post report EAB ingles

POST SHOW REPORT

24 TO 27 OF MAY 2012DCTA - DEPARTAMENTO DE CIÊNCIA E TECNOLOGIA AEROESPACIAL

W W W . E X P O A E R O B R A S I L . C O M . B R

SÃO JOSÉ DOS CAMPOS AIR SHOW

| Patrocínio Sponsor

| OrganizaçãoProduction

| Apoio Show Aéreo Air Show Support

www.exponor.com.br | www.expoaerobrasil.com.br

Expo Aero Brasil is the country’s major event in the aerospace sector. Held at the Department of Aerospace Science and Technology (DCTA) in São Jose dos Campos (SP), the show was the stage for the presentation of important companies in the aviation world, professionals from the production chain, suppliers, aircraft buyers, students and aircraft lovers.

POST SHOW REPORT


In the four days of the 15th edition of Expo Aero Brazil - EAB 2012, in São José dos Campos (SP), the volume of contacts and business

generated during the fair surprised the exhibitors very positively.

GENERAL NUMBERS

THE EVENT


GENDER

VISITOR’S PROFILE*

AGE GROUP

More than 45

35 to 45 years

25 to 35 years

18 to 23 years

61 % 15%

38%

São Paulo - 51%

COMPARISON BY REGION

MOST REPRESENTED CITIES

Rio de Janeiro - 12%

Minas Gerais - 15%

Goiás - 6%

Paraná - 4 %

Rio Grande do sul - 3%

Others - 9%

30%

17%39 %

NATIONAL VISITATION

Businessmen, executives, pilots and aircraft owners

* Estimated attendance 15,617 people - Days 24, 25 and 26 of May 2012.This does not include paying visitors / general public - 27 of May 2012.

Entrepreneurs, executives, professionals, farmers and industrials

Air Force and Navy Members, Army, Government and Police Forces

Sports aviation and students

42%

21%

18%

16%

78%Southeast Region

2%Northeast Region

4% North Region

8%Central West Region

8%South Region


The Golden Wings Award 2012 was handed at the opening of EAB 2012 in the recognition of the people who provide important services to the aviation industry.

• In the first edition of the Award, were honoured and were present:• • Wagner Bittencourt, Minister of the Department of Civil Aviation• • Engineer Ozires Silva• • Marcelo Pacheco dos Guarany, president of the National Civil Aviation Agency (ANAC)• • Gustavo do Valle, president of the Brazilian Airport Infrastructure Company (Infraero)• • Francelino da Silva Paes, executive manager of Aviation Products Aviation BR• • José Mello Correa, Secretary for Economic Development and Science and Technology of São José dos Campos• • Lieutenant Air Brigadier Juniti Saito, Air Force Commander (COMAER)

Wagner Bittencourt , Chief Minister’s Secretariat of Civil Aviation in Brazil

2012 GOLDEN WINGS TROPHY

José de Mello Corrêa – Secretary for Economic Development and Science and Technology of São José dos Campos, Paulo Nunes de Almeida – President of Exponor Portugal, Amanda Stainer - Director of Farnborough International, Cmte. Decio Corrêa - President of Expo Aero Brasil, Philippa Ewart - Marketing e Communication Manager of Farnborough International, Domingos Meirelles - Diretor Geral da ExpoAir.

Domingos MeirellesGeneral Manager of ExpoAir

Amanda Stainer Director of Farnborough International

Cmte. Decio Corrêa, President of Expo Aero Brasil

In order to strengthen the event and thus heat up the Brazilian aerospace sector, ExpoAir established a partnership with Farnborough International Ltd., organizer of the Farnborough Airshow, one of the most important fairs to the aerospace industry in the world. This partnership will put Expo Aero Brasil in the world scenery of aeronautical trade fairs, creating greater visibility and attracting qualified companies and public that leverage and generate the businesses in the sector.

INTERNATIONAL PARTNERSHIP



OZIRES SILVA AUDITORIUM

The Auditorium Ozires Silva was created with the goal of developing actions to disseminate, contribute to the democratization of access to information, produce and create content, technical cooperation, among others.In the 2nd Brazilian Congress of Aeronautical Training, Expo Aero Brasil had the participation of important names from the Brazilian aerospace industry:

• Adalberto Bogsan – Technical Vice-President of Gol Linhas Aéreas Inteligentes• Ivan Carvalho - Flight Operations Director of Azul Linhas Aéreas Brasileiras• Nelson Rodrigues Pinto Neto - Advisor to the Secretary of Civil Air Navigation (SAC)• Edson Luiz Gaspar - Coordinator of the Civil Aviation Degree at Anhembi Morumbi University

1.600+ than

PARTICIPANTS


It is undeniable that Expo Aero Brasil awakens the interest of the media. An example of what are the more than R$ 9.2 mi in spontaneous media generated in the last edition.

The communication and dissemination campaign of Expo Aero Brasil is extremely important for the exhibitors and organizers of the event. Over R$ 2 mi were invested in advertising.

COMMUNICATION, ADVERTISING AND MIDIA

WEB COMMUNICATION

OFFICIAL WEBSITE – LAST 3 MONTHS VISITATION60.000

FANPAGE - FACEBOOK 6.000

COUNTRIES THAT MOST ACCESSWWW.EXPOAEROBRASIL.COM.BR

+ than


PERIODICITY: ANNUAL (12 MONTHS)• • 6 FIRST MONTHS (2X/3X WEEK)• • 7TH TO 10TH MONTH (3X/4X WEEK)• • 45 DAYS (DAILY)

CONTACTS (EAB MAILING: NATIONAL AND INTERNATIONAL AEROSPACE SECTOR)

100.000

OTHER RELEVANT NUMBERS

BADGES DELIVERED25.000

QUANTITY DELIVERED10.000

QUANTITY DELIVERED3.500

E-NEWS Catalogue EAB Magazine

BADGESPoster

AdvertisingCommunication

SENT EDITIONS

150

IN MAJOR SECTOR MAGAZINES

8Months

POSTERS SENT TO:• AVIATION TRAINING ORGANIZATION• MAINTENANCE CENTRES AND SHOPS• COMPANIES, ASSOCIATIONS AND

GOVERNMENTAL AND MILITARY AGENCIES

2.500

+ than

+ than


ENVIRONMENTAL RESPONSIBILITY

R DC É ITOSA

ONO

C RB

Atividades que geram carbono e querem neutralizar as emissões. As empresas através da Neutralize

Carbono Investem em Projetos de redução de emissões que geram os créditos de carbono.

Projetos de Redução de Emissões incluem: - Substituição de matriz energética- Energias Renováeis- Captura e queima de Metano (aterros)

A Neutralize Carbono destina uma quantidade equivalente de créditos de carbono para neutralizar a atividade da empresa.

Um Crédito de Carbono = Uma tonelada de Gás de Efeito Estufa não Emitida ou Capturada da Atmosfera

A neutralização com créditos de carbono é feita através do incentivo a projetos ambientais certificados que capturam ou deixam de emitir gases de efeito estufa na atmosfera.

+CO2

-CO2

CO2

EAB 2012 IS COMMITED TO ENVIRONMENTAL RESPONSIBILITY THROUGH NEUTRALIZATION OF CARBON, WITH CARBON CREDITS, IN PARTNERSHIP WITH THE COMPANY NEUTRALIZE CARBONO.


Secretaria de DesenvolvimentoEconômico e da Ciência e Tecnologia

Sponsor

Oficial Air Show Support

Support

EAB THANKS ITS SPONSORS AND SUPPORTERS

Official Push-back

OO

Mídia

Production

Official Logistic Operator

Patners

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