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European ChangeCommunications Award 2015powered by Symbiosis

The European Change Communications Award appreciates outstanding Change Communications Projects in the following categories:

- STRATEGY - BRANDING

The Award is designed for small and medium sized businesses as well as for multinational large scale businesses whole over Europe.

- small project budget < 50.000,00 € or target group < 1.000 employees

- medium

project budget > 50.000,00 € < 100.000 € or target group >1.000 <10.000 employees

- large

project budget > 100.000,00 € or target group >10.000 employees

Target Group

This Award is addressed to CEO, HR Manager, Corporate Communications Manager, and Corporate Marketing or -Branding Manager. For the purpose of the Internal Branding Approach successful Change Communications Projects take care of a cross functional, interdisciplinary cooperation to achieve optimum impact.

Projects

This Award is addressed to CEO, HR Manager, Corporate Communications Manager, and Corporate Marketing or -Branding Manager. For the purpose of the Internal Branding Approach successful Change Communications Projects take care of a cross functional, interdisciplinary cooperation to achieve optimum impact. The projects can be implemented over the last two years and need not be completed till now. They could be rea-lised in a number of areas such as

• Restructuring• Burn-Out Turnaround• New strategic direction, Rebranding• Mergers & Aquisitions, Post Merger Integration • Programs to improve customer focus• Service-Improvement-Programs

Draft Paper for the Submission

For the submission you need to fill out a draft paper which enfolded a summary of the project according to the following outline:

Starting Situation

• Starting Situation• Challenge• Task / Assignment

Objective

• Strategic Approach• Course of Action and Mode of Operation• Target Groups• Key Messages

Tactical Planning

• Actions to be taken/Tools• Objective (timeframe, coverage)• Dramatury of the project (time table, storyboard)

Implementation / Evaluation

• Infos about the implementation• Challenges/Problems and who to solve them• Evaluation of the impact of the actions

Added Value

• Evaluation of the impact according the commu- nication objective• Contribution of the project for the business success• Conclusions

Die Jury

Prof. Dr. Frank BauProfessor für General ManagementHochschule für Technik und Wirtschaft HTW Chur

Prof. Dr. Peter Szyszka (A)Lehrstuhl f. Public RelationsHochschule Hannover

Hermann Fercher (A)Geschäftsführer Lech Zürs Tourismus GmbH

Dr. Doris Ladewig (A)Head of Corporate CommunicationsSberbank Europe AGVizepräsidentin des VIKOM

Dr. Ingrid Vogl (A)Selbstständige KommunikationsberaterinPräsidentin PRVA

Melanie Riesack (D)Senior Advisor Internal Communications and Change ManagementCommerzbank AG

Katrin Neff (D)Abteilungsleitung interne Kommunikation OTTO GmbH & Co. KG

Regina Hebel (D)Identity and CommunicationsHypoVereinsbank - Member of UniCredit

Dipl. Psych. Wolfgang Hoffmann (D)ehem. Head of Competence Center HR DevelopmentE.ON Bayern AG

Angelika Spitzer (D)Interne KommunikationBSH Bosch und Siemens Hausgeräte GmbH

Former Winners of the European Change Communications Award:

Gold

Orange Telecommunication Austria GmbH Deutsche Post AG DHL Health AG UniCredit Direct Services GmbH Daimler AG Salzburger Landeskliniken Linde Material Handling GmbH ÖBB Infrastruktur AG Hypo-Alpe Adria Bank AG hotelleriesuisse Mammut Sports Group AG Deutsche Post AG Juno GmbH & Co.KG brandscape GmbH Dr. Kraus & Partner ÖBB Holding AG Vodafone GmbH Sanofi Aventis Deutschland GmbH Stadtreinigung Hamburg UniCredit Bank Austria AG Wien Energie GmbH Demner, Merlicek & Bergmann MAST-Jägermeister SE Klenk & Hoursch AG voestalpine AG Axel Springer SE Henkel Volkshilfe Oberösterreich Verkehrsbetriebe Zürich SBB AG

Silber

Maico GmbH Deutsche Telekom AGImmofinanz AG Duktus S.A. Telefonica o2 Germany Bayer AG ebay Europe A1 Telekom Austria Klinik Hirslanden AG KTM Sportmotorcycle AG MAN Truck und Bus AG PKP BBDO Deekeling Arndt Advisors Sky Deutschland AG Volkswagen AG Getzner Werkstoffe GmbH DORMA GmbH & Co. KG EDEKA AG & Co. KG Europe Direct LIWEST Kabelmedien GmbH sanofi-aventis GmbH Airbus Defence and Space OSRAM GmbH Therme Wien GmbH & Co KG Flughafen München GmbH Commax Consulting GmbH SOS Children’s Villages

Bronze

Vodafone D2 GmbH Autovision GmbH Volkswagen Versicherungsdienst Hewlett Packard GmbH UniCredit Bank AG A1 Telekom Austria Saubermacher Dienstleistungs AG Aewige-Ärztliche Wirtschaftsgesmbh Bundesministerium für Familie Robert Bosch GmbH Innocent Alps GmbH Verbund AG Commax GmbH PLEON Publico voestalpine Stahl GmbH Hörbiger Holding AG Schweiz Linde Material Handling GmbH SPAR österreichische Warenahndels AG Atrium Real Estate eurofunk Kappacher GmbH Bundesdruckerei GMBH STRABAG SE AVIRA Operations GmbH & Co. KG Mona Naturprodukte GesmbH IDEAL Live Marketing GmbH FACC AG Clariant SE METRO AG

Organizational Details European ChangeCommunications Award 2015

Entry

To submit your entry please use the form available to download from the website and return the completed form – including supporting audio, video or print ma-terials – via e-mail or post to the address listed below.

Closing date: 23rd OctoberEntry fee: EUR 450 + 20% VAT per project

Further information is available at:www.ChangeCommunications.eu/award

Award Ceremony

The European Change Communications Award will be presented on November 12th 2015

Tickets for the award gala: EUR 190 excl. VAT

Registration: office@symbiosis.co.at

Change Communications Yearbook

You can gain further insights into the winning projects of the European Change Communica-tions Award by purchasing the Change Com-munications Yearbook.

In this yearbook experienced practitioners share the secrets of their success concerning the question: “Why is communication such a pivotal point in change processes and how can we secure long-term success?” The in-ternational jury members responsible for the evaluation of the best-practice projects contai-ned in the yearbook are also introduced. The yearbook’s target audience includes all those interested in change communications and or-ganizational change processes.

For further information and to order:office@symbiosis.co.at

Further Information

SymbiosisHannes Maier / Christoph HarringerFranz-Josef-Straße 195020 Salzburg

Tel.: +43 (0)662/890013Mail: office@symbiosis.co.at