Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer...
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PROJECT DATE CLIENT APRIL 2010 BOOOMER LIFESTYLE CONFERENCE Continuum Crew Engaging Consumers > 40
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Lori Bitter, CEO of Continuum Crew spoke on the panel "Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues," focusing on how to engage consumers over 40.
Transcript of Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer...
PROJECT
DATE CLIENTAPRIL 2010 BOOOMER LIFESTYLE CONFERENCE
Continuum CrewEngaging Consumers > 40
Partnerships/Affinity/Co-Marketing
Oticon Hearing & Bose
Zounds Hearing & Del Webb
BCBSA & Ageless Heroes
NEA & California Casualty Insurance
SCI & VFW
Housing clients & authors
MOAA & Taheima
Aggregators: GRAND, NSGA, Silver Planet, caring.com
Partnership 101:
Successful partnerships are with like-minded brands; consider brand values and goals.
Marketing partnerships have to pay off 50/50; ROI rules both partners.
Trade membership for content/content for access.
Simplify brand communication so the consumer message for both brands is clear and differentiating.
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