Positioning roulette - What's your brand story?

www.Positioning-Roulette.com

26 proven ways to stimulate your thinking when creating

your brand story

Ulli Appelbaum

“Our heads are round so our thoughts can change

direction.”

Francis Picabia

Ulli Appelbaum


Stimulate the Senses

Ulli Appelbaum


Brand Archeology – Dig into Your Brand’s Past

Ulli Appelbaum


Identify your Band’s Archetype

Ulli Appelbaum


Identify your Brand’s Defining Attributes

Ulli Appelbaum


Dramatize the Brand’s Reward

Ulli Appelbaum


Create a Brand Ritual

Ulli Appelbaum


Disrupt the Category Conventions

Ulli Appelbaum


Share Your Creation Story

Ulli Appelbaum


Be part of Culture

Ulli Appelbaum


Identify an Enemy

Ulli Appelbaum


Create a Sense of Scarcity & Exclusivity

Ulli Appelbaum


Let Experts Tell Your Story

Ulli Appelbaum


Claim the Gold Standard

Ulli Appelbaum


Romance The Way The Product Work

Ulli Appelbaum


Celebrate the Ingredients

Ulli Appelbaum


Romance Your Brand’s Origin

Ulli Appelbaum


Overcome Consumption Barriers

Ulli Appelbaum


Give Meaning to the Brand’s Weakness

Ulli Appelbaum


Identify your Purpose

Ulli Appelbaum


Emphasize the Brand’s Benefit

Ulli Appelbaum


Tap into Consumer Rituals

Ulli Appelbaum


Submit Your Brand to a Torture Test

Ulli Appelbaum


Resolve a Category Problem or Paradox

Ulli Appelbaum


Identify Shared Values

Ulli Appelbaum


Re-define Your Business

Ulli Appelbaum


Leverage The Brand’s Usage Context

Ulli Appelbaum

What is Your Brand Story?

We Create Positioning Platforms & Brand Stories That Build Businesses


Positioning Platform Development & Brand Story Creation Positioning-Roulette Training

Messaging Strategy Development& Quantitative Testing

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All Illustrations by Helmut Kruse

www.HelmutK.com

Positioning Platform Development & Brand Story Creation Positioning-Roulette Training

Messaging Strategy Development& Testing

Positioning roulette - What's your brand story?

Marketing

Transcript of Positioning roulette - What's your brand story?