POSTERTHING

IS A FACEBOOK APPLICATION THT ALLOWS YOU TO TAKE TAGGED FACEBOOK PHOTOS AND TURN THEM INTO YOUR VERY OWN POSTER.

WHICH CAN THEN BE PRINTED AND SENT DIRECT TO YOUR DOOR. FOR A SMALL COST.

BRIEF: INCREASE AWARENESS AND USE OF THE APPLICATION AMONG CHOSEN TARGET MARKET OF:

UNIVERSITY STUDENTS AND YOUNG PARTY GOERS. WOMEN 18-30

STRATEGY ONE: DISPOSABLE MEMORIES

BRANDED DISPOSABLE CAMERAS AS HANDOUTS AT VARIOUS INSTITUTIONS.

*BRANDING ON EACH PHOTO

*CHOICE OF ARTWORK ON THE CAMERA

OBJECTIVES:*EXPERIENCE THE BRAND AT AN EVENT *TAKE THE BRAND HOME*DEVELOP PHOTOS WITH BRANDING ON THEM*USE EXPERIENCE PHOTOS ON FB FOR POSTERTHING POSTERS

STRATEGY ONE: DISPOSABLE MEMORIES

COSTINGS

£6.53 PER UNIT FOR 500 (£3,265)

£2.51 PER UNIT FOR 50 000 (NATIONAL)

INCLUDES

*FLASH

*12 PHOTOS

*CLEAR PACKAGING

*BRANDING ON EACH PHOTO

*CUSTON ARTWORK ON THE CAMERA

CAMPAIGN IS NOT COST EFFECTIVE

KEEP THE IDEA CHANGE THE STRATEGY

OUR TARGET STILL LIKE PHOTOS SO WHY NOT TAKE THEM FOR THEM?

STRATEGY TWO: POSTER THING AMBASSADORS

STUDENT AMBASSADORS AT PARTICIPATING INSTITUTIONS.

QuickTime™ and a decompressor

are needed to see this picture.

TAKE PHOTOS OF GROUPS OF FRIENDS DURING FRESHERS EVENTS

HAND OUT CARDS TO INFORM STUDENTS WHERE TO GET TO THE PHOTOS

AMBASSADORS ATTACH THEM TO THE APPLICATION

ALBUMS ARE DEVOTED TO EACH INSTITUTION

WATERMARK EACH PHOTO WITH POSTER THING BRANDING IN THE BOTTOM RIGHT CORNER

COSTINGS

10p/h for 4 hours

(3 hours at peak time in venue another hour to upload the photos)

£40 per night per academic institution

WE WONT BE ABLE TO MEET ALL THE INSTITUTIONS

*DUE TO COST I BELIEVE A CHOICE OF THE UNIVERSITIES WITH THE “BEST NIGHT LIFE” WOULD BE ADVISABLE

STRATEGY TWO: POSTER THING AMBASSADORS

STRATEGY ONE: DISPOSABLE MEMORIES

TEXT HERE