Poster DesignCooper Hewitt Museum

How To Design a Great Poster

Using Cooper Hewitt’s Website

https://collection.cooperhewitt.org/exhibitions/68744915/

REMEMBER TO USE EPD’S

Elements of Art

• Line• Color• Shape• Form• Texture• Space• Value

Principles of Design

• Balance• Emphasis• Contrast• Movement• Pattern• Unity• Rhythm

Focus the Eye

• Designers use LINE, COLOR, CONTRAST, and placement to EMPHASIZE dominant objects.

Type as an Image

• Every letter is a visual image, yet readers rarely stop to notice the physical presence of text. Indeed, well-designed type can become invisible, playing a supporting role to content. In posters, however, typography often becomes an assertive visual element that we see as well as read.

Communicate with Scale

• Shifts in scale are signals of depth. Larger objects appear closer to the viewer and smaller ones appear farther away. Designers often exaggerate scale differences in order to amplify the illusion of depth. Designers also use shifts in scale abstractly, to create visual tension among elements, and symbolically, to suggest narrative relationships.

So, how do I design a great poster???

Why is this so memorable?

How does this make you feel?

What makes this so successful?

Simplicity is key

Do you recognize this?