Introduction for Sellers

Thank you for contacting us regarding the marketing of your home. This presentation is our introduction to you and just some of the services we offer you as your Listing Agent. Just hit the “Enter Key” on your computer to advance each slide. This way you can view our presentation at your own pace.

Welcome Home

Know that your happiness is our only goal. There are few things in life more important than your home.

We understand that a home is about making memories and a place where dreams come true. It’s about family, friends and experiences you cherish. A home is where life takes place.

Our part in this process is to help you easily, quickly and safely reach the next chapter of your life.

WindermereCommunity Service Day

Dedicated to the Community

One day each year, since 1984

All Windermere associates take off a day give back to the communitiesin which we live and work

Hands-on assistance to organizations in our community

Happy Customers

When a transaction closes, a survey card is mailed out to each of our clients for their honest feedback. This is our Report Card. This way we can be sure that we’re giving all our clients 110% and exceeding their expectations. We are proud to say most of our clients come from past clients and referrals.

Experience Full time Realtor Professionals with 23+

years of experience servicing Everett, Lake Stevens, Marysville and all of Snohomish County, King and Skagit Counties

Realtor Members Rob is a Managing Broker, CRS, GRI, member of the Snohomish

County Association of Realtor’s Professional Standards Committee, and is a past Realtor Association Communication Director

Sandy holds GRI, ABR (Accredited Buyer’s Representative) designations and is a past Washington State Realtor Association Director

Professional ProfileRob & Sandy Racz

Welcome to Windermere Offices are locally owned and neighborhood oriented

Experienced agents and multi-faceted marketing programs for every market segment

Cutting-edge Web site and agent technology tools

Real estate industry leading Web site windermere.com

Community commitment through the Windermere Foundation

Your rights in this

PartnershipYou have the right to: Expect prompt and caring service. All of the correct information, immediately. Find exactly what you want quickly and easily. Expect us to know everything about the home, the

neighborhood and your dreams. Expect us to guide you through every step of the process. The ultimate real estate experience.

We fully expect to honor your rights and because of that, ourjourney will be mutually rewarding.

Our Extended Family

Windermere at a glance

Established 1972

Number of offices 350

Number of agents 7,500

Gross transactions $21 billion

For more than three decades, we’ve been providing memorable experiences for our clients in a way that’s uniquely Windermere.

Our Extended Family

Our commitment to building vibrant communities has helped our company grow from one office to more than 350 offices, with 7,500 sales associates in ten states.

We really appreciate the chance to get to know you, our clients, in neighborhoods across the West.

Windermere

Foundation

Helping Homeless Families

Created in 1989

Supports programs that help homeless and low-income families

Every time we complete a real estate transaction, we make a donation to the Foundation

Windermere

Community Service Day

Dedicated to the Community

One day each year, since 1984

All Windermere associates take off a day give back to the communities in which we live and work

Hands-on assistance to organizations in our community

Coordinating

the Closing

How we Help You

Sell Your Home

Our responsibilities:

Explain basic real estate principles

Research your home’s value

Market your property

Negotiate the purchase

Help close the transaction

Sources buyers use in their home search

Finding Buyers for

Your Home

Where buyer found home theyeventually purchased

Finding Buyers for

Your Home

Marketing

Your Property

My customized marketing approach includes:

Preparing your home for sale

Maximizing advertising and marketing opportunities both online and in print

Your property included on www.windermere.com and the Multiple Listing Service for maximum exposure to potential buyers

Put Your Home on

Our Home Page

Attract Buyers on Windermere.com

Our Photo Gallery feature lets buyers take a virtual tour

The myWindermere feature sends buyers an e-mail if your home is a match

Open House search lets buyers know when your house will be held open.

Attracting Buyers with

Online Advertising

We will use online advertising opportunities to get your property in front of potential buyers. One such opportunity is with Trulia.com.

Windermere Real Estate has engaged in an advertising partnership with Trulia that enables me to increase the exposure of your property by posting it to the Trulia website.

Deciding to put your home on the market is a big decision. And it cannot be stressed enough how important it is to price your property correctly from the beginning of the process.

Positioning Your Home

on the Market

Recognizing

Key Market Factors

We do not control: Location Competition Market Conditions

We can control: Condition of the house Terms Price

The 80/20 Rule

There are two major factors in selling your home:

Pricing Your Property

Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time.

Pricing Your Property Pricing strategy depends on market conditions

Best exposure during the first 3 to 5 weeks

Well-priced homes sell quickly

The longer a home is on the market, the lower the selling price

The “right” price attracts qualified buyers

Overpricing a property loses buyers that are looking and are ready to purchase at the “right” price

Increase Marketability

Showing Your Property

Strategies to target the most interested buyers:

Real estate agent previews

Windermere.com Open House search

Controlled access to your property

Create a welcoming Open House experience

Buyers Go Beyond Search on

Windermere.com

Windermere.com

Buyers enjoy features such as:

Photo Gallery

Interactive map search

myWindermere

RSS Feeds

Open House search

Our Website Attracts Buyers

Windermere’s Exclusive

Photo GalleryPhoto Gallery is a multi-media presentation tool that we can use to highlight your property’s best features.

Take a virtual tour of the home anytime online.

Include unlimited high quality photos featuring exterior and interior shots.

PDF, Flash and video files can also be attached to the Photo Gallery