POST SHOW REPORT 21-23 March 2017...hypermarkets. Florists and owners of florists shops, traders,...

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POST SHOW REPORT 21-23 March 2017

11TH INTERNATIONAL EXHIBITION FOR FLOWER BUSINESS, HORTICULTURE, NURSERIES, LANDSCAPE DESIGN AND FLORISTRY IN UKRAINE

PATRONAGE: ORGANISERS:

www.flowerexpo-ukraine.com

POST SHOW REPORT FLOWER EXPO UKRAINE 2017



FLOWER EXPO UKRAINE 2017 WELCOMED 7.234 VISITORS11TH INTERNATIONAL EXHIBITION FOR FLOWER BUSINESS, HORTICULTURE, NURSERIES, LANDSCAPE DESIGN AND FLORISTRY IN UKRAINE

City of Dreams Ltd. (Ukraine)App.3, 13 Gmyri Street02140 Kiev, UkraineTel.: +380 44 577 04 25 Fax: +380 44 577 04 26 E-mail: [email protected] URL: www.cityofdreams.com.ua

Nova Exhibitions B.V.P.O. Box 257, 3740 AG BaarnThe NetherlandsTel: +31 85 401 73 97E-mail: [email protected]: www.nova-exhibitions.comChamber of commerce: 60938889

________________________________________________

________________________________________________

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Flower Council of Ukraine Ukrainian League of Industrialists and Entrepreneurs

The Netherlands Embassy in Kiev

PATRONAGE: SUPPORTED BY:

ORGANISERS:

MEDIA PARTNERS:INFORMATIONAL

MEDIA PARTNERS:

MEDIA PARTNERS:

Висловлюємо щиру подяку нашим спонсорам за вагомий внесок і підтримку We would like to thank our sponsors for their generous support and commitment

http://www.flowerexpo-ukraine.com/en

https://twitter.com/FlowerExpoUA

https://www.instagram.com/flowerexpoukraine/

https://www.facebook.com/flowerexpoukraine/

https://www.linkedin.com/company/10075381?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A10075381%2Cidx%3A1-1-1%2CtarId%3A1449848947945%2Ctas%3Aflower%20expo%20ukraine



FLOWER EXPO UKRAINE 2017 WELCOMED 7.234 VISITORS

Flower Expo Ukraine 2017 took place from 21-23 March in the International Exhibition Centre (IEC) in Kiev.

During the three days of the exhibition 7.234 visitors made their way to the exhibition to source new products, make new contacts, obtain market information or visit one of the numerous floral demonstrations.

Some 95 companies from 9 countries worldwide have chosen Flower Expo Ukraine as platform to launch or strengthen their business in Ukraine.

The show kicked off with Jamala, the Ukrainian winner of the 2016 edition of the Eurovision Song Contest, baptizing the new Stokolex “Jamala Tulip”. It was a good promotion for the show as it attracted a large audience and created a positive start of the exhibition.

During the exhibition a full demo program was organised by the company FlowerFame from The Netherlands with leading floral designers like Peter van der Sluis and Ton van Jaarsveld. Furthermore floral demonstrations by the Ukrainian Association of Florists and Ascania Flora were being organised during the exhibition.

The feedback from the exhibitors as well as the atmosphere during the exhibition was characterized as very positive and optimistic. Exhibitors see that the Ukrainian flower market is making its way up and consumption is increasing again.

The Ukrainian economy is forecasted to grow with some 2.5% this year and based on the feedback of the exhibitors and visitors the organisers expect a further growth of the exhibition next year.

The free trade agreement between the EU and Ukraine that was implemented on January 1st, 2016 and the reforms that the government is taking are surely contributing to these positive figures.

Flower Expo Ukraine is being organised under the patronage of the Flower Council of Ukraine and each year, the exhibition brings together industry professionals from the horticultural sector from around Ukraine and other CIS Countries.

For more information about the exhibition please visit www.flowerexpo-ukraine.com



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________________________________________________

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Ukrainian League of Industrialists and Entrepreneurs

The Netherlands Embassy in Kiev

ORGANISERS:

MEDIA PARTNERS:






SUMMARY INFORMATION:

Flower Expo Ukraine 2017: 11th International Exhibition for Flower

Business, Horticulture, Nurseries, Landscape design and Floristry in Ukraine.

Date: 21-23 March 2017.

Venue: International Exhibition Centre (IEC),

Kiev, Ukraine.

Exhibitors Profile: Producers, growers, importers/exporters,

traders, wholesalers, distributors and manufacturers.

Key Product area’s:- Flower Business;- Floristry;- Horticulture and Technology;- Interior & Flowers;- Landscape design and nurseries;

Visitors Profile: Wholesalers. Professional growers of

flowers, plants, fruits and vegetables. Owners and management of garden centres and hypermarkets. Florists and owners of florists shops, traders, importers and exporters of flowers, plants and vegetables.

STATISTICS:

• EXHIBITOR SURVEY RESULTS •




7234 VISITORS1 Day - 2345 visitors2 Day - 3156 visitors3 Day - 1733 visitors

Colombia, Ecuador, France, Germany, Israel, Kenya,

The Netherlands, Ukraine, USA.

Producers, growers, importers/exporters, traders, wholesalers, distributors

and manufacturers.

Flower Expo Ukraine 2017 took place from 21 to 23 March in the International Exhibition Centre (IEC) in Kiev, Ukraine.

COUNTRIES

EXHIBITORS

sqm.

9

95

2750

• ABOUT THE EXHIBITION •

HOW HAS FLOWER EXPO UKRAINE 2017 BEEN FOR MEETING YOUR OVERALL SALES & MARKETING OBJECTIVES?

http://www.flowerexpo-ukraine.com/en/






SUMMARY INFORMATION:

STATISTICS:

• EXHIBITOR SURVEY RESULTS •

MAIN REASONS FOR EXHIBITING:

COMPANY ACTIVITY IN THE UKRAINIAN MARKET:


www.flowerexpo-ukraine.com www.flowerexpo-ukraine.com

ESTABLISH NEW BUSINESS

CONTACTS

SELL PRODUCT AND/OR SERVICES

OBTAIN MARKET INFORMATION

MONITOR COMPETITIVE ACTIVITY

ESTABLISH A PRESENCE IN THIS DEVELO- PING MARKET

OTHER

1st time

1-4 years5+ y

ears 2017

5%

37%

16%

8%

1%

15%

23%

64% 31%


HOW HAS FLOWER EXPO UKRAINE 2017 BEEN FOR MEETING YOUR OVERALL SALES & MARKETING OBJECTIVES?

Quite successful: 17%

Successful to very successful: 83%








HOW SUCCESSFUL HAS FLOWER EXPO UKRAINE 2017 BEEN FOR ESTABLISHING NEW BUSINESS CONTACTS?

HOW WOULD YOU RATE THE AMOUNT OF VISITORS AT FLOWER EXPO UKRAINE 2017?

HOW WOULD YOU RATE THE QUALITY OF VISITORS AT FLOWER EXPO UKRAINE 2017?


• ORGANISATION •




Quite successful: 13%

Quite good: 15%

Quite good: 37%

Good to very good: 85%


Successful to very successful: 87%








HOW SUCCESSFUL HAS FLOWER EXPO UKRAINE 2017 BEEN FOR ESTABLISHING NEW BUSINESS CONTACTS?

HOW WOULD YOU RATE THE AMOUNT OF VISITORS AT FLOWER EXPO UKRAINE 2017?

HOW WOULD YOU RATE THE QUALITY OF VISITORS AT FLOWER EXPO UKRAINE 2017?



HAS FLOWER EXPO UKRAINE 2017 MET YOUR EXPECTATIONS?

HOW WOULD YOU RATE THE ORGANISATION OF THIS EXHIBITION?

WHAT IS YOUR OPINION ABOUT THE STAND THAT WAS BUILD FOR YOU?



Quite good: 41%

Quite good: 29%



Quite good: 37%

No: 1%

Yes: 99%







• THE FUTURE •


WHAT DO YOU THINK ABOUT THE LOCATION OF THE INTERNATIONAL EXHIBITION CENTRE (IEC)?

DOES YOUR COMPANY INTEND TOPARTICIPATE AT FLOWER EXPO UKRAINE 2018?

IN WHAT OTHER REGIONS WOULD YOUR COMPANY BE INTERESTED TO HAVE A «FLOWER EXPO» EXHIBITION?

UNITED KINGDOMPOLAND

OTHER13%

CIS

30%UZBEKISTANMOSCOW

57%

RUSSIA

• EXHIBITORS FEEDBACK •




Location is good: 100%

Still considering: 47%

Definitely: 53%







• THE FUTURE •


WHAT DO YOU THINK ABOUT THE LOCATION OF THE INTERNATIONAL EXHIBITION CENTRE (IEC)?

DOES YOUR COMPANY INTEND TOPARTICIPATE AT FLOWER EXPO UKRAINE 2018?

IN WHAT OTHER REGIONS WOULD YOUR COMPANY BE INTERESTED TO HAVE A «FLOWER EXPO» EXHIBITION?

• EXHIBITORS FEEDBACK • THE MOST POSITIVE ASPECT OF EXHIBITING AT FLOWER EXPO UKRAINE 2017 -

EXHIBITORS ANSWERS INCLUDE THE FOLLOWING:



“We took part at the exhibition at first time. We liked everything! The organization

of high-level, visitors are active and positive.

Business contacts established. Configured for active cooperation.”

Mashero Eugene, Director, Lux Flower

“Flower Expo Ukraine is the platform to meet existing and new customers. The

most positive aspect of exhibiting

for us was visitors.”

Martin Buter, Director, Amsonia B.V.

“The overallvibe was very well, for us the exhibition was verybusy, we had a lot of

visitors and met lots of florists.”

Lejla Begovic, Marketing Manager, Deliflor Chrysanten B.V.

“Ukrainians love and buy chrysanthemums, interest for chrysanthemum

varieties of Dekker.”

Warja Abrosimova, Marketing Manager,

Dekker Chrysanten B.V.

Still considering: 47%









“The most positive aspect for us was the acquaintance with specialists, the latest

technologies and methods of growing plants and modern design trends.”

“High number of florists at first day.”

“Organisation & hospitality was great.”

“Good organisation & platform for flower promotion.”

“Good professional exhibition to meet with clients, so perfect B2B exhibition.”

“Possitive “springvibe” during the show, meeting with new clients.”

“We liked the positive and optimistic, motivated attitude of clients.”

“Potential customers keep interest in our products.”

“Positive info from visitors about situation in Ukraine.”

“Positive emotions from beauty, demonstrations of bouquets

for children.”

Voznyuk Larisa, Senior Engineer, Botanical Gardens by acad. O.V. Fomin

Rick Minck, Category Manager, Dümmen Orange Ton van Jaarsveld, Floral Designer

Peter van der Sluis, Floral Designer, Blooming by Peter van der Spuis

Stein Schouten, Area Manager, Florist Holland

Tamara Elstgeest, Manager, Beekenkamp Plants B.V.

Willem Boon, Director, Boon Export B.V. Alexander Brjuhins, representative, Rosen Tantau

Oleg Kovalenko, Sales Manager, LLC “Сeres Ukraine”

Lazebnyk Tatiana, deputy editor, the magazine “Dim. Sad. Gorod”.

SOME QUOTES FROM OUR EXHIBITORS WHAT THEY

PARTICULARLY LIKED ABOUT FLOWER EXPO UKRAINE 2017:






• SHOW PICTURES •



“Potential customers keep interest in our products.”

Ton van Jaarsveld, Floral Designer

Peter van der Sluis, Floral Designer, Blooming by Peter van der Spuis

Stein Schouten, Area Manager, Florist Holland

Alexander Brjuhins, representative, Rosen Tantau

Oleg Kovalenko, Sales Manager, LLC “Сeres Ukraine”

PARTICULARLY LIKED ABOUT FLOWER EXPO UKRAINE 2017:










21-23 March 2017






City of Dreams Ltd. (Ukraine)App.3, 13 Gmyri Street02140 Kiev, UkraineTel.: +380 44 577 04 25 Fax: +380 44 577 04 26 E-mail: [email protected] URL: www.cityofdreams.com.ua

Nova Exhibitions B.V.P.O. Box 257, 3740 AG BaarnThe NetherlandsTel: +31 85 401 73 97E-mail: [email protected]: www.nova-exhibitions.comChamber of commerce: 60938889

Flower Council of Ukraine

PATRONAGE:

ORGANISERS:




21-23 March 2017








POST SHOW REPORT 21-23 March 2017...hypermarkets. Florists and owners of florists shops, traders,...

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