Thank you to our partner

www.DestinationsShow.com

Show sponsors

Post Show Report 2018

45

72,994

80,213

30,12050,093

670

478,321

£500,602,592

The UK’s biggest consumer travel exhibition brand in numbers…

Top five areas of the world they intend to travel to:

Average spend on holidays annually per person:

Asia Pacific

North America

Africa & Indian Ocean

Europe

Cruise

City

Culture

61Top five types of holiday visitors are interested in:

Average Age:

£6,136

Destinations Show, Manchester

Relaxation/ Beach

Central & South America

Nature/Mountain

Get to know our visitors

Top five areas of the world they intend to travel to:

Average spend on holidays annually per person:

Asia PacificCentral & South America

North America

Africa & Indian Ocean

Europe

Rail

Safari/Wildlife

Nature/Mountain

Culture60Top five types of holiday visitors are interested in:

Average Age:

£6,304

Destinations Show, London

City

The Destinations Shows attract over 80,000 passionate, active and affluent travellers to discover the very best in new holiday experiences and the latest travel hotspots. Our visitors take on average 6 trips each year, encompassing both short and long haul destinations, and are without doubt the most discerning travellers in the UK. As a result, they spend over £500,000,000 on holidays annually.

Their frequent getaways also position them as travel experts to their friends and family. The Destinations Show visitor survey, completed by over 4,000 travellers, showcased just how important they are as opinion-makers within their social circles.

The Value of Influence

of Destinations Show visitors are asked for travel advice by friends and family when planning where to go on their next holiday

Exhibiting at the Destinations Show puts you at the forefront of our visitors minds as they plan and book their journeys for the year ahead. Our research also highlights the trust our visitors place in meeting brands face-to-face.

72%

Direct holiday spend by

Destinations Show visitors

£500,602,592

Indirect holiday spend influenced by Destinations

Show visitors

£1,421,705,696

Total direct and indirect travel spend

£1,922,308,288

of Destinations Show visitors would recommend the brands they met at the show to friends and family

90%

of visitors are more likely to buy from the travel brands they met at the show as a result of meeting them face-to-face

81%

Manchester Evening NewsDaily Express

OFFICIAL MEDIA PARTNER

Companies exhibiting at Destinations: The Holiday & Travel Show benefited from an extensive marketing campaign, which was extended and enhanced to cover even more media channels than ever before.

Show Advertising, Promotion and PR

BROADCASTBBC Radio ManchesterLBCTalk RadioThe WirelessShare RadioTalk RadioSky NewsBBC Wales

PRINT/NATIONALSPUBLICATIONThe Daily MailLonely Planet Traveller

Sunday Times Travel magazineDaily ExpressSunday ExpressThe IndependentThe PeopleWanderlustWaitrose WeekendManchester Evening NewsFood & TravelSonglinesMayfair LifeTNTNational Geographic TravellerMetro

ONLINEExpress.co.ukWanderlustVisit LondonNudgeThe Silver TravellerSolaris TravellerTravel DailyJust About TravelThe BooksellerMSNAll in London

The Daily Mail

Editorial Value

£513,791PR Reach

24,877,122

Destinations: The Holiday & Travel Show commissions a survey to both exhibitors and visitors after each event. Here’s a snapshot of the results…

Post-show analysis

EXHIBITOR SURVEY RESULTS (BASED ON 63 RESPONSES)

VISITOR SURVEY RESULTS (BASED ON 4,145 RESPONSES)

99% of respondents rated the show as excellent/good

96% of respondents stated they achieved their objectives

96% of respondents rated the quality of visitors as excellent/good

84% of exhibitors generated sales as a direct result of exhibiting at Destinations

95% of exhibitors have already rebooked or plan to book for Destinations Shows 2019

91% of visitors rated the shows as excellent/good

35% of visitors attended for the first time in 2018

78% of visitors plan to book a holiday as a direct result of attending the shows

90% of visitors definitely will or are very likely to attend the next Destinations Shows

92% of visitors do not attend any other holiday & travel shows

I’ve been amazed how busy it’s been. We have received lots of genuine interest from people

who are planning long trips for two to three weeks. The organisers have also been really good - very supportive and efficient with the set up. I can’t think of anything that would improve the show.”

Tim Blostone, Tourism Nova Scotia

Exhibitor Testimonials

The show has been really good - great

footfall on the stand - we are very happy with how the show has performed for us.” Heather Lloyd, Viking Cruises

We are very happy with the show and we have received many positive enquiries as

well as numerous bookings. We have been coming here for nine years and we will definitely come back.”Jorunn Jonsdottir, All Iceland

This show is amazing! We have had so much business

and we are seriously considering doubling our stand size next year as we could barely keep up with all the people wanting to book with us!” Jessica Laing, Flight Centre

It’s been a great show for us. We will definitely come back next year.”

Ellie Sandys, Titan Travel

One of the key events for us at the start of the year. Absolutely brilliant!”

Nalin Perera, Sri Lanka Tourism

It’s been really busy - we had people waiting to speak to agents as soon as

the doors opened until the lights went off at the end of the day! Destinations is a really successful show for us.”

Adam Waldock, Trailfinders

We had the busiest Friday we have ever

had at the show and have taken lots of bookings with wildlife and polar bears being the most popular. There is really no point doing any other show!” Paul Goldstein, Exodus

This has been our best show ever - the quality of

the bookings has been very high and I have to say this is our perfect demographic.”

Ellen Walker, Travel Editions

Adventure Travel

UK & Ireland

Cruise

Africa & North Africa

The Americas & The Caribbean

Middle East

Europe

Asia Pacific & Indian Ocean

Travel Accessories & World Food

Responsible Travel

Street FoodStanfords Travel Writers Festival

Main Entrance

Meet the Experts Theatre

Meet the Experts Theatre

Key:

Adventure Travel

Cruise

Africa & North Africa

The Americas & The Caribbean

Asia Pacific & Indian Ocean

Europe

Travel Accessories & World Food

Main Entrance

Meet the Experts Theatre

Key:

Food & Travel Stage

Entrance to The Caravan & Motorhome Show

www.DestinationsShow.com

Whether you're a tourist board, airline, operator or hotelier, Destinations is the most cost-effective way to create real response from your target market. It is the ideal

opportunity to meet customers, sell travel products and build your brand.

Guarantee prime stand positions

Get inclusion in the monthly offers e-newsletter sent to 67,000 travellers

Get maximum coverage from our PR & marketing campaign

Give your brand an opportunity to influence the buying decisions of an audience who will spend over £500 million on travel in the next 12 months

BOOK EARLY TO:

Rob DebenhamShow ManagerEmail: rob.debenham@clarionevents.comTel: +44 (0) 20 7384 8129

Nick PrattSales Managernick.pratt@clarionevents.comTel: +44 (0) 20 7384 8127