Poster review: Another Chance (2012) Two characters are shown on the poster, this implies that

these are the protagonists of the film. A long shot of the two characters is used, this is effective as it allows the audience to see the characters costumes, body language and posture. The long shot also allows the audience to see the surroundings which will set the scene and create hints towards the narrative of the film. The use of the long shot shows a female and male character, the older male character is looking down and at the younger female character, suggesting that it could be a father and daughter relationship. The costume of the male character, the baggy trousers and hoodie connotes that he could be going to play a sport. The prop of what looks like a tennis racquet over his left shoulder supports the impression that he is athletic. The female character is wearing shorts, t-shirt and hoodie, again creating an athletic impression. Due to both characters giving off the impression that they’re athletic it implies to the audience that the narrative could be based on this. The background of the poster is a quiet road, high key lighting is used along with the sun shining on the trees, this creates a naturalistic theme this juxtaposes the genre drama as dark and dull colours are conventions of drama films. However by using bright colours it is effective as it makes the audience feel at edge as they know it shouldn’t be happy as it should include dramatic events. The fact that they’re walking along the path together could suggest that they’re going to play a sport together, implying that they have a strong father-daughter relationship.

The colours that are used in this film poster are bright, the colour green mainly stands out which is effective as it symbolises growth and life. The colour green is also associated with finance, banking, ambition and jealously. By putting the colour green and the title of the film ‘Another Chance’ together it suggest that the two characters could be having one last go at something that may change their life and could financial benefit them. Natural colours are also used on the poster, this implies that the two characters are just two ordinary people. In the background it begins to fade into white, this is effective because it makes the audience focus on the two characters. By having a plain and simple background it makes the characters the focus point.

The title of the film ‘Another Chance’ is positioned at the top of the poster, just above the two characters. By positioning it at the top it will automatically attracted the audience eyes and when they have read the title their eyes will drop to see the two characters. The colour of the font is black, this is effective because it’s plain and simple and therefore stands out and will attract the audience. The colour black symbolises power, mystery, death and the unknown, this is effective because it suggests that ‘another chance’ could increase their power. By using the colour black it also keeps the narrative to a minimum as you don’t want too much to be given away otherwise the audience won’t be intrigued to find out what happens. The title ‘Another Chance’ suggests to the audience that the two characters which are seen on the poster have the option to change their lives forever. The tagline which is positioned above the title ‘one game of chess that could change their lives forever’, implies that the narrative of the film will consists of the two characters playing a chess game, however due to genre of the film being drama, it’s clear that it won’t just be one simple game.

The background of the film poster consists of a long shot of a road in a quiet village. Cars are parked along the left side of the road facing towards the camera, this implies that the film was produced in America. Due to the bright lighting and a clean environment it suggest that it’s a friendly neighbourhood. The long shot of the road is effective because it sets the scene of the film.

At the bottom of the film poster are the credits of the film, these are positioned in the typical place of where they would be found on any poster. The credits consist of the Production Company, editor, director and writer. However, due to the production company being small they wouldn’t have be able to afford for the best writers and directors. The director and editors aren’t well-known and by including them on the poster it isn’t a very good selling point for the film. On the film poster there is no age certificate, again this isn’t a good selling point for the film as it doesn’t tell the audience if it is suitable for them.

At the bottom of the film poster the credits inform the audience of the actors in the film. Two names are included which suggests these are the two on the film poster. Both of these stars have been in other films, but not well-known or popular films. Therefore putting their names on the poster isn’t very beneficial as the majority of the audience wouldn’t have heard of them, whereas when popular star names are sued it instantly attracts the audience.

The tagline is the unique selling point of the poster, not every film poster will have one, particularly short film posters. It is effective as it is catchy and will stick in the audiences head it also hints towards the narrative. The target audience that is suggested isn’t of an older age as the narrative implied isn’t seen as violent. However due to the narrative being drama anything could happen, an unexpected twist is likely to be included which would mean that the target audience would be young adults.

The tagline ‘one game of chess that could change their lives forever’ is effective as it hints towards the audience what the narrative could be. Whether the chess game will change their lives for the better or worse isn’t revealed, this again is effective as it intrigues the audience to find out what the end result is. The colour of the font of the tagline is black which corresponds with the title suggesting that they link together, however by using the colour black it doesn’t stand out due to it being positioned in front of the green. The word ‘chess’ in the tagline, lines up with the white background and therefore the word stands out from the rest, this is effective due to it being the factor that could change their lives. The tagline also supports the drama genre as it implies that their life could be turned upside down or the opposite. Chess isn’t viewed as a very popular sport and therefore creates a mystery of how can one game of chess change a life so drastically, but this is effective as it means that the audience will be intrigued to find out what happens. Not many other factors on the film poster give much information away of what the narrative of the film could be, but again this is effective because if too much information was given way just from the film poster then the audience wouldn’t need to watch the film to find out what happens.

The genre of this short film is drama and when looking at this poster it is clear that it is a drama genre, it is shown through the tagline, picture and title. The tagline and title of the film are both the most effective features of the film as they instantly suggest to the audience what the film will consists of. The picture that is used on this film poster doesn’t correspond with the narrative that is implied from the title and tagline, this can be seen as effective as it creates a mystery which is typical convention of a drama genre film. On the other hand it can also be seen as unsuccessful as it implies that they haven’t put much thought into their poster, due to the production company being small it suggests that they’re not experienced. The target audience of this film is revealed on the film poster, they could also imply that the production company aren’t very experienced. Due to no target audience being displayed or age certificate, it isn’t selling the film very well as the audience don’t know whether the audience is meant for them.