Potter & Potter Style Fall 2011 Catalog

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    fall 2011

    Entertain with Martha Stewart

    Become a serious eater with Ed Levine

    Celerie Kemble updates a timeless scheme

    potter potter style

    Bobby Flay serves up classic American foodDeborah Needleman names 80 must-haves for living well

    Anne Burrell cranks up the culinary volume

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    Ideas and InspIratIon

    from todays top desIgners

    The New Traditional

    Darryl Carter

    978-0-307-40865-5

    $45.00 (Canada: $52.00)

    Black and White

    (and a Bit in Between)

    Celerie Kemble

    978-0-307-71598-2

    $50.00 (Canada: $57.00)

    Details

    Lili Diallo

    978-0-307-59151-7

    $40.00 (Canada: $47.00)

    A Passion

    for Interiors

    Carolyne Roehm

    978-0-307-71999-7

    $60.00 (Canada: $69.00)

    Undecorate

    Christiane Lemieux

    978-0-307-46315-9

    $40.00 (Canada: $47.00)

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    Clarkson Potter

    Marthas EntertainingMartha Stewart ...........................................4-5

    Cook Like a Rock StarAnne Burrell

    with Suzanne Lenzer ...................................6-7

    The Splendid TablesHow to Eat Weekends

    Lynne Rossetto Kasperand Sally Swift ........................................... 8-9

    Bobby Flays BarAmericain Cookbook

    Bobby Flaywith Stephanie Banyas

    and Sally Jackson .................................... 10-11

    Larousse WineLibrairie Larousse .........................................12

    Made in ItalyDavid Rocco .................................................13

    Mexican Made Easy

    Marcela Valladolid .................................. 14-15

    Big, Easy Style

    Bryan Batt ....................................................16

    A New Turn in the SouthHugh Acheson ............................................. 17

    The Perfectly Imperfect HomeDeborah Needleman ............................... 18-19

    The Birding Life

    Larry Sheehan,Carol Sama Sheehan,

    Kathryn George Precourt,and William Stites .......................................20

    HersJacqueline deMontravel ...............................21

    Momofuku Milk Bar

    Christina Tosi .........................................22-23

    Black and White(and a Bit in Between)Celerie Kemble ........................................24-25

    Home Cooking with Jean-Georges

    Jean-Georges Vongerichtenwith Genevieve Ko .................................26-27

    Serious Eats

    Ed Levine and theEditors of SeriousEats.com ......................28-29

    Potter Style

    The Zombie Survival Guide JournalMax Brooks .................................................32

    The Happiness ProjectOne-Sentence Journal

    Gretchen Rubin ...........................................33

    Naughty or NiceOlivia St. Claire ...........................................34

    Stuff White People Like

    (to Talk About)

    Christian Lander ..........................................35

    Change Your Brain,

    Change Your Body DeckDaniel G. Amen, M.D. ................................36

    The Bride-to-Be-BookAmy Krouse Rosenthal ................................37

    The Nine PregnancyCountdown Journal

    Kelly Sopp and David Sopp .........................38

    Your Babys First Year DeckAmerican Academyof Pediatrics ..................................................39

    Potter Style Backlist .................................. 40

    Foreign Reps................................................63

    Ordering Information .................................64

    Contents

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    Clarkson Potter Fal l 2011

    order now. C: 1-800-729-29604

    Marthas EntertainingA Year of Celebrations

    Martha Stewart

    Marthas Entertaining is Martha Stewarts most personal book yet. For

    the generation of readers (and now their daughters) who have followed

    Martha since she published her bestselling Entertaining in 1982, and for t

    legions of fans she has through her publishing, broadcast, and merchandise

    empire, the recipes and stunning lifestyle photography will inspire them

    to host friends and family and also give them a broad look into Marthas

    beautiful world.

    With a book as elegant as the celebrations it presents, Martha returns to the

    topic that launched her empireentertainingfeaturing four seasons of her

    parties and a diverse collection of all-new recipes, rich photography, and

    inspiration. Featured events include a Friday night Bolognese dinner for

    Columbus Day weekend guests, a Sunday blueberry breakfast, a lobster picnic

    on the boat in Maine, a childrens lunch after an Easter egg hunt, a summercocktail party to benefit an arts association, and an elegant Thanksgiving in

    Bedford. Each party is accompanied by menus and stories for dreaming and

    planning, while the recipes are collected at the back of the book for more

    practical use and reference. Throughout, readers will find helpful tips, Marth

    favorite table settings, personal anecdotes, and hundreds of creative ideas.

    Martha stewart is Americas most trusted guide to stylish living.

    Twenty-nine years ago, she launched a career (and a brand) with her book

    Entertaining; today, her namesake company, Martha Stewart Living Omnimed

    reaches more than 37 million consumers with an expansive multimedia and

    merchandising portfolio. She is also the author of bestselling titles that span a

    lifestyle categories, including cooking, entertaining, decorating, and crafts.

    Cooking

    9-3/4 x 11-1/4; 432 pages450-500 full-color photographs

    978-0-307-39646-4

    eBook: 978-0-307-95329-2

    $75.00/$85.00 Can.

    ON SALE 11/1/2011

    All Rights: Crown

    National publicity

    National print attention

    National television appearances

    National radio campaignTodayshow, Martha Stewart Show

    Excerpt in Martha Stewart Living

    Blogger conference call

    10-city tour

    Advertising

    Martha Stewart Livingmagazine

    Online promotion

    New York Timesonline

    Facebook advertising and promotion

    Google search campaign Blogger outreach

    Cross-promotion on MarthaStewart.com

    TheRecipeClub.com feature

    Promotional content available

    on Scribd.com

    eBook version promoted in all advertising,

    promotion, and social media outreach

    Blow-ups available upon request

    Video and content available for account use

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    Clarkson Potter Fal l 2011

    5

    Reserve 12 tips (3 inches) from asparagus for garnish. Coarsely chop remaining asparagus. Heat olive oil in a medium pot over medium

    high. Cook shallot until softened but not browned, stirring frequently, about 2 minutes. Add chopped asparagus; cook, stirring, 1 minute.

    Stir in stock and the water, and simmer until asparagus is tender, about 15 minutes. Remove from heat and stir in spinach. Let cool slightly.

    Working in batches, pure soup in a blender, being careful not to ll jar more than halfway each time and pouring each batch into a bowl.

    Stir in crme frache; season with salt and pepper. Cover and refrigerate at least 3 hours or up to 1 day.

    Preheat oven to 400F. Prepare an ice-water bath. Blanch reserved asparagus tips in a pot of boiling salted water just until bright green,

    about 1 minute. Transfer to ice bath to stop the cooking, then drain.

    Halve prosciutto crosswise, then cut into eight 1-inch-wide strips, and wrap a strip around each asparagus tip. Arrange in a single layer on

    a parchment-lined baking sheet. Roast until prosciutto is golden and crisp, about 10 minutes. Let cool slightly.

    Serve in small glasses or cups; garnish with prosciutto-wrapped asparagus.

    Chilled AspArAgus soup with

    prosCiutto-WrApped AspArAgusServes 6 from

    Peny Garden Party

    2 pounds asparagus, tough ends dis-carded

    2 tablespoons extra-virgin olive oil

    1 large shallot, thinly sliced

    2 cups low-sodium chicken stock

    cup water

    1 cup loosely packed spinach leaves(trimmed and washed)

    cup crme frache

    Coarse salt and freshly ground pepper

    1 or 2 thin slices prosciutto

    order now. C: 1-800-729-2960

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    Clarkson Potter Fal l 2011

    order now. C: 1-800-729-29606

    National publicity

    National print attention

    National television appearances

    National radio campaign15-city tour

    Satellite TV and radio tour

    Advertising

    Food Networkmagazine

    Online promotion

    Major cross-promotion with

    Food Network

    Targeted social network promotion

    Blogger outreach

    TheRecipeClub.com feature Promotional content available on

    Scribd.com

    eBook version promoted in all advertising,

    promotion, and social media outreach

    Blow-ups available upon request

    Video and content available for account use

    Cook Like a Rock Star125 Recipes, Lessons, and Culinary Secrets

    Anne Burrell with Suzanne Lenzer

    For home cooksfrom skittish to seasonedand the millions of viewers

    who have watched her career bloom on Food Network, first as Mario Batal

    sous chef on Iron Chef America and now with two hit shows, Secrets of a

    Restaurant Chefand Worst Cooks in America, Anne Burrell presents her

    long-awaited debut cookbook, including 125