Film Poster Target Audience

Research

Tick Box Questionnaires

• I have created a tick box questionnaire that asks participants “What design do you find more appealing/eye-catching?”. It features my newest draft and 6 potential future drafts.

• I made 6 differentiations purely on the title as this is something that I felt needed to be change in order to be more eye-catching and appealing to an audience, as the previous one was bland.

• Therefore I created the following designs:

1. 2.

3. 4.

5. 6.

Results

• The results I received back were:

5 3 1

Results

• The results I received back were:

0 10 1

The Majorities Vote

• This poster design received 50% of participants vote and is therefore the chosen re-draft.

Results

Results

Results

• The quotes show a range of answers acknowledging why they find it appealing and eye-catching. For example:– “This poster caught my eye the most because it makes

me want to watch the film.” (eye-catching and appealing)

– “It looks very professional and the finger print is interesting.” (appealing)

– “This poster is the most interesting as it makes me want to know more.” (appealing)

– “Simple but effective.” (appealing)

Results

• This evaluation/re-draft research has lead me to also find out that the audience believe that the title makes a huge difference to the representation of the film on a whole. For example:– “I believe that the title shows grain and grittiness,

which is a great representation of social realism.”– “The finger print allows an insight towards the themes

and issues of the film.”– “The scratchiness of the title represents social realism

well.”