Power-up your contacts - part 5: Use your awesome address book for some business development

Power up your contacts5 Steps to a tidy address bookOctober 5

Things a modern address book can do, you’d never imagineOctober 19

Stay in touch with key contactsNovember 2

Lead generation using your address book? Yes!November 16

Use your awesome address book for some business development November 30

WEBINAR SERIES

http://covve.com/blog/

How to approach Contact Management

Changing your Business Contact Management culture

Business cases- Insurance companies - Big advisory / accounting firms / legal firms / corporate services- Universities / associations / large organised groups - Small companies / entrepreneurs

How to approach Contact Management

• Improve your address book• Use advanced tools• Keep in touch• Generate leads

Better use of your contact network

Various aspects of Contact Management

Possible desired outcome…“Improve your business development success by 70%”

Understand the key areas to target…“B2B buyers are 5x more likely to engage when introduced”“84% of B2B decision makers start the buying process with a

referral”

http://labs.openviewpartners.com/sales-prospecting-stats-2015-infographic/#.WD1-Nvl942w

Define your strategy

Get a view – through data

Set deliverables and measurable targets

Monitor progress

Define your strategy

Changing your Business Contact Management culture

Contact Management culture

Educate

Set specific goals

Suggest simple ways to improve

Develop habits

Business Cases

Insurance Companies

Keep relationships warm

Organize contact network

Generate leads

http://www.pitneybowes.com/us/customer-engagement-marketing/case-studies/three-ways-insurance-companies-can-engage-with-customers-better.html

Advisory / accounting firms / legal firms / corporate services


Generate leads

International business

Cross-selling opportunities

Large number of employees / secondary networks


Cross-selling opportunities

Large number of employees / secondary networks

http://www.accountingweb.com/aa/auditing/the-10-best-ideas-for-accounting-firm-business-development

Universities / associations / large organised groups

Update members details

Utilise network reach

http://higheredlive.com/3-reasons-universities-should-embrace-a-lead-generation-mindset/

Universities / associations / large organised groups

Small companies / entrepreneurs


Generate leads

Investment

Networking

Any tool they can get their hands on!

For your free 1 month Pro subscription, email: [email protected]

http://covve.com/blog/

The ultimate professional address book

Power-up your contacts - part 5: Use your awesome address book for some business development

Technology

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