POST PIN AND TWEET HOW AND WHEN TO USE TECHNOLOGY … · Increased website traffic, SEO 41 ......
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POST PIN AND TWEET : HOW POST PIN AND TWEET : HOW POST , PIN AND TWEET : HOW AND WHEN TO USE POST , PIN AND TWEET : HOW AND WHEN TO USE TECHNOLOGY & SOCIAL MEDIA TECHNOLOGY & SOCIAL MEDIA FRAN SIMON, M.ED. ENGAGEMENT STRATEGIES, LLC. FRAN SIMON, M.ED. ENGAGEMENT STRATEGIES, LLC. #NBCDIConf
Transcript of POST PIN AND TWEET HOW AND WHEN TO USE TECHNOLOGY … · Increased website traffic, SEO 41 ......
POST PIN AND TWEET: HOWPOST PIN AND TWEET: HOWPOST, PIN AND TWEET: HOWAND WHEN TO USEPOST, PIN AND TWEET: HOWAND WHEN TO USETECHNOLOGY & SOCIAL MEDIATECHNOLOGY & SOCIAL MEDIA
FRAN SIMON, M.ED.ENGAGEMENT STRATEGIES, LLC.
FRAN SIMON, M.ED.ENGAGEMENT STRATEGIES, LLC.
#NBCDIConf
#NBCDIConf#NBCDIConf
Social MediaSocial MediaSocial MediaSocial Media
Social Networking
Social =
Networking =Networking =
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Social Media=
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It’s social. We’re doing business! Why do we need social media?
© Fran Simon Copyright, 2012 33
Social Media Myths from the resisters!
It’s just for kidsIt’s just for kids.
It is one more thing to do.
We can’t keep it up. Privacy! Yikes!
Social Media Myths from the happy camp!
It’s easy!
It’s FREE!
Build it and they will come.
It’s INSTANT!
College kids are gr8 at it!
35 It will increase MEMBERSHIP!
Social Media Realities
It is pervasive It is high‐impact
It is pervasive
It’s just 21st century communication
Conventional Wisdom
Parent Engagement EvolutionConventional Wisdom
• Tell audiences• Inform audiences• Educate audiences
EVV
OLU
Social Wisdom
UT
ION
• Invite target audiences to engage• Give them reasons to say good things
N
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Professional Social Media :is art and science that takes:
• Openness
is art and science that takes:
Openness
• Planning
• Persistence
• Policies
• Training
&Loss of “control” Defensive: Claim your territory
Inability to sustain the effort
Privacy
Reach audiences where they go
Demonstrate accountabilityPrivacy
Staff distraction
Demonstrate accountability
Another way to broadcast info
Transparency Respond to problems
Monitoring/Listeningg g
Build partnerships
Get and share information
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Get and share information
Increased website traffic, SEOBuild
Credibility
Social Media hashi i h idieverything to with providing
services to childrenservices to children
If they can’t find you and interact with, y yadvocate for, or support you.
Do Not give It to the internDo Not give It to the intern(without training and supervision)
Social media engagementengagement
requires buy‐in and support from the
Board
Funders
support from the program
“ecosystem”I/T
ecosystemDirector
Community Main OfficePartners
Teachers
Tech Lead
Support StaffVendors
Teachers
Copyright, Simon and Donohue
Families
Support StaffVendors
Empower your teams…p y
…with positive social media policies 46© Fran Simon Copyright, 2012
TargetKnow Your Target AudiencesYour EcosystemYour Ecosystem
Parents StaffParents StaffFundersPartners Supporters
CommunityCommunity
Policymakers
Donors
Post “Cravable” Content• Blog posts
Vid• Videos• Email newsletters• Events
News• News• Website content• Other Flavors
The right mix of engaging info
What’s in it for “me”?Our program.Our needsOur needs.Our interests.
What’s going on and what’s great about us!
20%Promotion
80%
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About relevant, useful information © Fran Simon Copyright, 2012
Listen andListen and Respond to p
Your O i ti ’Organization’s “Competitors”Competitors & Partners
What they post is often as y pimportant to your organization as
what you have to say.
How much SOCIAL??ABOUT
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of your overall time on outreach
Social Media=
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BloggingBlogging
Very deep, robust, & broad
03Blogs and Websites?Blogs WebsitesLess formal FormalLess formal Formal
Allow (invite) comments
One to many communicationcomments communication
Immediate Reviewed and edited
Weave in links to other sites, blogs
Intended to keep the visitor on the site
Focused, current, and topical
Comprehensive:products, services,
Updated frequently More static (except news, sales, press)
03Increase SEO? Attract people to your site
og? Attract people to your site
y Blo
Engage more personally
Why
Provide commentaryW
H iHumanize
Read B4 blogging•I’m Just Sayin’ by Dr. Lisa Lewis http://drbisa.blogspot.com/
Read B4 blogging
•Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/• Early Ed Watch: http://earlyed.newamerica.net/blogmain/
L d f th St t• Lead from the Start http://circle‐time.blogspot.com/
• Early Stories http://earlystories.org/• Language Castle: http://languagecastle com/wordpressLanguage Castle: http://languagecastle.com/wordpress
• Preschool Matters Today: http://preschoolmatters.org/
•The Grass Stain Guru http://grassstainguru.com/
• Teach Preschool http://www.teachpreschool.org/• 140+ In The Moment http://fssimon.wordpress.com/
E l Childh d I i i• Early Childhood Investigations http://earlychildhoodwebinars.com/blog‐2
Fast, Complex, Broad, Not Deep
TwitterTwitter
“Microblogging” 14 characters or lessgg gMost often with links to information
Tweeting In Action: Decoding the S b l
@Twitter ID (@NBCDI)Symbols
A tweet to a specific person that is visible to all
RT @Twitter ID= ReTweet (RT @NBCDI)RT @Twitter ID ReTweet (RT @NBCDI)Broadcasting someone else’s tweet
D T itt ID (D NBCDI)D TwitterID (D NBCDI) A direct message to a specific person (They must be following you and you following them)you, and you following them)
# = Hashtag# = HashtagHashtags define topics so they are searchable
The Art of the Link and the Hashtagg
#parents#ECE p
#naeyc#earlyed
#NBCDI#prek
#headstart
#HS f
#preschool
# hild #HSprofs#childcare
LinkedInLinkedIn
Slow, Robust, Deep & Broad
#1 Misconception#1 Misconception
66It’s for job searching
“Propersonal”
• Not anonymousNot anonymous
• ProfessionalProfessional
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CoreP f i l P fil
Core• Professional Profiles
• Groups• Groups
• Status updatesp
• Company Profiles
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FacebookFacebook
F t C l B d V tFast, Complex, Broad, Vast
1 thing to remember1 thing to remember
Business pages
Gr8 Examples of ECE on Facebook
•NAEYC• McCormick Cntr 4 Early Childhood Leadership• National Head Start AssociationNational Head Start Association• Child Care Resource Center, Ohio *• Children’s Defense Fund *• Bright Horizons• Bright Horizons•Teach Preschool * 23,000 + (WOW!)• Teaching Strategies• Language Castle• The InvestiGator Club• Erikson Institute• Early Childhood Investigations
Like an art gallery. A visual Internet with your friends as docentsyour friends as docents.
PinterestPinterest
Let’s Pin!Let s Pin!
Get in thereGet in there…* Follow others … Follow others …
* View videos and webinars…
* Get a social media buddy…To learn it
* Get buy‐in To learn it
* Plan…
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* Develop policies© Fran Simon Copyright, 2012
Thank you!
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03People /Sites you should know
Beth Kanter
John Haydon
Mashable, Social Media
Linked Strategies
Hubspot Marketing Resources
Additional ResourcesSocial media resources for getting started
Social Media planning tools on my siteSocial Media planning tools on my site
Twitter Tips, Tricks, and Power Tools
LinkedIn Presentations
