The Power of InfographicsGong Szeto, CAPA Fellow

visual communications

Cave Painting at Lascaux17,000 BC

Petroglyphs10,000 BC

Petroglyphs10,000 BC

Cuneiform75 AD

Egyptian Hieroglyphs500 AD

Gothic Manuscripts1150 AD

Gothic Manuscripts1150 AD

Columbus’ Voyages1507

Map of Botanical Geography1856

Florence Nightingale1858

Charles Minard’s information graphic of Napoleon’s invasion of Russia1869

Planisphere Celeste1878

Fortune, Richard Edes Harrison, 1935

Fortune, Richard Edes Harrison, 1938

Fortune, Ragan Assoc, 1940

Fortune, Rolf Klep, 1943

Fortune, 1964

Pioneer 10, 11 Plaque1972

Massimi Vignelli1972

visually communicating

Design

Statistics Editorial

Design

Statistics Editorial

form, space, color, composition, organization

data, evidence, measurement point of view, language

INFOGRAPHIC

“Lorem ipsum dolor sit amet,

consectetur adipiscing elit .

Sed rhoncus, mauris ac

gravida rhoncus, mauris olit

condimentum tellus, vel

elementum enim 39% purus

id nunc. Proin sed urna vel

odio tristique convallis vitae

eu enim. Etiam consequat

ligula felis.”

39%!!

There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do 1,234% something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! 25% There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more 17,555% fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! 90% Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There 456 will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something 3,000,000 about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! We have to do something about it!

Tacit Knowledge Explicit Knowledge

Good Magazine2010

MSFT $25.64

Yahoo Finance

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Yahoo Finance

Trefis

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Cookingforengineers.com

Cookingforengineers.com

educating infographically

hannah barry’s independent research project“visualizing community infrastructure in bennington”

(a work in progress)

now it’s your turn:our workshop exercise

✴In 1972, we spent $3 billion a year on fast food - today we spend more than $110 billion✴McDonald's feeds more than 46 million people a day✴French fries are the most eaten vegetable in America✴Only seven items on McDonald's entire menu contain no sugar✴40% of American meals are eaten outside the home✴McDonald's represents 43% of total U.S. fast food market✴McDonald's operates more than 30,000 restaurants in more then 100 countries

Constraints:6 feet tall x 2 feet wide1 side onlyAssume no editorial constraints

Data:McD MenuMcD Nutrition InfoMcD Ingredients InfoUS Gov Food Pyramid

Materials:Newsprint PadPost-it NotesPens

Time: 30 minutes, Discussion to follow

Tasks:Come up with a POVSketch conceptsHave fun with it! There is no right or wrong solution.