Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby...

15
he Blockheads

TAGS:

Transcript of Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby...

Page 1: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

The Blockheads

Page 2: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

Powerblocks Business Model

Outsourced: mfg, fulfillment

DesignMarketingCust. Experience -Baby stops

crying

-Baby goesto sleep

Design IPBrand

-PR, blogs, WOM -New parents

(baby <1 yr)

-Influence: relatives, friends

-Online retail

Asset SaleValue-driven

2/15/11

Page 3: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

Powerblocks Business Model

Outsourced: mfg, fulfillment

DesignMarketingCust. Experience

-Baby stops crying

-Baby goesto sleep

-Save $$$ for solution

Design IPBrand

-Blogs-WOM = referrals

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

-Online retail

LeasingValue-driven

2/22/11

Page 4: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

Revelation #1: sleep training

• Expert consensus: not good to have constant motion or noise while sleeping

• Best solution = let baby cry

• New mothers find it very hard to do this; experienced parents have success

Target customer is new parents(new = with first child, and new = child < 1 year old)

Page 5: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

Revelation #2: Second Hand Market

• Product is obsolete fast• Users sell or give away to friends

Page 6: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

PIVOT: Revenue Model

Purchase Model• One-time purchase• Use for 3 months

– Throw away– Keep for future children– Sell– Give away

Rental Model• Monthly revenue stream• Use for 3 months

– Return early if doesn’t work Return functioning product or purchase

– Product redistributed to new user

• Rent again in future (problem recurs?)

• Recommend service to friends

Page 7: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

Customer Decision Process

Page 8: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

Meet: The Simpsons

Page 9: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

Homer and Marge

Page 10: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

1st Baby: Bart

Page 11: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

The Pain: Can’t Sleep

Page 12: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

Customer Interaction / Influence Map

User: Baby

Economic Buyer: Parents

Saboteur : Traditionalist

Influencer: Friends

Recommender: Sisters / Friends

Saboteur: Grandpa/ma

Recommender: Salesperson

+ web reviews

Recommender: Doctor

Saboteur : other

Doctors

Page 13: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

Now: Sleep Time

Page 14: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

IMPLICATION: Demand Creation

• Blogs – spread word online

• Refer-a-friend program

• Free trial for 1 week(if economic)

Page 15: Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR,

Powerblocks Business Model

Outsourced: mfg, fulfillment

DesignMarketingCust. Experience

-Baby stops crying

-Baby goesto sleep

-Save $$$

Design IPBrand

-Blogs-WOM = referrals

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

-Online retail

RentingValue-driven

2/22/11


BLOCK Options to Promote Learning - Virtual Lab School€¦ · sad face. The baby is crying! ‘Boo-hoo,’ cries the baby! I wonder why the baby is crying. Look at the little boy.

BLOCK Options to Promote Learning - Virtual Lab School€¦ · sad face. The baby is crying! ‘Boo-hoo,’ cries the baby! I wonder why the baby is crying. Look at the little boy.

Infant Crying SAFE SLEEP Infant crying is normal; If ...€¦ · Never allow your baby to sleep on a couch or chair. This poses a risk of blocking the baby’s airway and/or trapping

Infant Crying SAFE SLEEP Infant crying is normal; If ...€¦ · Never allow your baby to sleep on a couch or chair. This poses a risk of blocking the baby’s airway and/or trapping

The Childrens Clinic Of Wyomissing | Pediatrics ... for... · baby! 24-Hour Parent Helpline: 1-888-435-7553 crying Baby Hotline: 1-866-243-2229 Fussy Baby Warmline: 1-888-431-BABY

The Childrens Clinic Of Wyomissing | Pediatrics ... for... · baby! 24-Hour Parent Helpline: 1-888-435-7553 crying Baby Hotline: 1-866-243-2229 Fussy Baby Warmline: 1-888-431-BABY

CRyiNg BABy · 2021. 5. 3. · Don’t take your baby’s crying to heart. Babies love the people who care for them. To help soothe your baby, try to create a warm and cozy environment.

CRyiNg BABy · 2021. 5. 3. · Don’t take your baby’s crying to heart. Babies love the people who care for them. To help soothe your baby, try to create a warm and cozy environment.

RealCare® Program Participant Care Card - Live It. Learn It. · RealCare® Program Participant Care Card When Baby Starts Crying: 1. Pick Baby up, touch your ID to Baby, and listen

RealCare® Program Participant Care Card - Live It. Learn It. · RealCare® Program Participant Care Card When Baby Starts Crying: 1. Pick Baby up, touch your ID to Baby, and listen

Infant crying and how to cope - West Sussex€¦ · for your baby and cope with their crying. I Infant crying is normal and it will stop C Comfort methods can sometimes soothe the

Infant crying and how to cope - West Sussex€¦ · for your baby and cope with their crying. I Infant crying is normal and it will stop C Comfort methods can sometimes soothe the

Prevent Shaken Baby Syndrome You Can Prevent...A crying baby can be very frustrating when nothing you do stops the crying! All babies cry – some more than others. They cry because

Prevent Shaken Baby Syndrome You Can Prevent...A crying baby can be very frustrating when nothing you do stops the crying! All babies cry – some more than others. They cry because

cust satisfaction

cust satisfaction

Coping with CRYING SHAKEN BABY SYNDROME

Coping with CRYING SHAKEN BABY SYNDROME

Crying Download F...the baby can sooth themselves or if the crying develops. (the only exception to this is, as mentioned earlier, is with a baby who is likely to get very upset when

Crying Download F...the baby can sooth themselves or if the crying develops. (the only exception to this is, as mentioned earlier, is with a baby who is likely to get very upset when

STEPS FOR SEQUENCING ESSENTIAL NEWBORN CAREpdf.usaid.gov/pdf_docs/PA00JVW6.pdf · STEPS FOR SEQUENCING ESSENTIAL NEWBORN CARE Baby Crying Baby Not Crying Immediate Cord Cut r r Cover

STEPS FOR SEQUENCING ESSENTIAL NEWBORN CAREpdf.usaid.gov/pdf_docs/PA00JVW6.pdf · STEPS FOR SEQUENCING ESSENTIAL NEWBORN CARE Baby Crying Baby Not Crying Immediate Cord Cut r r Cover

CUST Folder

CUST Folder

birth transitions · 2009-11-14 · The Happiest Baby on the Block: The New Way to Calm Crying and Help Your Baby Sleep Longer by Dr. Harvey Karp Understanding Your Crying Baby: …

birth transitions · 2009-11-14 · The Happiest Baby on the Block: The New Way to Calm Crying and Help Your Baby Sleep Longer by Dr. Harvey Karp Understanding Your Crying Baby: …

Happiest baby on the block handout, purple crying

Happiest baby on the block handout, purple crying

Preventing Shaken Baby Syndrome/ Abusive Head Trauma · The 5 S’s of soothing your baby*: ... » Remember that caring for a crying baby can be very frustrating, but infant crying

Preventing Shaken Baby Syndrome/ Abusive Head Trauma · The 5 S’s of soothing your baby*: ... » Remember that caring for a crying baby can be very frustrating, but infant crying

A Walk Though the Park! BY: Kara Rapp. The Baby Years When I was a baby, I was a purple crying baby. I cried for six months. We also had a two dogs, three.

A Walk Though the Park! BY: Kara Rapp. The Baby Years When I was a baby, I was a purple crying baby. I cried for six months. We also had a two dogs, three.

Cust retent

Cust retent

Northwest New Jersey Medical Services - Parenting and Childbirth … · 2019-11-25 · THE HAPPIEST BABY ON THE BLOCK™: Learn an extraordinary way to calm your crying baby. Expectant

Northwest New Jersey Medical Services - Parenting and Childbirth … · 2019-11-25 · THE HAPPIEST BABY ON THE BLOCK™: Learn an extraordinary way to calm your crying baby. Expectant

Crying baby practical approach

Crying baby practical approach

Baby Colic - gpref.bedfordshire.nhs.uk colic patient leaflet.pdf · Baby Colic A typical baby with colic Colic is common. A healthy newborn baby may have periods of crying. For no

Baby Colic - gpref.bedfordshire.nhs.uk colic patient leaflet.pdf · Baby Colic A typical baby with colic Colic is common. A healthy newborn baby may have periods of crying. For no