Post-Design: Finding beauty in the invisible, and the changing role of the designer.
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Finding beauty in the invisible, and the changing role of the designer. POST-DESIGN
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Transcript of Post-Design: Finding beauty in the invisible, and the changing role of the designer.
Finding beauty in the invisible, and the changing role of the designer.
POST-DESIGN
?
? ?
What, really, is toasting?
How else might toasting happen?
Why do we toast bread?
Can we fundamentally
change toasting?
???
How can a toaster be made differently?
?
?
3 Questions
I CURRENTLY WORK WITH:
I HAVE WORKED WITH:
STUDIO D RADIODURANS
What do you do?”“
“What do you do?”
“I’m a designer.”
“Oh, like clothes?”
“What do you do?”
“I’m a designer.”
“Oh, like a graphic designer?”
“What do you do?”
“I’m a designer.”
“Oh, like ___________?”
“What do you do?”
“I’m a designer.”
“Oh, like a UX designer?”
?
We’re like management consultants with hands.”
“
- KENDRA SHIMMELL (MANAGING DIRECTOR @ COOPER; TOTAL BADASS)
[the designer] accepts the responsibility of his position as liaison linking management, engineering, and the consumer and co-operates with all three.”
“
- HENRY DREYFUSS (DESIGNING FOR PEOPLE, 1955)
DESIGNER = LIAISON
INTELLIGENCE GATHERING
Searching the known environment for the
condition calling for a decision
1DESIGN
Inventing, developing and analyzing
2CHOICE
Deciding on a particular course
3Decision-Making:
a Designer
Research Synthesis Design/Implementation
DESIGNER = DECISION-MAKER
THIS GUY IS
DESIGNER ≠ PROBLEM SOLVER
Craft (form-giving)
Strategy (conceptual)
WHAT WE’RE SUITED TO MAKE
WHAT WE’RE SUITED TO MAKE
Comps Brand
WHAT WE’RE SUITED TO MAKE
Task Flows & Use Cases
Policy
I spend time with people trying to understand their problems and then work with them to identify and develop creative solutions - sometimes it's an idea or a model, sometimes it's a process, sometimes it’s technologies…”
“
- JASON ULASZEK (UX FOR GOOD)
DESIGNER = ENVISIONER, MAKER, REDUCER OF COMPLEXITY
English is the problem!
Funny, everything design/work to me, is in English. The working language is set by the literature, the videos and most of all the tools/programs that we use: and English is the common language. Since moving back [to Sweden], no client has been so small that only Swedes are involved- emails and deliveries are in English.”
- KAJSA, SWEDEN / JOOYOUNG, KOREA
“
Well, what do I do?
The proportion of a solution needs to balance with its problem: we don't need a battery-powered pooper scooper to pick up dog poop, and we don't need a car that gets 17 MPG to, well, we don't need that car, period. We have to start balancing our ability to be clever with our ability to be smart. They're two different things.”
“
- ALLAN CHOCHINOV (COME ON, YOU GUYS KNOW WHO HE IS)
DESIGNER = MAKER OF THE SMALLEST APPROPRIATE THING (WHICH CAN BE NOTHING AT ALL)
QUESTION 1:
What do you want to do?
How much do you care about defining it?
I want to be a designer where there was no “design” before. I want to make as little as possible.
What did you actually design?”
“
For details of the work on the “on-the-go” financial product ecosystem designed for Proximity Design in collaboration with Visa and Studio D, see Proximity’s Post on the concept.
By what can you be judged as a designer?”
“
TO US:
“design” = process
TO A LOT OF THE WORLD (ESP. IN THE STATES):
“design” = artifact
“well-designed”
BEAUTIFUL
“oh, that’s pretty.” CONSIDERED
“that took a long time to get right.”
When I went to school, design was a thing I made. Now, it’s more like, ‘How am I thinking about _______ in my work?’”
“
- STEVEN EGGERT (DESIGNER & PHOTOGRAPHER)
Mechanical Complexity
Digital Complexity
Social, Cultural & Political Complexity
PRODUCT SOFTWARE
COM
PLEX
ITY
Where user-centered design
dies.
POLICY
If what I’m making is 100% invisible, am I still
a designer?
?
What will be the long-term impact of this toaster’s existence??
??
QUESTION 2:
On what are you being judged?
By whom are you being measured?
I want to be measured on the outcome of my work, rather than the beauty of the artifacts I create.
What am I doing here?
ROMANCE : RESPONSIBILITY
WHY DO I DESERVE TO BE HERE?
WHY DO I DESERVE TO BE HERE?
WHY DO I DESERVE TO BE HERE?
“the power of design”
We have to earn our right to practice what we do - most of all
when we practice it on others.
?
? ?
Does the world really need another
toaster?
In 1995, you would charge $250,000 for a website, and nobody would bat an eye. Now you can make one for $100.”
“
- COLETTE VARDEMAN (UX DIRECTOR @ RACKSPACE)
What am I doing here, and when should I leave?
QUESTION 3:
When should you say no?
What do you stand for?
I want to make myself and my impact as little as possible, and always have people who keep me in check.
?
This is yours.
Don’t be defined by design - the word, its
process or its artifacts.
