Powered by Community

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‘Powered by Community’ A manifesto for building online communities

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A manifesto for building online communities.

Transcript of Powered by Community

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‘Powered by Community’

A manifesto for building online communities

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Andy HowardOnline Community Dudehttp://andyhoward.id.au

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What’s a community about?

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Every product or service is designed for a niche

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The people in the niche are a community

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As an online community builder, what’s your role?

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Uh, no. You can’t own the community

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You can only serve the community

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Success comes from providing something useful and desirable

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Don’t give the community what you think it needs

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Give the community what it wants

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Sounds simple. Where do I start?

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Find existing online communities

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Listen to the online communities

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Learn from the communities

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Photographers are already posting photos online

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Online discussion about sharing photography is increasing

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There’s a community desire for a platform

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Now, hatch a plan

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Where do you want to be?

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Where does the community want to be?

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Find the middle ground

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Let’s go! Join the dots…

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Target market

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Blog

Podcast

Flash MagazineWiki

Channel

Virtual world

Microsite

Mashup

Short Film

?

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Technology

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Give it a shot

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Keep listening, refining and adjusting

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Be community-centric

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You’ll grow from there.

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(In case you didn’t notice… photography and inspiration from www.flickr.com)