Power point for Snap

Monetize Your Awesomeness!

Beckie FarrantInfarrantlycreative.net

Knockoffdecor.comRoadkillrescue.net

Twitter: @infarrantlyInstagram: infarrantlycreative

Disclaimer: We are Drinking from the Firehouse!

You are UNDERPAID!

Put Together a Money Making Strategy

● Your strategy SHOULD look different than mine and your friends.



● What do you love to do?



● What do you love to do?● What are you good at?



● What do you love to do?● What are you good at?● Diversify!

My Money Making Strategy

The Power of Ad Networks

1. It is passive income



2. You are paid for everyone who comes to your site.




3. Once it is implemented on your site it is pretty easy to manage – no need for invoicing, selling or emailing advertisers




3. Once it is implemented on your site it is pretty easy to manage – no need for invoicing, selling or emailing advertisers

4. Your content doesn't need to be influenced.

When Should Ad Networks Be a Part of my Strategy?

● If you want to make money ever on your blog – now



● I usually recommend people set up an ad server like Google DFP when they hit 50K a month.



● I usually recommend people set up an ad server like Google DFP when they hit 50K a month.

● Keep in mind the more pageviews you get a month the more your revenue with ad networks will be.

Terms you Need to Understand

1. CPM or RPM


1. CPM or RPM

Cost per Impression or Cost Per 1000 page loads


● If your CPM is $1.00 that means for one ad on your site and 1000 page loads you would make $1

● If you have 6 of those ads on your site and the same page loads you would make $6

How Much Can I Make?

If you have 6 ads on your site at $1 CPM● 25,000 PV a month = $150● 50,000 PV a month = $300● 100,000 PV a month = $600● 200,000 PV a month = $1200● 300,000 PV a month = $1800● 500,000 PV a month = $3000

My general rule

For every 100,000 pageviews you have you should make about $1000. That would mean you would have 6 ads on your site at about $1.65 CPM.

Fill Rate

● The amount of impressions served divided by the number of impressions you gave them.

32,436

______ = 32.44 % fill rate

100,000

Default or Backfill

If that company with the 32% fill rate can't fill all of your inventory what happens to that other 68%?

● Default or Backfill is what happens when you network can't serve you an ad.

Above the Fold / Below the Fold

Do Not Fear Your Ad Network

● There is this underlying fear that if you screw up they are going to “kick you out.”



● It is your blog, your awesomeness, your projects, your hard work, etc. They are working for you not the other way around.



● It is your blog, your awesomeness, your projects, your hard work, etc. They are working for you not the other way around.

● It is better to ask for forgiveness than permission.

How to Increase Revenue with Ad Networks

● See if they will allow you to backfill


● See if they will allow you to backfill● Set a floor CPM


● See if they will allow you to backfill● Set a floor CPM● Daisy chain them or utilize Double Click for

Publishers



Publishers● Work with numerous ad networks / verticals



Publishers● Work with numerous ad networks / verticals● Understand your reports



Publishers● Work with numerous ad networks / verticals● Understand your reports● Negotiate and Stay in Contact with your

Networks

How Do I Find These Amazing Networks

● Stop creating


● Stop creating● Ask around


● Stop creating● Ask around● Google “list of ad networks”


● Stop creating● Ask around● Google “list of ad networks”● Don't be afraid to try out a network none of

your friends have ever heard of.

Checklist to Ask Ad Networks

1. Introduce yourself, tell them about your blog and content to see if it is a good fit for their network.



2. Tell them your unique visitors and pageviews (found in Google Analytics) as that is the information that they are most interested in.



2. Tell them your unique visitors and pageviews (found in Google Analytics) as that is the information that they are most interested in.

3. Ask them what their CPM range is for a person with your content and size.


4. Ask what their fill rate is.



5. Ask if they allow you to backfill with the codes of your choosing.




6. Ask what they require of you to leave their network if it doesn't work out/perform well on your site.




6. Ask what they require of you to leave their network if it doesn't work out/perform well on your site.

7. Find out when they pay (some are Net 30, Net 60 or Net 90 which means your first paycheck will come in 30, 60 or 90 days).


7. Find out when they pay (some are Net 30, Net 60 or Net 90 which means your first paycheck will come in 30, 60 or 90 days).

8. When you are set up with the company make sure you understand and can read the dashboard. If you don't, have someone walk you through it.


7. Find out when they pay (some are Net 30, Net 60 or Net 90).

8. When you are set up with the company make sure you understand and can read the dashboard. If you don't, have someone walk you through it.

9. Make sure you can opt out of ads that don't fit your site (gambling, sex, gaming, politics, religion – if those apply).

Google Double Click for Publishers

● Each ad competes with Google Adsense


● Each ad competes with Google Adsense● You can put two ad networks in one ad

spot


● Each ad competes with Google Adsense● You can put two ad networks in one ad

spot● You can limit the number of impressions

that go to each network


● Each ad competes with Google● You can put two ad networks in one spot● You can limit the number of impressions

that go to each network● All of your ad networks are in one place


● Each ad competes with Google● You can put two ad networks in one spot● You can limit the number of impressions

that go to each network● All of your ad networks are in one place● You have more control

Diversify Your Ad Networks

● Try to get with as many ad networks as you possibly can. Why?

● Avoid companies who have strict guidelines.

● Keep in mind you can only give you TAL to one company

I TOLD YOU!

To Contact Me:

Beckie Farrant

[email protected]

@infarrantly – Twitter

Instagram - infarrantlycreative

mailto:[email protected]

Power point for Snap

Technology

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