Poster/Text - Q5 - How did you attract/address your audience? - Media Evaluation

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How did you attract/address your audience? With the use of my survey which I created on Survey Monkey I was able to identify what my audience wanted in a new film. A question that I asked was ‘What is your favourite genre of movie?’ the results came through with Thriller and Action/Adventure at a total of 7 responses each, another however included Drama with 6 responses. This is the first key area and it allows me to say that if incorporate those genres, even slightly, into my thriller film then it will likely attract my audience to see it. Another question that I asked in my survey was ‘What makes you enjoy watching movies’ and the strongest answer was 85% of respondents agreeing that the Storyline has to be strong in order to achieve a good film, among high responses too was actors, score and atmosphere that the film creates. In order to attract my audience I must therefore tailor actors and acting toward them, which I did manage to achieve as you can see with our teenage actor (Tom Seago) but also create a good atmosphere with plenty of tension in the thriller but also an effective Soundtrack. Our audience range is 16-24 and this is helped by the fact that 73% of my respondents were within this bracket when answering my survey, therefore it gave a fairly good view into what my target audience wants and thus this showed how I was able to attract them. As mentioned before, the actor, Tom Seago (as seen to the right), is a teenage Boy, much like the popular Sci-Fi Thriller, Donnie Darko and this allowed for my target audience to see the protagonist as more relatable along with this, it was one of my questions and 85% of respondents stated they preferred male lead actors in thrillers. The score or soundtrack that we created had themes of Zombie films such as World War Z and our inspiration cam from such songs on their soundtracks and this was because they are often extremely effective at creating tension through the score and they often have a young audience appeal bracket alike our thriller therefore even the small details could potentially attract my target audience. Another area which we used to attract our audience was the use of action elements in our Thriller because as mentioned before, Action ranked joint first for my audience research with Thriller and therefore it would seem clever to incorporate elements of Action into our thriller and this can even be seen in our opening sequence where we took the idea of slow-motion from Disconnect and used it when our character kicks the door open. Overall, I feel that we have addressed our audiences fairly well from what I saw that my specific audience has commented on, including most importantly that my character and protagonist is a male of a relatable age, similar to that of Donnie Darko. The soundtrack works well to attract a wider audience that would maybe be used to zombie themed horror films and also the incorporation of action, again to capture a larger audience range, potentially expanding upon the 16-24 bracket too with these.

Transcript of Poster/Text - Q5 - How did you attract/address your audience? - Media Evaluation

Page 1: Poster/Text - Q5 - How did you attract/address your audience? - Media Evaluation

How did you attract/address your audience?With the use of my survey which I created on Survey Monkey I was able to

identify what my audience wanted in a new film. A question that I asked was

‘What is your favourite genre of movie?’ the results came through with Thriller

and Action/Adventure at a total of 7 responses each, another however

included Drama with 6 responses. This is the first key area and it allows me to

say that if incorporate those genres, even slightly, into my thriller film then it will

likely attract my audience to see it.

Another question that I asked in my survey was

‘What makes you enjoy watching movies’ and the

strongest answer was 85% of respondents

agreeing that the Storyline has to be strong in

order to achieve a good film, among high

responses too was actors, score and atmosphere

that the film creates. In order to attract my

audience I must therefore tailor actors and acting

toward them, which I did manage to achieve as

you can see with our teenage actor (Tom Seago)

but also create a good atmosphere with plenty of

tension in the thriller but also an effective Soundtrack. Our audience range is 16-24 and this is

helped by the fact that 73% of my respondents were within this bracket when answering my

survey, therefore it gave a fairly good view into what my target audience wants and thus this

showed how I was able to attract them. As mentioned before, the actor, Tom Seago (as seen to

the right), is a teenage Boy, much like the popular Sci-Fi Thriller, Donnie Darko and this

allowed for my target audience to see the protagonist as more relatable along with this, it was

one of my questions and 85% of respondents stated they preferred male lead actors in thrillers.

The score or soundtrack that we created had themes of Zombie films such as World War Z

and our inspiration cam from such songs on their soundtracks and this was because they are

often extremely effective at creating tension through the score and they often have a young

audience appeal bracket alike our thriller therefore even the small details could potentially

attract my target audience.

Another area which we used to attract our audience was the use of action elements in our

Thriller because as mentioned before, Action ranked joint first for my audience research with

Thriller and therefore it would seem clever to incorporate elements of Action into our thriller

and this can even be seen in our opening sequence where we took the idea of slow-motion

from Disconnect and used it when our character kicks the door open.

Overall, I feel that we have addressed our audiences fairly well from what I saw that my specific

audience has commented on, including most importantly that my character and protagonist is a

male of a relatable age, similar to that of Donnie Darko. The soundtrack works well to attract a wider

audience that would maybe be used to zombie themed horror films and also the incorporation of

action, again to capture a larger audience range, potentially expanding upon the 16-24 bracket too

with these.