Post Show Report25 – 27 October 2017

SPONSORS & PARTNERS

Education Sponsor

Adventure Sponsor Official Bank Lanyard SponsorPartner Academic Partners

Organised by

KEY HIGHLIGHTS

SHOW OPENING

The 11th edition of NAJAH Abu Dhabi was opened by H. E. Sheikh Nahyan

bin Mubarak Al Nahyan with the US Ambassador to the UAE, Barbara Leaf

• 11th edition

• 165 exhibitors

• 16,993 unique visitors

• 13,399 students

• 20 countries represented

• 29 speaking slots including sessions from the Ministry of Education

EXHIBITOR FEEDBACK

0 10 20 30 40 50 60

Somewhat important

Fairly important

Very important

How important is NAJAH for your business?

How likely are you to exhibit at NAJAH 2018?

Might / unsure Probably will Definitely will Already booked onsite

“MBRU is satisfied with the overall experience at

NAJAH. The number of visitors to our stand has

exceeded our expectations” - MBRU

“NAJAH is the biggest education fair in the

UAE and it is crucial to take part every

year” – New York University Abu Dhabi

“NAJAH exhibition is a well organised

forum where we increase our visibility in the

UAE” – University of Balamand

“NAJAH exhibition has been our go to

place for meeting thousands of students

under one roof” – Al Khawarizmi Intl

College

“NAJAH is very good, a well organised

exhibition, especially for brand awareness

and generating leads” – University of

Worcester

*Exhibitor feedback & testimonials collected by third party independent surveyors at Explori

0 10 20 30 40 50 60

Very satisfied

Fairly satisfied

Somewhat satisfied

Overall how satisfied were you with NAJAH 2017?

VISITOR PROFILE

Interests

Undergraduate

Postgraduate -

Training - 6%

Careers - 6%

Other - 3%

- 80%

5%•••

•

•

• School Student - 81 %

University Student - 4%

Graduate looking for further education - 2%

Parent - 5%

Job Seeker - 4%

Seeking training - 3%

Other - 1%

••

••••

How would you describe yourself

WEBSITE Web Traffic Report

Web Traffic Overview

Demographic - Age

WEBSITE Web Traffic Report

Visitor Acquisition Overview Devices Overview

Location

NAJAH CONNECT 365 DAY PLATFORM

TOTAL LEADS BY VISITOR

TOTAL LEADS BY INTEREST

Page views: 27,154 Visitors: 3,951

Avg. Session Duration: 04.12 Avg. Page Views per Visit: 4.87

Launched Sep 2017

NEWSLETTERS / BLOG Launched May 2017

SCHOOLS MARKETING

Intensive marketing campaign to schools in Abu Dhabi, Al Ain, Dubai, Sharjah and other emirates including the following:

• Partnership with the Department of Education and Knowledge who promoted the event by sending invitation letters to all schools

• Dedicated email campaign to principals and teachers of all schools

• Direct mail of invitation letters, visit forms and promotional posters/leaflets to all schools across the UAE

• Dedicated telesales campaign running for 6 weeks prior to the show to encourage awareness and pre-registration of students

Tele-marketing campaign results:

1,849SCHOOLS

CALLED

183SCHOOLS

13,282STUDENTS

REGISTERED563TEACHERS

REGISTERED

REGISTERED

OUTDOOR & RADIO ADVERTISING

2 WEEK CAMPAIGN IN 10 LOCATIONS ACROSS ABU DHABI INCLUDING:

Yas Island – Marina Mall – Mohamed Bin Zayed City – Al Khaleej Road

90 AD SPOTS ON

DIGITAL MARKETING

Display Ads

1,258,000 impressions

49,251 impressions

4.38% click through rate

44,895 impressions

7.68% click through rate

ENGLISH ARABIC

Search Ads

SOCIAL MEDIA

Facebook, Instagram & Twitter

2,388,549 impressions

200 posts (600 across all 3 platforms)

75 exhibitor posts (225 across all 3 platforms)

BEFORE THE EVENT

VISITOR PROMOTION EMAILS• Sent to NAJAH’s

database of over 70,000 contacts

SMS / MEDIA PARTNERS

Sent to NAJAH’s database of over50,000 contacts

Web listings, emails and social media

Posts from partners:

SMS Media Partner Coverage

PR

Featured in:

• Gulf News

• The National

• Al Khaleej

• Al Bayan

• Al Watan

• Yahoo Maktoob News

• Zawya

• Education Now!

• Edarabia

• AME Info

• Capital Business Magazine

• Executive Business Magazine

• Study4UAE

• 24.ae

• Big News Network

Get involved

Contact our team to discuss the packages available for NAJAH Abu Dhabi 2018

Sales and sponsorshipKarim Bawani

T: +971 4 407 2425E: karim.bawani@informa.com