POST SHOW REPORT - autoweek.kr Mr. Vo Tan Thanh – Vice President of Vietnam Chamber of Commerce...
Transcript of POST SHOW REPORT - autoweek.kr Mr. Vo Tan Thanh – Vice President of Vietnam Chamber of Commerce...
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POST SHOW REPORT
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I. GENERAL INFORMATION
Exhibition Name
Triển lãm Quốc tế lần thứ 13 về Ô tô – Xe máy – Xe đạp điện & Công nghiệp Phụ trợ The 13th International Saigon Autotech & Accessories 2017
Organizer
Asia Trade Fair & Business Promotion Holdings (ATFA)
Program
Date Time Events
25/5
08:00 - 10:00
10:00 – 11:15
11:15 – 17:30
Press conference, Press tour
Opening ceremony, VIP tour
Exhibition activities
26/5 09:00 – 17:30 Exhibition activities
Business matching event
27/5 09:00 – 17:30
Exhibition activities
Business matching event
2nd Car Audio Contest 2017 (EMMA)
28/5 09:00 – 17:30
18:00 – 24:00
Exhibition activities
End of the Show; Moving out
29/5 08:00 – 12:00 Dismantling
Scale
10,000 m2
12,000 visits
Numbers of exhibitors by industry classification: 08 car manufaturing, importing, tuning exhibitors; 25 motorbike and electrical bike exhibitors; 289 parts and other supporting industries exhibitors
Numbers of exhibitors by country: 359 booths from Switzerland, Korea, Singapore, Malaysia, Thailand, Indonesia, China, Vietnam
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Sponsors
Government authorities:
Television, press and websites:
INFOTV, Television program “Trong Thế giới xe” – HTV7, Television program “Thời sự” – HTV7, Television program “Xe Việt 24h” – Vietnam Online Television STV, Vận tải Ô tô magazine, Ô tô Việt Nam magazine, Công nghiệp Ô tô magazine, Ô tô Xe máy Việt Nam magazine, Xe và Đời sống magazine, Thời báo Kinh tế Việt Nam, Báo Đầu tư, Autonet magazine, Nghe Nhìn magazine, Xe Việt 24h magazine, Phụ Nữ Mới magazine, Shopping magazine, Cartech magazine (Korea), Autodaily.vn, Xedoisong.vn, Cafeauto.vn, otopro.com.vn, autovn.com.vn, autozoom.vn, xecongnghe.vn, dailo.vn, autovina.com, autonet.com, autopress.vn, tiepthitieudung.com, alan.vn, xe-vietnam.com, xe.vn, xevathethao.vn, banxehoi.com, autotv.vn
Ministry of Industry and Trade
Ministry of Science and Technology
Vietnam Chamber of Commerce and Industry – VCCI
Hanoi Supporting
Industries Business Association -
HANSIBA
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II. SUB-EVENTS
II.1 – Press conference
Time: 8:30 - 09:15, 25 May 2017
Venue: Main Foyer, Saigon Exhibition and Convention Center – SECC
Participants: 60 press units và 05 television stations
Number of news/ articles released: Over 100 online articles, 26 paper articles and magazines
II.2 – Opening ceremony
Time: 10:00 – 11:15, 25 May 2017
Venue: Main Foyer, Saigon Exhibition and Convention Center – SECC
Participants: 250 guests
VIPs in the ribbon cutting ceremony:
Mr. Vo Tan Thanh – Vice President of Vietnam Chamber of Commerce and Industry (VCCI)
Mr. Nguyen Quang Huy - Deputy Director of the Ministry of Industry and Trade in Southern Vietnam
Mr. Nguyen Van - Vice President of Hanoi Supporting Industries Business Asscociation
Mr. Liew Yoon Thin – General Director of Hot Engineering Sdn Bhd. – Representative of Malaysian enterprises
Mr. Tran Ngoc Ha - General Director of VEAM Corp. – Representative of sponsors
Mr. Tao Manh Chat - General Director of ATFA
II.3 – Business Matching
Time: 10:00 – 11:15, 25 May 2017
10:00 – 16:00, 26 – 27 May 2017
Venue: Room A2, Saigon Exhibition and Convention Center – SECC
Registered participants: 200
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II.4 – EMMA Vietnam Car Audio Contest 2017
Organizer: Forum Otosaigon.com & Asia Trade Fair & Business Promotion Holdings (ATFA)
Sponsors: Minh Phú Auto – main sponsor, and Long Thinh Car Audio, Pioneer Việt Nam – co-sponsors
Time and venue: 9:00 – 17:30, 27 May 2017
Format: 9 competing categories, 03 prizes/ category, based on scoring standard of EMMA assessed by EMMA international and domestic judges
III. COMMUNICATION
Phase 1: 20 Sep 2016 – 30 Oct 2016
Completed website
Sent emails to enterprises about the Exhibition
Delivered flyers at related exhibitions
Phase 2: 01 Nov 2016 – 05 Feb 2017
Advertisements on newspaper/ magazines
Full advertising page on 03 magazines: Tạp Chí Ô tô Việt Nam, Tạp Chí Nghe Nhìn, Tạp Chí Công Nghiệp Ô tô
Advertising banners on website
Banners on 05 websites: Xedoisong.vn, Autovina.com, Autopress.vn, Autodaily.vn, tiepthitieudung.com
Press release
Time: 18/11/2016 Sent to 20 press agencies, collected 20 articles
Advertisements on Zalo Newsfeed, Google AdWords, Facebook fanpage advertisements
Phase 3: 10 Feb 2017 – 30 Apr 2017
2nd Press release
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Time: 10 Apr 2017
Sent to 25 press agencies, collected 25 articles
Advertisements on newspaper/ magazines
60 advertising periods: Tạp chí Ô tô Việt Nam, Tạp chí Nghe Nhìn, Tạp chí Công Nghiệp Ô tô, Tạp chí Nghe Nhìn, Tạp chí Xe và Đời Sống, Tạp chí Ô tô xe máy, Tạp chí Autonet, Báo Đầu Tư, Thời Báo Kinh tế Việt Nam, Tạp chí Vận tải Ô tô, Tạp chí Phụ Nữ Mới, Tạp chí Shopping
Advertising banners on website
Banners on 21 websites: Autonet.com.vn, Dailo.vn, Autopress.vn, Autovina.com, Xedoisong.vn, Autodaily.vn, Cafeauto.vn, Otopro.com.vn, Tiepthitieudung.com, Autozoom.vn, Baodautu.vn, Otoxemay.vn, Songmoi.vn, Xevathethao.vn, Alan.vn, Xeviet-nam.com, Autovn.com.vn, Autotv.vn, Xecongnghe.vn, Banxehoi.vn, Trainghiemxe.vn
Phase 4: 02 – 24 May 2017
Street banners
Venue: Ho Chi Minh city industry zone
Quantity: 40 banners
Execution time: 1 week
Text message advertisements
Quantity: 100,000 messages
Frequency: 01 time/ 01 subscriber
Execution time: 19 – 25 May
Receivers: High-income earners in Ho Chi Minh city, individuals and enterprises working in automobile, motorcycle and supporting industries, ATFA’s data source
Email marketing advertisements
Quantity: over 50,000 emails
Execution time: May of 2017
Characteristic: ATFA’s data source, direct email
Flyer delivering
Quantity: 80,000 fliers
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Form: Newspaper/ magazine attached; Deliver at shopping malls, auto showroom, interior/ autopart stores
Phase 5: From 25/05/2017
Press release
Sent to 60 press units và 05 television stations
News/ Articles collected: over 80 online articles, 26 paper articles
Television to broadcast news: HTV9, INFO TV, HTV7, STV, HTV1
Television wording
Word ads on 2 television channels: INFO TV, HTV7
Advertising
04 advertising periods to say thanks on 04 magazines: Tạp chí Autonet, Tạp chí Nghe Nhìn, Tạp chí Công nghiệp Ô tô, Tạp chí Vận tải Ô tô
IV. SURVEY
Visitors
130 (11.9%)
269(24.6%)
330 (30.1%)
151(13.8%)
220(20.1%)
< 10 million
From 10 to 15 million
From 15 to 20 million
From 20 to 30 million
More than 30 million
Average Monthly Income 1095 responses
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349 (31%)
312 (27.0%)
441 (39.2%)
466 (41.1%)
104 (9.2%)
Buying products
Seeking partners
Understand products
Market research
For job, studying, researchpurposes
Visiting Purpose 1126 responses
568 (48%)
245(20.7%)
262 (22.1%)
(49.7%)
291 (24.6%)
326(27.5%)
Motorcycle
E-bike
E-automobile
Parts & Accessories
New products & Technology
Cars/ Trucks
Interested product 1184 responses
542(48.6%)
236(21.1%)
178(15.9%)
344(30.8%)
480(43%)
160(14.3%)
290(26%)
117(10.5%)
243(21.8%)
2(0.2%)
Vietnam
Malaysia
Switzerland
China
Thailand
Singapore
Korea
Indonesia
Taiwan
Other
Interested Country 1116 responses
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Exhibitors
565(54.1%)
74(5%)
231(16%)
139(9%)
106(9%)
135(8%)
130(8%)
55(3%)
76(5%)
90(6%)
7(0%)
Online ads
Leaflets
Friends & relatives
PRs on media
Ads on newspapers & magazines
Invitation from organizer
Social Network
Road banner
TV ads
SMS/ Email
Other
Source of Information 1044 responses
37.3%
50.4%
5.0% 7.3%
General evaluation 1044 responses
Very good
Good
Should be improved
No comment
68.3%
46.8%
7.3%
Manufacturing
Trading
Service
Field
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65.9%
65.9%
51.2%
7.3%
39%
12.2%
Launching new products
Attracting new customers
Developing distribution network
Promotion
Developing client relationship
Collecting visitors opinion on product
Purpose of Exhibition
17.1%
26.8%
14.6%
24.4%
9.8%
2.4%
Very good
Good
Average
Attracting visitors
Few visitors
Unknown
Exhibition Effectiveness
19.3%
58.5%
10.0%
12.2%
Assessing Organizer's service
Very good
Good
Should be improved
No comment
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PART V. GALLERY
1. Press Clipping
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2. Exhibition
Overview of Saigon Autotech 2017
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Press conference, Opening ceremony & VIP Tour
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Some products displayed at the Exhibition
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Some booths at Saigon Autotech 2017
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EMMA Vietnam Car Audio Contest 2017
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Thank You and See You at