Positioning a Brand
7
POSITIONING A BRAND
-
Upload
nichole-beatrize-vasquez-obillo -
Category
Education
-
view
113 -
download
0
Transcript of Positioning a Brand
POSITIONING A
BRAND
Positioning a brand can be:• in a single concept,• a single rational benefit,• based on one superlative comparison• expressed in tagline, sentence, jingle, slogan or an entire ad.,• emotionally reassuring promise.