POTENTIAL OF MALAYSIAN PALM OIL Copyright © 2017 The ... Potential of Malaysian Palm Oil in... ·...
Transcript of POTENTIAL OF MALAYSIAN PALM OIL Copyright © 2017 The ... Potential of Malaysian Palm Oil in... ·...
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POTENTIAL OF MALAYSIAN PALM OIL IN DOWNSTREAM & COMMERCIAL SEGMENT OF PAKISTAN
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CONTENTSNEED ASSESSMENT
IMPORT
DOMESTIC PRODUCERS
APPLICATIONS & USER SECTORS
SECTOR PROFILES & CONSUMPTION VOLUMES
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NEED ASSESSMENT & RESEARCH DESIGN
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BACKGROUNDUnderstanding the need for research
Source: MPOC Research Brief
Ø Malaysian palm oil is a key ingredient in the oils and fats industryof Pakistan and is the main raw material in manufacturingvanaspati.
Ø The consumption of vanaspati is gradually going down and newareas for the use of Malaysian palm oil are being sought.
Ø Palm based packed products have been identified as the sectorwhich shows potential for growth and expansion.
Ø MPOC intends to focus on promoting the use of these palm basedfinished products in industries like fast food, confectionery andpackaged food.
Ø This study aims to understand the current status of market andexplore the potential of this segment for both Pakistani buyers andMalaysian suppliers.
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IMPORT OF PALM OIL
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IMPORT OF PALM OILS & FATS - VOLUME
Source: Import Database of Pakistan Bureau of Statistics and MPOC Data
Growth Trend -- Cumulative
Av. Growth per annum: 5%
§ Pakistan imported some 2.9 million MT palm oils & fats in 2017. Some 81% of this (2.36 million MT)was sourced from Indonesia, while 19% (0.56 million MT) from Malaysia. The imports from othercountries is meager. The imports have grown at an average rate of 5.3% per annum during last 5years.
2,325,018 2,402,680 2,595,000 2,511,506
2,946,730
2013 2014 2015 2016 2017
Growth Trend of Import Volume (MT) – Cumulative
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IMPORT OF PALM OILS & FATS - VOLUME
Source: Import Database of Pakistan Bureau of Statistics and MPOC Data
53,790 58,186 71,748 71,454
89,316
2013 2014 2015 2016 2017
Growth Trend of Import Volume (MT) --Palm Stearin, RBD
Growth Trend -- Palm Stearin, RBD
998,619
1,122,732 1,077,195
996,618
1,073,142
2013 2014 2015 2016 2017
Growth Trend of Import Volume (MT) --Palm Oil, RBD
Growth Trend -- Palm Oil, RBD
Av. Growth per annum: 13% Av. Growth per annum: 1.5%
Contd…
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IMPORT OF PALM OILS & FATS - VOLUME
Source: Import Database of Pakistan Bureau of Statistics and MPOC Data
Growth Trend -- Palm Olein, RBD
9,262
19,224 20,160 21,059 22,364
2013 2014 2015 2016 2017
Growth Trend of Import Volume (MT) –PKO and its Varients
Growth Trend – PKO and its Varients
979,308 1,088,4601,291,187 1,301,212
1,634,537
2013 2014 2015 2016 2017
Growth Trend of Import Volume (MT) --Palm Olein, RBD
Av. Growth per annum: 28%Av. Growth per annum: 13.4 %
Contd…
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IMPORT OF PALM OILS & FATS - VOLUME
Source: Import Database of Pakistan Bureau of Statistics and MPOC Data
730
1,183
747
1,253
991
2013 2014 2015 2016 2017
Growth Trend of Import Volume (MT) --Margarine
Growth Trend -- Margarine
5,191
8,606 8,655
4,562 4,566
2013 2014 2015 2016 2017
Growth Trend of Import Volume (MT) --Shortening
Growth Trend -- Shortening
Av. Growth per annum: -2.4%Av. Growth per annum: 7.2%
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IMPORT SOURCES
Source: Import Database of Pakistan Bureau of Statistics and MPOC Data
97%
3%
Indonesia
Malaysia
Import Sources -- Palm Stearin, RBD Import Sources -- Palm Oil, RBD
88%
12%
Indonesia
Malaysia
Countries of ImportCountry Volume (MT) Share (%)
Indonesia 95,716 97Malaysia 2,499 3Total 98,215 100
Countries of ImportCountry Volume (MT) Share (%)
Indonesia 942,032 88Malaysia 131,110 12Total 1,073,142 100
Contd…
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83%
17%
Indonesia
Malaysia
80%
20%
Indonesia
Malaysia
IMPORT SOURCES (CONTD.)
Source: Import Database of Pakistan Bureau of Statistics and MPOC Data
Import Sources -- Palm Olein, RBD Import Sources -- Palm Kernel Oil, RBD
Countries of ImportCountry Volume (MT) Share (%)
Indonesia 9,365 83Malaysia 1,905 17Total 11,270 100
Countries of ImportCountry Volume (MT) Share (%)
Indonesia 1,309,837 80Malaysia 324,699 20Total 1,634,536 100
Contd…
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IMPORT SOURCES (CONTD.)
Source: Import Database of Pakistan Bureau of Statistics and MPOC Data
Import Sources – Palm Kernel Stearin, RBD Hydrogenated
Import Sources -- Palm Kernel Oil, RBD Hydrogenated
20%
80%
Indonesia
Malaysia
17%
83%
Indonesia
Malaysia
Countries of ImportCountry Volume (MT) Share (%)
Malaysia 7,142 80Indonesia 1,806 20Total 8,948 100
Countries of ImportCountry Volume (MT) Share (%)
Malaysia 3,371 83Indonesia 707 17Total 4,078 100
Contd…
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Countries of ImportCountry Volume (MT) Share (%)
Malaysia 2,630 58Singapore 1,664 36Indonesia 181 4Others* 91 2Total 4,566 100
4
58
36
2
IndonesiaMalaysiaSingaporeOthers*
IMPORT SOURCES (CONTD.)
Source: Import Database of Pakistan Bureau of Statistics and MPOC Data
51%
24%
11%10%3%
Turkey
Malaysia
UAE
Australia
Others*
Import Sources Margarine Import Sources -- Shortening
* Others include India, Germany, UK, etc.
Countries of ImportCountry Volume (MT) Share (%)
Turkey 504 51Malaysia 236 24UAE 114 11Australia 104 10Others* 34 3Total 991 100
* Others include Ukraine and Indonesia
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IMPORT SOURCES
Source: Import Database of Pakistan Bureau of Statistics and MPOC Data
15%
85%
Indonesia
Malaysia
Import Sources – Crude Palm Oil
Countries of Import
Country Volume (MT) Share (%)
Indonesia 18,150 15
Malaysia 103,665 85
Total 121,815 100
Contd…
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MALAYSIA AS A SOURCE
Source: Import Database of Pakistan Bureau of Statistics and MPOC Data
H.S. Code Item Total ImportImport from
MalaysiaMalaysia’s share
(%)
15111000 Crude Palm Oil 121,815 103,665 85 15119010 Palm Stearin, RBD
89,316 2,499 3 15119020 Palm Oil, RBD 1,073,142 131,110 12 15119030 Palm Olein, RBD
1,634,537 324,699 20 15132900 Palm Kernel Oil, RBD 8,899 1,905 21 15162010 Palm Kernel Stearin, RBD Hydrogenated
9,155 7,142 78 15162020 Palm Kernel Oil, RBD Hydrogenated 4,310 3,371 78 15171000 Margarine
991 236 24 15179000 Shortening 4,566 2,630 58
Overall2,946,731 577,257 20
Malaysia makes 19% of overall import of palm-based RBD fats into Pakistan
Nominal share
Reasonable Share
Excellent share
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CATEGORY IN FOCUS
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MALAYSIAN PALM OIL IN PACKED PRODUCTS
Source: MPOB Stats
MPO Exports in Packed Form
§ Imports of Malaysian palmoil in packed products hasregistered an averageannual increase of 16%over the past 5 years
§ Cooking oil imports haveincreased from 42,346 MTin 2013 to 148,774 MT in2017
§ Imports of oleochemicalsand other palm fats arealso maintaining a level ofapproximately 30,000 MTevery year -
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
2013 2014 2015 2016 2017
Cooking Oil Palm Fats Oleochemicals
MT
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APPLICATIONS & USER SECTORS
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APPLICATIONS
Source: Import Data + Market Inputs
Item HORECA & Food Processing Banaspati productio
n
Non-FoodConfectionery Bakery
& Bread
Biscuit Fast Food & other frying
salted snacks
Culinary food
frozen food
tea whiten
er
Ice Cream
filled milk
Condensed milk
Spread Non-dairy
whipped cream
Palm Oil, RBD √
Palm Olein, RBD √ √ √ √ √ √ √
Palm Stearin, RBD √Soap & Deterge
ntPalm Kernel Oil, RBD √ √
Soap & Deterge
ntPalm Kernel Oil, RBD Hydrogenated
√ √ √ √ √ √
Palm Kernel Stearin, RBD Hydrogenated
√ √ √ √ √Cosmeti
csMargarine √ √ √ √
Shortening √ √ √
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USER SECTORS & COMPANIES
Source: Import Data + Market Inputs Contd…
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USER SECTORS & COMPANIES (CONTD.)
Source: Import Data + Market Inputs
Importing Sectors and OrganizationsType User Sector Direct Importing Firms Other Prospective User Firms
Palm Olein, RBD
HORECA o GAM Corp & Siza Foods Ltd./ McDonald’s o And commercial importers
o Gray Mackenzie Restaurant Internationals / KFCo Unique Food Services Co. Ltd. / Domino‘so Subway Pakistano AFC Pakistan Ltd.o Fri Chickso Fri Chicko Lahore Broasto Yasir Broasto Khan Broast, etc.
Salted Snacks & Culinary Foods
o Pepsi-Cola International Ltd. / Lays, Kurkure, Wavy, Cheetos, etc. (CP-10 grade)
o Lotte Kolson Ltd. o K. S. Sulemanji Esmailji & Sons / Kolsono Rasul Flour Mills Ltd. / Bake Parlouro And commercial importers
o United Snacks Ltd. / Oye Hoyeo Tripple Em Ltd. / Super Crispo Dalda Foods Ltd. / Knock Outo The Chips Factory / OPTPo Snackcity Pakistan Ltd. / Kurleeso Ahmad Foods Ltd., etc.
Palm Olein, RBD
Contd…
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USER SECTORS & COMPANIES (CONTD.)
Source: Import Data + Market Inputs
Importing Sectors and OrganizationsType User Sector Direct Importing Firms Other Prospective User Firms
Palm Olein, RBD
Confectionery o Volka Food International Ltd. / Gigglyo Danpak Food Industries Ltd.o Hilal Foods Ltd.o Ismail Industries Ltd. / Candylando Usman Trade Linkers Multano S.M. Food Makers / Gibs, Donel, Soney, etc.o K.M. Foods Industries Ltd. / Gofyo And commercial importers
o Asian Food Industries Ltd. / Mayfairo Mitchell's Fruit Farms Ltd. / Mitchell’so Kidco Confectionery Ltd. / Kidcoo Tipoo Enterprises / Hoesto Mondelez Pakistan Ltd./Cadburyo Volka Food International / Gigglyo A & B Food industries Ltd. / B.P.o Danpak Food Industries Ltd.o Six-B Foods Ltd. / Staro Naveed Enterprises / Excelo K.M Food Industries Ltd. / Gofyo Gujranwala Food Industry Ltd. / Jojoo Gumcorp Ltd. (Gumbase producer)o Sind Chocolate Works, etc.
Filled Milk Powder / Tea Whitener / Baby Food
o Nestle Pakistan Ltd. / Nido, Everyday, Milo, etc.o And commercial importers
o Engro Foods Ltd. / Tarango Dalda Foods Ltd. / Cup Shupo Fauji Foods Ltd. / Dostea, etc.
Frozen Food o Shah Enterprises Ltd.o Big Bird Food Ltd.
Palm Olein, RBD
Contd…
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USER SECTORS & COMPANIES (CONTD.)
Source: Import Data + Market Inputs
Importing Sectors and OrganizationsType User Sector Direct Importing Firms Other Prospective User Firms
Palm Kernel Oil, RBD
Soap & Detergents o Unilever Pakistan ltd.o Iffco Pakistan Ltd.o Treet Corporation Ltd. o Kohinoor Soap & Detergents Ltd.o Sufi Soap & Chemical Industries Ltdo Nimir Industrial Chemicals Ltd.o Paracha Chemical Industrieso Elite Chemicalso And commercial importers
A large number of other soap producers
Palm Kernel Oil, RBD
Contd…
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USER SECTORS & COMPANIES (CONTD.)
Source: Import Data + Market Inputs
Importing Sectors and OrganizationsType User Sector Direct Importing Firms Other Prospective User Firms
Palm Kernel Stearin, RBD Hydrogenated
Confectionery o Mondelez Pakistan Ltd./Cadburyo Ismail Industries Ltd./Candylando Hilal Foods Ltd.o Lotte Kolson Pakistan Ltd. o Volka Food International / Gigglyo A & B Food industries Ltd. / B.P.o Danpak Food Industries Ltd.o Six-B Foods Ltd. / Staro S.M. Food Makers Ltd. / / Gibs, Donel, Soney, etc.o Naveed Enterprises / Excelo K.M Food Industries Ltd. / Gofyo Gujranwala Food Industry Ltd. / Jojoo Gumcorp Ltd. (Gumbase producer)o Sind Chocolate Workso And commercial importers
o As indicated on previous slides
Cosmetics o Medora of London Ltd.
Dairy o Millac Foods Ltd.
Palm Kernel Stearin, RBD Hydrogenated
Contd…
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USER SECTORS & COMPANIES (CONTD.)
Source: Import Data + Market Inputs
Importing Sectors and OrganizationsType User Sector Direct Importing Firms Other Prospective User Firms
Palm Kernel Oil, RBD Hydrogenated
Confectionery o Ismail Industries Ltd./Candylando A & B Food industries Ltd. / B.P.o S.M. Food Makers Ltd. / Gibs, Donel, Soney, etc.o K.M Food Industries Ltd. / Gofyo Silver Lake Foods Products Ltd. / Kimso Pearl Confectionery Ltd. / Sweet Hillo And commercial importers
o As indicated on previous slides
Non-Dairy Whipped Cream
o Venus Pakistan Ltd./ Rich’s o Milkyz Food / Whippy Whipo Fine Foods / Fine Whipo Dashi International / Mega Whippo Ever Green Dairy Products & Foods / Salwa
Ice Cream o Unilever Pakistan Foods Ltd. o As indicated on previous slides
Condensed Milk o Millac Foods Ltd./Commelle o No other manufacturer in Pakistan
Palm Kernel Oil, RBD Hydrogenated
Contd…
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USER SECTORS & COMPANIES (CONTD.)
Source: Import Data + Market Inputs
Importing Sectors and OrganizationsType User Sector Direct Importing Firms Other Prospective User Firms
Margarine Bakery/Bread o A. Rahim Foods Ltd. Lahore / Dawno Golden Harvest Foods Ltd. Karachi / Dawn
o Bunny’s Ltd.o Vita Pakistan Ltd., etc.
Frozen Foods o Dawn Frozen Foods Company Ltd. o Mon Salwa Ltd.o K&Ns Pakistan Ltd.o Euro Industries Ltd.
Table Margarine o Unilever Pakistan Ltd. / Blue Bando Sabiha Anees Trading Enterprises / Mumtaz
o No other brand of table margarine
Margarine
Contd…
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USER SECTORS & COMPANIES (CONTD.)
Source: Import Data + Market Inputs
Importing Sectors and OrganizationsType User Sector Direct Importing Firms Other Prospective User Firms
Shortening Biscuit & Cake o English Biscuit Manufacturers Ltd.o B. P. Industries Ltd.o K. S. Sulemanji Esmailji & Sons Ltd./Kolson
o Continental Biscuits Ltd.o Asian Food Industries Ltd./Mayfairo Coronet Foods Ltd.o Denver International Ltd..o Darbarwala Industries Ltd., etc.
Bread/Bakery o A. Rahim Foods Ltd. Lahore / Dawno Golden Harvest Foods Ltd. Karachi / Dawn
o Bunny’s Ltd.o Vita Pakistan Ltd., etc
Confectionery o Ismail Industries Ltd./Candylando Nestle Pakistan Ltd.o Pearl Confectionery Ltd./ Sweet Hillo Gujranwala Food Industries Ltd. / JoJoo S.M Food Maker / Gibs, Donel, Soney, etc.
o As indicated on previous slides
Shortening
Contd…
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SECTOR PROFILES & CONSUMPTION VOLUMES
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SUGAR CONFECTIONERY SECTOR
Source: Secondary Sources + Market Inputs
Sector Highlights
Sector size § 20 large players + appx 300 medium and small players
palm oils & fats consumed § RBD palm oil
§ RBD hydrogenated palm kernel oil
§ Margarine
Products that consume palm
oils & fats
§ Toffee
§ Chocolate
palm oils & fats volume
consumed
RBD palm oil, RBD hydrogenated palm kernel oil and/or margarine = 1500 MT
Palm kernel stearin = 4,000 MT
Total = 5500 MT
Organized vs. unorganized
consumption
Organized = 60% (3,300 MT)
Unorganized = 40% (2,200 MT)
Hubs of the industry § Lahore
§ Karachi
§ Multan
§ Gujranwala
§ Faisalabad, etc
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SUGAR CONFECTIONERY SECTOR (CONTD.)
Source: Secondary Sources + Market Inputs
Company Name Plant Location BrandAsian Food Industries Ltd. Lahore MayfairHilal Foods Ltd. Karachi HilalIsmail Industries Ltd. Karachi CandylandModeleze Pakistan Ltd. Hub CadburyVolka Food International Multan GigglyB.P. Foods Products Ltd. Karachi B.P. Mitchell's Fruit Farms Ltd. Okara Mitchell’sDanpak Food Industries Ltd. Karachi DanpakS.M. Food Makers Multan Gibs, Donal, Soney, Naveed Enterprises Faisalabad ExcelSilver Lake Foods Ltd. Hattar KimsGujranwala Food Industries Ltd. Gujranwala JojoPeal Confectionery Ltd. Karachi Sweethill & City BoyKidco Confectionery Ltd. Karachi KidcoTipoo Enterprises Lahore HoestGourmet Foods Ltd. Multan Gourmet
MAJOR PRODUCERS
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SUGAR CONFECTIONERY SECTOR (CONTD.)
Source: Secondary Sources + Market Inputs
OTHE
R PR
ODUC
ERS
Company Name LocationAamir Food Industries Faisalabad Afzal Sweets Factory Faisalabad Famous Food Industries Faisalabad Habib Sweets Factory Faisalabad Halls International Food Faisalabad I.F. Sweet Industry Faisalabad M&K Enterprises (Candia) Faisalabad M.G. Foods Industry Faisalabad M.R. Food Industries Faisalabad Mayari Food Industries Faisalabad Nishat Sweets Factory Faisalabad Sunrise Food Industry Faisalabad Usman Enterprises Faisalabad Z.A. Food Industry Ltd. (Crystal) Faisalabad Major Food Industry (Major) Gujranwala Mona Sweets Ltd. Gujranwala Royal Confectionery Industries Gujranwala Star Food Industries Gujranwala World Sweets Ltd. Gujranwala Mofi Food Industries Ltd. Hattar Abdul Ghaffar Confectionary Works Hyderabad Delight Confectionery Works (Marleen) Hyderabad Sufi Foods Ltd. Peshawar Welcome Food Industry Peshawar Goni International Rawalpindi Momy Sweets Rawalpindi United Traders Sargodha
Company Name LocationAkbar Food Karachi Cemcon Foods Karachi Citi Confectionery Karachi Denver International Ltd. Karachi Dico Confectionery Ltd. Karachi Empire Confectionery Ltd. Karachi Golden Food Industries Karachi High food industries Karachi Image Food Industries Karachi King's Food Ltd. Karachi Nisar Food Industries Karachi Sana Foods Industries Karachi Shamsi Pakistan Ltd. Karachi Sindh Chocolate Works Karachi Universal Food Industries Karachi Coral Confectionery Lahore Kahliq Food Industry (Icy) Lahore Maaher Confectionery Ltd. Lahore Modern Food Industries Ltd. Lahore Pakistan Multinational Brands Ltd. Lahore Six-B Food Industries Ltd. (Star) Lahore Six-B Foods Ltd. (Star) Lahore Taste Maker Lahore Candika Food Products Multan Multan Food Industry (Candy Plus) Multan And a large number of other brands.
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TEA WHITENER SECTOR
Source: Secondary Sources + Market Inputs
Sector Highlights
Sector size § Around 15 large and organized players
palm oils & fats
consumed
§ Hydrogenated Palm Oil (HPO)
Products that consume
palm oils & fats
§ Liquid tea whitener
§ Powder tea whitener
palm oils & fats volume
consumed
HPO = 30,000 MT per annum (appx.)
Organized vs.
unorganized
consumption
Organized = 100% (30000 M appxT)
Hubs of the industry § Lahore
§ Karachi
§ Sahiwal, etc.
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TEA WHITENER SECTOR (CONTD.)
Source: Secondary Sources + Market Inputs
Company Name Plant Location Brand
Nestle Pakistan Ltd. Sheikhupura and Kabirwala Milkpak
Haleeb Foods Ltd. Lahore and Rahim Yar Khan Haleeb
Engro Foods Ltd. (a majority owned subsidiary of Friesland Campina Pakistan Holding BV)
Sukkur and Sahiwal Olper’s
Shakarganj Food Products Ltd. Jaranwala Good Milk
Pakola Products Ltd. Karachi Pakola
Dalda Pakistan Ltd. Karachi Cup Shup
Fauji Foods Ltd. / Nurpur Sahiwal Dostea6-7 other brands
Contd…
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SALTED SNACKS SECTOR
Source: Secondary Sources + Market Inputs
Sector HighlightsSector size § Dozens of large organized players and hundreds of small unorganized
players
palm oils & fats consumed § RBD Palm Olein (CP-6 to CP-10)Products that consume palm oils & fats
§ Crisps & Chips§ Nimko§ Fried nuts, etc
palm oils & fats volume consumed
RBD Palm Olein = 48,000 MT per annum (appx.)
Organized vs. unorganizedconsumption
Organized = 60% (29,000 MT appx)Unorganized: 40% (19,000 MT appx)
Hubs of the industry § Lahore§ Karachi§ Multan§ Faisalabad, etc.
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SALTED SNACKS SECTOR (CONTD.)
Source: Secondary Sources + Market Inputs
Company Name Plant Location Brand
Pepsi Cola International Ltd. Lahore and Karachi Lays, Cheetos, Kurkure, Wavy
United Snacks Ltd. Lahore Oye Hoy
Triple Em Ltd. Super Crisps, Frankies, Catty Chins, Rings, Boomers, Twister, etc.
Dalda Foods Ltd. Karachi Knock Out
K.S. Sulemanji Esmailji Sons Ltd. Karachi Kolson
Dozens of other organized brands and hundreds of small unorganized brands
Contd…
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BISCUIT SECTOR
Source: Secondary Sources + Market Inputs
Sector HighlightsSector size § More than a dozen large sized players in organized sector and dozens
of medium and small players in unorganized sector
palm oils & fats consumed § Shortening
Products that consume palm oils & fats
§ Biscuits§ Cookies
palm oils & fats volume consumed
Shortening = 5,000 MT per annum (appx.)
Organized vs. unorganizedconsumption
Organized = 90% (4,500 MT appx)Unorganized: 10% (500 MT appx)
Hubs of the industry § Lahore§ Karachi§ Multan§ Faisalabad, etc.
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BISCUIT SECTOR (CONTD.)
Source: Secondary Sources + Market Inputs
Company Name Plant Location Brand
English Biscuit Manufactures Ltd. (EBM)
Karachi Peak Freans Brands (Sooper, Gluco, Rio, Peanut Pik, Party, Marie, Butter Puff, Saltish, Farm House, Original Lemon)
Continental Biscuits Ltd. (CBL) Sukkur Lu Brands (Bakery, Candi, Tiger, Prince, Chokstick, Wheatables, Tuc, Zeera Plus, Gala)
Ismail Industries Ltd. Hub & Karachi
Bisconni (Cocomo, Rite, Crux, Flo)Snakcity (Kurlees)
Asian Food Industries Lahore Mayfair (Smart2, Chocday, Zeera Royal, Club, Café, Energie, Break)
Innovative Biscuits Ltd./Darbarwala Industries Ltd.
Lahore Innovative, Taste Maker, Cutees
K.S. Sulemanji Esmailji & Sons Ltd. Karachi Kolson (Slanty, Friend, Crinkle, Twitch, Potato Sticks, Twinkle Cheese Ball, Snackers, Chatpata Rings, Kolson (Jam Hearts, Cream Hearts, Bravo, Katch)
Gibs Confectionery Ltd. Multan Gibs (Tea Time, Cookiez, Seimer, Slim’n Smart, Butter)
Volka Food International Multan Cookania (Tea Time, Pik a Nut, Choco Chip, Dream Cream, Cocodelite, Milkabisc, Badam Bite, Zeera Classic, Gold, Khas, Nutsy, Chocorama, etc.
Dozens of other organized and unorganized brands
Contd…
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FAST FOOD SECTOR
Source: Secondary Sources + Market Inputs
Sector HighlightsSector size § Some 400 large outlets In organized sector while hundreds of small
outlets in unorganized sector.
palm oils & fats consumed § RBD Palm Olein (CP-6 to CP-10) and soft oils (canola, sunflower and blended)
Products that consume palm oils & fats
§ Fried chicken & chicken products§ French fries§ Burger patties§ Pizza (pan lubrication), etc.
palm oils & fats volume consumed
RBD Palm Olein = 18,000 MT per annum (appx.)
Organized vs. unorganizedconsumption
Organized = 40% (7,200 MT appx)Unorganized = 60% (10,800 MT appx)
Hubs of the industry § All major cities
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CONCLUSION
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CONCLUSION
Source: MPOC Research Brief
Ø The increasing consumption of snack food, fast food andconfectionary in Pakistan is resulting in increasing usage of palmoil and this offers an opportunity for further growth
Ø Malaysia already has first mover advantage in packed productsexports and we need to capitalize on this edge in the market
Ø Sectors with immediate potentials are:
ü Salted Snacks
ü Tea Whitener
ü Fast Food
Ø MPOC is ready to assist any player who is keen on exploring thismarket further. Contact details of all current and potential buyers isalso available with us and can be shared upon request.
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THANK YOU