Post Live: The Crucial Time Following An Event
Transcript of Post Live: The Crucial Time Following An Event
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Peter Dycus – Director of Digital Production @peterdycus
Scott Burns – Creative Director @raybacon
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Post Live: The crucial time following the event.
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Who We Are
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What We Do
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Experiential Value
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Because Consumers Have a Need to…
» Be heard.
» Connect with one another.
» Create and make change.
» Evangelize for the things and people they love.
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Digital Audience Engagement
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So, how do we do this?
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What is the Strategy
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Determining the goals
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Funneling the Audience
Campaign Specific Strategy
Existing Digital Strategy
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So, how do we connect with these people?
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UnderstandingOur Consumers in the Social Space
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Planning and Optimization
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Engagement Chain
Event MobileApplication
Opt-in Email Offer
Social Engagement
Digital Coupon
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Retaining Engagement
Information Conversation Content UGC
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Measurement
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Creating Success
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Thank You!