paying only for performance while measuring
for engagement.
. Enable the capture of key learnings and evangelize
stakeholders on the business value and processes required to
operationalize crowd challenges.
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twitter.com/sensischallengewww.facebook.com/sensischallenges
www.linkedin.com/company/sensischallenges [email protected]
sensischallenges.comLet’s Ignite the Power of the Crowd