Digital Transformation

Power of Software Defined Voice Networking

Xenny Kademoglou, Channel Sales Manager

Steve Rivers, Solution Engineer

ConvergeOne Omaha Tech Summit

The Future of VOICE?

We believe that VOICE will continue to be a foundational means of communication…until such time that

mental telepathy is a core human skill set.

– Shabtai Adlersberg, AudioCodes CEO

Digital Transformation:

Software Defined…

State of Communications Today

Local SP

TDM Trunks

Large Branch

Local SP

Local Dial PlanLocal Voice Policies

HQ Small Branch

Local SP Local SP

Costly inter-branch and Intl. calling over PSTN/TDM

PBX Island

PBX Island

PBX Island

WAN(data only)

WAN(data only)

Local Dial PlanLocal Voice Policies

Local Dial PlanLocal Voice Policies

‘Anti’ Digital Transformation!High Cost Security

RisksLimited Interop

Large Branch

HQSmall Branch

WANWAN

National SIP trunk

Intl. SIP trunk

Local SP

The Future of Communications

Software Defined Voice Network

AGILESECURESIMPLE

The Power of Software Defined Voice Networking

INFRASTRUCTURE LAYER

- Call Screening- Analytics- Number Portability

- Least Cost Routing- Quality Routing- Network Planning

- Route Simulation- Load Balancing- # Manipulation

- Policy Enforcement- Central Dial Plan- Central Routing Mgmt

- Session Border Controller- Media Gateways- (legacy) PBX- IP-PBX- SIP Trunk- Cloud Voice Service

MANAGEMENT + ORCHESTRATION

- Network Device Mgmt- User Device Mgmt- VQ Monitoring- Device Orchestration

APPLICATION LAYER

CONTROL LAYER

APIAPI API API

1. SBCs register with ARM

2. Auto-discovery of VoIP peers

3. One-click network topology

creation

4. Customized network topology

5. ARM connects to user data base

ARM – Building Blocks / Sample Topology

PSTN

IP-PBX

PBX

PSTN

PSTNPSTN

IP-PBX

IP-PBX

IP-PBX

PSTN

LDAP

Click

▪ Centralized network routing

▪ End-to-End routing calculation

▪ Based on SDN principles

▪ Decoupling of the application and devices layers

On-the-fly routing calculation

IP-PBX

PBX

PSTN

PSTNPSTN

IP-PBX

IP-PBX

IP-PBX

PSTN

LDAP

PSTN

Wide Range of Routing Criteria

▪ Least cost routing

▪ Quality-based routing

▪ Device status

▪ Connectivity status

▪ Call success ratio

▪ Time-based routing

▪ Load balancing

▪ Dial plans and dial grouping

▪ Organizational user data base

▪ Imported criteria

Executing on the Vision

Broadest, Agnostic Portfolio for SDvN

• Session Border Controllers

- Hardware, Software – Virtual, Cloud

• Gateways

- Analog connectivity, Branch locations, etc.

• Endpoints

- SIP, Skype for Business, Native Teams

• Management and Diagnostic Tools

- Routing/Device/Session Management

• Microsoft Voice Enablement

Flexibility of Floating or

Fixed Licenses

Cisco VG224 replacement; Avaya Remote Branches

Preferred UX

The first 3000 miles, to the

last 3 feet

10+ years of co-engineering

Microsoft Voice Enablement

Hot Buttons for 2019

Delivering Voice Innovation for Microsoft UC for 10+ Years

2006 2007 2009 2011 2012 2015 2018

Exchange & LCS

OCS 2007 R2

Gateways SBCs IP Phones OVR

Lync Server 2010 Lync Server 2013 Teams

CCE Teams DevicesCall Recording

OCS 2007

Skype for Business

SBA OVOCCloudBond 365

UMP 365 Direct RoutingVoice Apps

(IVR/AA, SPS, FAX Ser)

Microsoft Teams PSTN connectivity using Direct Routing

What is Direct Routing?

- Capability to connect Microsoft Teams to PSTN or 3rd parties on-prem

Session Border Controller

Connect to local PSTN trunk

For countries where Microsoft Calling plans are not available

Customers that want to keep existing telco contract

Interoperability with third-party systems

Mix two systems (for example, provide the option to connect

analog devices), legacy PBX / IP PBX

Analog telephony adapter (ATA)

(supported by certified SBC Partners)

Third-party PBX

Teams Direct Routing – Coexistence and Migration

• Utilize advanced SBC routing capabilities to manage routing and trunking

SIP-T/PSTNSBC / Gateway

Centralized

Microsoft Teams

Legacy PBX/IP PBX

Pro Tip: Leverage Active Directory based routing to simplify & manage

your migration

IP-PBXCisco, Avaya, etc.

Our Value

Simplicity for users Exceptional Audio Quality Powerful IT tools

Integrated Conference

Solution

Scalable: 6 ppl | 12 ppl |15 ppl

Full Meeting Management

Integrated Bluetooth

USB Port

1GB Ethernet

AudioCodes 400HD Device PortfolioP

rice

High end, executive model

5” color touch screen

(800x480)

USB Port / BT Support

1GB Ethernet

Optional Expansion unit

Cost-effective, basic model

Basic LCD with 4

programmable soft keys

1GB Ethernet

Fully Managed. Leading Silk support!

Outstanding User Experience through voice quality, intuitive design, and powerful features

405HD IP Phone

420HD IP Phone

440HD IP Phone

Advanced mid-range model

Improved Graphic LCD

256x128

Dedicated LCD displaying

12 contacts + presence

1GB Ethernet

USB Port

Advanced mid-range color

4.3” color display (480x272)

6 softkeys + integrated

sidecar (12 contacts)

1GB Ethernet

USB Port / BT / WiFi support

445HD IP Phone

450HD IP Phone

Low-cost, entry level

model

Basic LCD with 4

programmable soft keys

1GB Ethernet

45x Huddle Room

AudioCodes provides INNOVATIVE, MANAGED, RESILIENT Phone and Room Solutions at affordable prices

C450HD Native Teams Phone Highlights

• Color 5” Capacitive Touch Screen

• 1280x720 Resolution

• High End Native Teams client experience

• Contact Pictures

• Integrated Bluetooth / Wi-Fi (Optional)

• Microsoft Provided / Managed Teams App

• Easily Switch between Teams & Skype/3PIP

Expansion Unit (Optional)

• Color 5” Touch Screen

• 480x800 Resolution

Launching Early 2019

MSRP $399

Youtube Demo

AudioCodes C450HD: Native Teams Phone

The Voice Evolution –

AI and Cloud meets the Enterprise

AudioCodes Voice.AI Gateway

AWS APIs

Azure APIs

GCP APIs

Google Cloud Platform Speech Services

CHAT

BOT

CHAT

BOT

CHAT

BOT

SIP\RTP

SIP over Web Socket\sRTP

Enterprise UC

SIP Trunk/PSTN

Contact Center

Cognitive Voice ServicesVoice Engagement Channels

Voice.AIGateway

HTTP-based APIs

Web DevelopersIT, SI, SP, SaaS providers, …

Voice.AI

Voice.AI Gateway Delivered as Hosted Service on Azure

▪ Designed for Multi-Cloud Support

▪ Powerful Session Control

▪ Integrate Telephony and BOT frameworks

PublicTelephonyNetwork

AWS APIs

Azure APIs

GCP APIs

Google Cloud Platform Speech Services

CHAT

BOT

CHAT

BOT

CHAT

BOT

Voice.AIGateway

Success - Now and Next!

Case Study: Texas Woman’s University

Company Name: Texas Woman’s University • Vertical: Higher Education• Location: Central Region, Denton/Dallas, Texas • Telephony Infrastructure: Skype for Business, NEC being decommissioned

The Situation: Texas Woman’s University is focused on Enterprise Voice Modernization and SIP centralization in order to reduce costs, accomplished by consolidating trunking into two main data centers in this project. In addition to the SBC’s, there are a large number of analog lines to be connected. Centralized management and monitoring is needed for multiple types of equipment. Automation is critical for E911 location identification and routing.

The Solution: TWU chose AudioCodes SBCs, SBA’s, and Gateways for this project due to our close alignment with MSFT and relationship with the AudioCodes and C1 sellers. Microsoft directly recommended that AudioCodesprovide the core Hardware and Software for the project.• The Gateways, SBC’s, ARM, and OVOC will were implemented in a project coinciding with new SIP trunk install.• OVOC will be used to manage and monitor the equipment, and ARM will be used for E911 location

identification and routing. • The last phase is the Skype for Business end points (phones) and conference devices.

Value Received: Using the AudioCodes SBCs resulted in the following benefits:• Allowed for a slow migration away from NEC, while gaining the value of building out their MSFT environment.• Cost savings as a result of modernizing the environment with SIP Trunks.

Case Study: Charter Manufacturing

• Vertical: Manufacturing• Location: Rocky Mtn Region • Telephony Infrastructure: Skype for Business, legacy being decommissioned

The Situation:

The Solution:

• SBC’s for the core and remote sites with One Voice Resiliency, leveraging Cloud Connector Edition for premise to cloud connectivity.

• MP Gateways to support legacy analog connections, and (800) SIP endpoints (phones).• Next phase is implementing OVOC for IP Phone Manager, and single pane of glass monitoring and management.

Value Received: Using the AudioCodes SBCs resulted in the following benefits:• A robust SIP core & connectivity solution upon which to build their current and future collaboration solution.• Future-proofed their communications by using IP endpoints certified and optimized for MSFT SfB/Teams.• Allowed Charter to leverage their Office 365 licensing investments for a complete collaboration solution.

Session Takeaways – The Voice Evolution

• AudioCodes uniquely delivers the broadest portfolio for a future-proof voice strategy – Avaya, Cisco, Microsoft, and beyond

• SDvN is a natural extension of the Digital Transformation conversation, extending the SIP core toward a more agile Enterprise voice strategy

• Voice.AI Gateway unleashes the potential for cognitive voice services to be accessible to existing communication solutions

• Reach out to your ConvergeOne NAM to engage AudioCodes in further discussions about your Digital Transformation strategy!

Digital Transformation | Common Thread

Thank You