CLASS EXERCISE

CHANOUX MathieuJULIEN CoralieRICHEMOND HortenseROUSSEL Valentine

Hotels must have online communication tools

- Expectations have changed- Customers have changed: 60% of customers are

between 24 and 48 y-o85% of people at airport have a tablet computer in

their luggage

ROI is therefore higher due to faster communication channels at the disposal of the hoteliers

THE BEAUTY OF DIGITAL COMMUNICATION

THE IMPORTANCE OF DIGITAL COMMUNICATION

Digital tools allow to directly interact with the guest to facilitate his stay

There is a paradox : while we are connected to the guest, we lose the human contact that is the core of the hospitality business

These applications have to remain simple in order to be used by everyone

CONCLUSION