“User may

never know the designer but the designer knows the user already"

Industrial Design

2 Years Post

Graduation Program

India Today Country Level Imperatives

India today could be described as a

restless nation, with calls for change coming from almost every segment and region.

Everybody recognizes that given the scale of the problems facing this vast nation, slow reform may not be an option.

India’s youth wants to make an economic and social imperatives for the Indian economy and social difference.

India Today Country Level Imperatives

Members of a burgeoning middle class are looking for new customized solutions to address unmet needs.

Citizen organizations are pushing to ensure that economic growth is accompanied by improvements in human development.

Last electoral mandate for development could also be considered a more immediate signal for a desire for growth.

India Today Sector-level Imperatives

India’s performance across key measurable parameters has been below other emerging markets such as Brazil and China.

With a significantly wide gap between India and developed markets such as the US or Korea.

All sectors will have to improve in a resource constrained manner to achieve balanced growth.

India Today Enterprise-level Imperatives

Be it government bodies, the corporate sector, SMEs or educational institutes, all has lackluster performances.

For instance, India has only five companies among the leading 500 brands worldwide, while China has 32.14.

In terms of creating global businesses, only three Indian firms were listed on the NYSE International 100 Index as of 2013, as compared to 22 Canadian firms and 16 from the UK.15

India Today Need For Innovation Driven Solutions

The Government of India, on realizing the increasing importance of design & Innovation in the country’s economic and social development, announced its National Design Policy in the year 2007.

With the vision of entering into a design & Innovation-enabled innovation economy, the design policy recommends creation of original Indian designs in products and services, and drawing upon India’s rich craft traditions and cultural heritage.

National Policy Need For Innovation Driven Solution

India could boost its current GDP of 1.9 trillion to 10.4 trillion USD by 2034 (and elevate per capita GDP from 1,490 to 6,800 USD) by achieving a GDP CAGR of 9% over the next two decades.

Such a transformation is possible, when it is steered by innovation.

Developing Intellectual Capital Need For Innovation Plus Design

The mandate for the University education seem to be to create required knowledge capital, is critical and extremely relevant in furthering the cause of Innovation and entrepreneurship in the Indian economy.

Developing Intellectual Capital Need For Innovation Plus Design

The most important external barrier to Innovation, as perceived by industry is skill shortage, due to the lack of emphasis on creativity, problem-solving, design, experimentation. Innovation also needs to become as wide spread as possible, spreading across the entire economy, from the grassroots to the large-firm level.It is felt that a comprehensive effort to address these issues would act as a critical enabling factor for India to be amongst the global leaders in Innovation.

Developing PedagogyNeed For Innovation Plus Design

Designing and innovating products means dealing with both their ideation and their feasibility addressing their entire lifecycle according to a sustainable logic.

Design and innovation is responsible for the most common consumer goods as well as for new and innovative artifacts.

It is also what lies behind the tools and the processes involved in their production and distribution.

World School of Design

WSD offers 2 year postgraduate program in IndustrialDesign.

WSD offers high quality trans-disciplinary education with adesign foundation at the undergraduate and postgraduate levelwith a view to build a generation of creative professionaldesigners, capable of serving as agents of change for thegrowth and development of the diverse and decentralizedsectors of various industry segments.

WSD is a constituent of the World University of Design (WUD)India's first and only university dedicated to education in the creative domain. The proposal is under process of approval of the Private University Act of Government of Haryana. All degrees of WUD will be UGC approved.

Pedagogical RationaleIndustrial Design Program

Engage students as active participants, giving them greater control over the learning process.

Assist students to integrate learning from language, the arts, mathematics, and science.

Encourage pluralistic thinking, avoiding a right/wrong dichotomy and suggesting instead that multiple solutions are possible.

Provide students an opportunity to reflect upon, revise, and extend their internal models of the world.

Encourage students to put themselves in the minds of others as they think about how their designs will be understood and used

Target GroupIndustrial Design Program

The two-year program is intended for people who want to start their own companies, join existing creative consultancies, or change their career path.

The curriculum combines traditional lecture-style courses with the creative learning-by-doing style of the design studio environment.

Careers in Industrial Design

The programme provides an outside to inside approach of product development in students by a user centric method. They learn aspects of user behavior, ergonomics and visual semantics.

Employment Platforms:• Design Studios• Lifestyle Product Brands• Export Houses• Interior Houses• Craft Development Sector• Government Sponsored

Projects• Self Employed

Academic Resources

LibraryWSD maintains a library amply equipped with books,journals subscribed magazine from all disciplines. Thereading area provides a good ambience for the students toconcentrate.

Labs & WorkshopsIt's the WSD Workshops however where ideas take atangible form. With one of its prime focus being “learningby doing”, WSD maintains high quality workshops forfacilitating work of each of the schools.There are workshops for carpentry & model making,Ceramic and sculpture workshop with all relevant hand-tools and power tools. plus climatology lab, surveying lab,material museum and CAD room.

International ExposureWSD contemplate international exposure as a quintessential part ofarchitecture education and intends to provide abundantopportunities to its students to explore and experience the variousnuances of this facet of education. Such exposure enhances astudents' personality and broadens the vision.

WSD is drawing up plans of signing MoUs with leading educationalinstitutions across the globe to facilitate a constant exchange ofstudents, scholars, research topics on every subject; of studentsmaking study visits and joining immersion programmes at theseuniversities and organizations on a short term or periodic basis toenhance their skills and their expertise.

Cultural/Social ActivitiesWSD acknowledges diversity in the origin of its members and theimportance of cultural & social activities in improving thepersonality, enhancing communication skills and building a positive,progressive global outlook. It strongly encourages its students toparticipate actively in various activity clubs like Film Club, SportsClub, Performing arts club, Music and Dance club etc. The studentsorganize literary, cultural and social events such as Sports meet,annual fest, etc to forge stronger bonds and to bring out their latenttalent in these activities.

The CampusLOCATIONWorld School of Design, spread over an area of 12 acres is located in thefast developing Rajiv Gandhi Education City on NH1 in Delhi NCR. It haspremier institutions like the IIT Delhi, National Law University, AshokaUniversity, NIFTEM as its neighbors. The Education City is just 15 minutesfrom Delhi border and 3 hours from Chandigarh.The nearest Delhi Metro station is Jahangir Puri for now. Extension of Metroline to the education city has already been announced. The campus is alsowell connected with towns in its vicinity that support comfortable living inthe area.

TRANSPORTATIONWSD provides pick-up and drop facility from the nearest Delhi Metro station.It however, encourages students to make use of its excellent hostel facilitiesfor optimum university experience.

HOSTEL FACILITIESWSD provides spacious, air-conditioned, semi-furnished hostel rooms withattached baths to girl students on-campus and to boys off-campus. Thehostel kitchen has been designed by Master Chef Shaju Zacharia and ismanaged by well known institutional caterers. The hygienically produced,nutritious and tasty meals are consumed by students and staff alike. Thewhole campus is wifi enabled. There is even a tuck shop to take care ofroutine daily requirements.

RECREATIONAL AND SPORTS FACILITIES

A wide range of indoor and outdoor sporting opportunities is available tostudents at WSD. There are facilities for Soccer, Cricket, Lawn Tennis, BasketBall, Badminton, Table Tennis and Carrom. A Gymnasium to help them keepphysically fit is also available. An open-air theater to host and hold culturalperformances is under construction.

CANTEEN & STATIONERY SHOP

A canteen is available at college premises for light snacks and meals. It is alsothe most popular place on the campus, not only for refreshments, but also forstudent bonding, discussions and even work on assignments and projects. Thestationery shop provides all art material & stationery, photocopy, and hasfacilities for scanning and printing.

Eligibility for Admission

4 years Bachelors degree in Product

Design/Engineering/Architecture/Fine Arts/ or

corresponding qualification.

Admission through

Aptitude test Interview & Portfolio review

Admission

ProcessDAT will be conducted by the World School of Design. The purpose of this processis to evaluate the aptitude of the student towards creative education and guidethem to select the right career path according to his/her inherent skill sets.

The process of Admission to WSD programmes consists of the followingstages:

Step 1. Fill the Admission FormStudents need to send completed application form available on the website(www.worldschoolofdesign.in) along with a demand draft of Rs 1000 only. Students canalso apply online on the website.

Step 2. Appear for Aptitude TestThe students shall appear in the design aptitude test with the Admit Cards madeavailable online.

Step 3. Campus InterviewThe student will appear in a personal interview conducted by a panel. The interviewpanel will ask questions related to the field of study selected by the student. Creativeevidence (portfolio, drawings, photographs, crafts etc.) in hard copy may also beshowcased.

Step 4. Offer of Admission/ AdmissionSuccessful candidates will be made an offer of admission to join WSD. The offer will besent via an email. Details regarding payment of fees at the time of admission,allotment of Hostel and date, time and venue for commencement of the academicsession will be included in the admission letter.

For more Details / Counseling call: +91 705 677 0065

For more information or FREE counseling

7056770060 / 61 / 65

7056770058 / 59

www.worldschoolofdesign.in/school-design.html

info@worldschoolofdesign.in

World School of Design, Plot No.1,

Rajiv Gandhi Education City,

NH 1, Delhi NCR