POST-EVENT REPORT€¦ · POST-EVENT REPORT PROVIDENCE, RI | JUNE 27-29 . 41th Annual. National...
Transcript of POST-EVENT REPORT€¦ · POST-EVENT REPORT PROVIDENCE, RI | JUNE 27-29 . 41th Annual. National...
POST-EVENT REPORTPROVIDENCE, RI | JUNE 27-29
41th Annual
NationalHomebrewersConference
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Homebrew Con was even better than we could have expected. We had a great time interacting with both new and existing customers, and an even better time celebrating during the evening events. It’s also great to see familiar industry faces and exchange stories over some unique brews.
—OKTOBER CAN SEAMERS
This annual event attracts the nation’s most active homebrewers and beer enthusiasts that gather to celebrate their passion. The conference includes final round judging of the National Homebrew Competition (largest international beer competition in the world), the Homebrew Expo, seminars and social events that offer homebrewers the chance to mingle, learn and have fun.
2019 EVENT OVERVIEW
Providence, Rhode Island 2019 Location
2,500 Total Attendees
81 Number of Sponsors
74 Number of Exhibiting Sponsors
43 Breweries at the Craft Beer Kickoff Party
57 Homebrew Clubs at Club Night
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NATIONAL HOMEBREW COMPETITION
9,189 Total Number of Entries Judged
1,327 Entries Judged in Final Round
3,492 FROM 50 STATES, WASHINGTON, D.C. AND 17 COUNTRIES Number of Brewers Who Entered
WHO COMES TO HOMEBREW CON?
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AGE7% ...... 21-30 31% ... 31-40 22% ... 41-50 22% ... 51-60 16% ... 61-70 2% ...... 71-80
GENDER16% Female 84% Male
HOW FAR DID YOU TRAVEL TO ATTEND THE CONFERENCE?21% ... Less than 100 miles23% ... 101-300 Miles16% ... 301-500 Miles15% ... 501-1,000 Miles16% ... 1,001-2,000 Miles9% ...... Over 2,000 Miles
6Average number of
conferences attended
97% of attendees were completely or somewhat satisfied with
the event!92%
of attendees will absolutely or probably attend another
conference.
71% of attendees say they will
make purchases as a direct result of something they saw
in the Homebrew Expo!
56% of attendees indicate
that the Homebrew Expo is their favorite part of
Homebrew Con.
BANNER ADS ON AHA WEBSITES WHAT’S BREWING @ THE AHA E-NEWSLETTER
MARKETING & PUBLIC RELATIONS TO GENERATE INTEREST IN EVENT
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IN THE PRESS!
SPREAD IN ZYMURGY MAGAZINE
GET THE WORT OUTTop Tips to Make the Most of Your Mash and Boil
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774470 80980
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VOL 42 • №3 MAY/JUNE 2019
$5.50 US / $8.00 CAN
HomebrewersAssociation.org
THE MAGAZINE OF THE
KOREAN RICE WINE BEND, OREGON’S ASPEN RIDGE BREW CREW
NEW DEVELOPMENTS IN DECOCTION
SIMPLE WATER ADJUSTMENT
8 RECIPES YOU CAN BREW |
| MAY/JUNE 2019 | Zymurgy
HomebrewersAssociation.org
74
June 27–29, 2019
Providence, Rhode Island
#HomebrewCon | HomebrewCon.org
BREW ENGLANDRegister before May 1 and save!
3 Days | 70 Sessions | 90 Speakers
• 50+ homebrew clubs pouring their best beers, ciders,
and meads
• 3 exclusive beer festivals—Kickoff Party, Club Night,
and Knockout Party
• 1 National Homebrew Competition award ceremony
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Zymurgy | MAY/JUNE 2019 |
HomebrewersAssociation.orgJune 27–29, 2019
Providence, Rhode Island
#HomebrewCon | HomebrewCon.org
BREW ENGLANDRegister before May 1 and save!
3 Days | 70 Sessions | 90 Speakers
• 50+ homebrew clubs pouring their best beers, ciders,
and meads
• 3 exclusive beer festivals—Kickoff Party, Club Night,
and Knockout Party
• 1 National Homebrew Competition award ceremony
SPONSORSHIP PACKAGE BENEFITS
CONFERENCE PROGRAM AD
EXHIBIT SPACE
THANK YOU ON EVENT WEBSITE,
SIGNAGE, AND PROGRAM
Sponsorship Package Benefits also include Industry Affiliate badges
WEB BANNER AD
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INDUSTRY-ONLY PRE-EVENT RECEPTION
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SEE YOU IN NASHVILLE! JUNE 18-20, 2020
HOMEBREWCON20202020
JUNE 18–20NASHVILLE, TN
All Homebrew Con attendees are members of the American Homebrewers Association (AHA). AHA member demographics make for an attractive audience of hobbyists, clubs, industry retail-ers, industry suppliers, thrill seekers, craft beer enthusiasts and brand ambassadors.
AHA MEMBER DEMOGRAPHICS
There are an estimated1.2 million homebrewers
in the United States
The averagehomebrewer is 40
years old, withmost (60%) falling
between ages 30-49
46,000+American Homebrewers
Association Members
800+ Homebrew Supply Shops
are married or in adomestic partnership78%
69% have a college degree or some form of higher education
Nearly 60% have householdincomes of $75,000 or more
Collectively,homebrewers
producemore than
2 millionbarrels of
brew a year
which represents a small but sizeable
portion (1%) of total U.S. production
Over 40% have made cider, mead or wine in the past
year, while nearly 60% only make beer.
Strongest reason for brewing is enjoying the creative/artistic aspects of the process (88% strongly agree). They also brew because they like to customize the taste (79%), they enjoy sharing beer with others (74%) and they like the science (70%).
Activities most enjoyed include: pubs/breweries (92%), dining out at restaurants (74%), cooking (70%) and traveling (64%). They also like camping, pets,live music and sporting events.
THANK YOU TO OUR GENEROUS 2019 SPONSORS
Brewers Association | 1327 Spruce Street | Boulder, CO 80302 | 303.447.0816 | 888.822.6273 | [email protected]
GOLD LEVEL SPONSORS
SILVER LEVEL SPONSORS
BRONZE LEVEL SPONSORS
We look forward to working with you!