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New Rules…New ToolsGround breaking changes

• No longer is mobile just a way to get one time donations.

• The new standards that take effect today will allow you to build your donor list in a way never before possible.

• Opt-in donors immediately upon the initial text donation.

• Ongoing communication• Reoccurring monthly ask.• Capture critical donor data via mobile.

Social Media Overview and Lessons Learned

Effective February 2, 2009 all Text Donations include Auto Opt-in (15minutes)

1.One time donation with opt-in and 4 messages per month including ask. 2.Example: Set up Opt-in Program3.Example: Send up to 4 messages every month including one ask (mobile user only has to reply to ask with YES to donate)

New Donor Data Collection System via Mobi-Web (15minutes)

•WAP- Donor Data collection •How to create a donor data collection Campaign on mGive•Example: Video of ASPCA WAP push example and donor data in mGive.

Facebook Upgrades (15-minutes)

•How to create and send email to drive Facebook participation•Example: User Links from email directly to your organization on mGive application•Example: User adds mGive to their profile•Example: User invites 20 friends

Webinar Agenda

2009 -The year of Mobile GivingThink of online giving 10 Years ago.

What can we learn?What can we expect?

Remember the History of Online Giving in the US!

• In 1997 a handful of NPOs launched with no real measurable results.

• Online giving started with a few more serious effort in 1998.

• In year two (1998) the entire channel only raised $300K. • Many were skeptical that this new technology would work

in the traditional world of fundraising. • In year three (1999) there was quite an increase as

donors gave $10 million online due to increased comfort levels with online transactions in general.

• In 2007 US online donors gave $10.44 Billion

As donors became comfortable with the technology donation revenues skyrocketed!

Source: Harvard University Initiative on Social Enterprise and tedhart.com

Reach more donors with Mobile

Sources: NCTA, CTIA. MMA and Pew Research.

What nonprofits can learn from Obama's win

Popularity of Text Messaging.Obama's embrace of text messaging reflects the medium's growing popularity as a branding and marketing tool. In June, 116.6 million people, or 52% of U.S. mobile subscribers, sent a text message, according to M:Metrics Inc.

The power of Social Networking.Obama's YouTube videos, for example, were watched 90 million times, his social-networking site recruited 8 million volunteers and he amassed more than 2 million supporters on Facebook, alone.

Micro-Donations work!Obama raised a record-setting $605 million for his campaign-mostly from small, $10 and $25 donations from 3.1 million donors

Put all these things together and you get:

Things to Remember when planning a new media strategy

• Be consistent with your message• Create a movement around your cause, not just

awareness for your group• Use multiple forms of electronic communication

simultaneously• Partner with groups fighting for the causes you

champion• Make your site a portal for action• Use social media to ask people for their input and

help in solving the social problem at the core of your mission

Happy Anniversary Mobile Giving!

• 1 year anniversary of Mobile Giving

• 1st year outpaced 1st year of online giving

• 2008 -success with one time gifts

• Feb 2, 2009 -Now you can collect donations and capture donor data/ establish an ongoing relationship.

• In the past the gift was the end of the relationship. Now it’s the beginning.

Let’s take a look at a classic mobile donation from Stand Up to Cancer

Message flow with auto opt-in!

To : 40202

Message:

STAND

Reply : 40202

Message:

YES

To confirm your $5 donation to Stand up to Cancer please reply with YES Visit SUTC.org/T or text HELP. Text STOP to cancel.

Thanks! $5 will be charged to your phone bill. Txt STAND and give up to 5 times. Info? Visit su2c.org/T or txt HELP. STOP to cancel.

.

Thanks for supporting the Stand Up To Cancer. Up to 4/msg/mo. To Optout reply STOP. Other charges may apply.

.

User Sends STAND

User gets request for confirmati

on

User Sends

YES

User gets Opt-n

notification

User gets Donation Confirm

NEW

After the initial mobile donation you may send up to 4 messages every

month including one Ask!

Stand Up to Cancer: Reply now with YES. To confirm a $5 donation and have the charge added to your mobile bill.

Help make Cancer History!

Stand Up to Cancer:

1 in 4 men will be diagnosed with Prostate cancer. Make sure to get screened! Go to SUTC.org for details and info!

Stand Up to Cancer:

Make sure to watch our TV special on ABC. 3 07 09 at 9pm ET. Visit SUTC.org for more info today!!

Organizational updates, critical info and success

reports.

Issue event invites. and drive

participation.

Donor Data Collection

Stand Up to Cancer:

Thanks so much for your help. Learn how to volunteer and or just stay informed. Click this link http://m.mgive.com/5

Monthly Ask!!!Donor Simply

replies YES to give $5!

How to use new mGive tools!Alert Messages

Monthly AskDonor Data Collection

For more info please visit www.mgive.com

or call 303-531-5505 X18