Power of Social Networks
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Transcript of Power of Social Networks
The Power of
Social Networking To Reach, Engage and Influence
Julie SwansonWisconsin Clearinghouse, University of Wisconsin- Madison
How you communicate matters
Julie SwansonSenior Outreach Specialist
Meet Harriet
flickr.com/photos/grantneufeld
Flickr: jonathangaskin
Flickr: Ario
Flickr: bensheldon
Flickr: pablobastidas
Imagine!
Social NetworksReach, Engage, Influence
3 Powerful Reasons
1. Content
2. Connections
3. Credibility
Flickr: Choconancy1
Content
Information = power
How content is shared
Traditional Media
Few
Social Media
Anyone
Whoo
Radio, TV
BlogPodcastYoutube
Peer reviewed journal Blog/RSS
Long timeImmediate
When
How content is created
WhoCrowd Sourcing
Wisdom of Crowds
User Generated Content
Experts
“The People Formerly Known as
the Audience”
Involve audience in creating content
http://www.youtube.com/watch?v=_gwUdmPl0bU
Why Use Examples How it WorksVideo Sharing
Content
• Anyone can create
• Anyone can publish
BlogsBlogs
How many of you?
• Read
• Comment
• Author
Why Use Examples How it WorksBlogs
As a Newsletter
As a support group
Why Use Examples How it WorksBlogs
Marathon County Blog
Influence Policy Change
Three great reasons to blog
Short, one topic posts
Search by month
…or topic!
Online Archive
Why Use Examples How it WorksBlogs
Comments = conversation
Why Use Examples How it WorksBlogs
Why?
• Publish
• Read
Adding Value
• New information
• Tailored information
• Application ideas and examples
• Collect/Summarize
• Lessons learned
RSS m
Why Use Examples How it WorksRSS
Why Use Examples How it WorksRSS
Why Use Examples How it WorksRSS
Your RSS Reader
Why Use Examples How it WorksRSS
Tips for getting started
• Find blogs to read
• Comment on other blogs
• Pilot a blog
• Be a guest blogger
Discussion
• What are your top take aways?
• How are you or could you use a blog to add value?
• Do you know of other examples of how blogs are being used?
• What questions do you still have?
Blog
Questions and Sharing
3 Powerful Reasons
• Content
• Connections
• Credibility
Flickr: Choconancy1
The Spread of Obesity in a Large Social Network over 32 Years
New England Journal of Medicine July 2007
Why Use Examples How it WorksFacebook
socialmarketing.blogs.com/r_craiig_lefebvres
Social Capital =
Power
We can organize in new ways
Power to the Edges
“Large numbers of people can be mobilized within hours—even minutes—… at little or no cost.”
…barriers to group action have collapsed..
..without those barriers,
we are free to explore new ways of gathering together and getting things done.
In 11 weeks
• 480 bone marrow drives
• 24,611 new people registered
• 3,500 volunteers recruited
• 150,000 visitors to websites
Connections
Relationships = Power
My Facebook confession
That all changed
Feedback
Julie- You've become my go to source for information on the protests in Madison and the news interpretations about them. It's been really valuable. Thanks.
How is Facebook being used?
Share information
Why Use Examples How it WorksFacebook
Why Use Examples How it WorksFacebook
Build Relationships
“At their core, social networks are about relationships and are built on trust.”
From Working Wikily
Discussion
• What are your top takeaways?
• What are you doing now or what could you do to build connections on Facebook ( or other social network?)
• If you are on Facebook, what are your top tips or lessons learned?
• If you are not on Facebook, what questions do you have?
FacebookQuestions
3 Powerful Reasons
• Content
• Connections
• Credibility
Flickr: Choconancy1
Working wikily
“expanding our ability to access
new perspectives by tapping into the ideas and expertise of many individuals, rather than relying only on an elite few”
The Power of Authenticity
Examples
The Power of Authentic Voices
Share Stories
Build Bridges
Build Bridges
Social networkOn Facebook, powered by Touchgraph Flickr: yhancik
Discussion
• What are your take aways?
• How are you or could you: build bridges and share stories?
• Are there other ways you are ( or could) give voice to the “unheard voices.”
3 Powerful Reasons
• Content
• Connections
• Credibility
Flickr: Choconancy1
Getting Stared
• Listen
• Try at home
• Pilot
Resources
Bethkantor.org
Summary and Resources at: bit.ly/socialnet4h
The Power of Social Networks
• link with any number of people,
• access greater diversity of perspectives,
• accelerate the sharing of information,
• reduce the cost of participation and coordination.