The O’Loughlins and the HBA Present

The PorTland home & Garden ShowS 2011-2012

Survey IdentIfIeS prIme SaleS proSpectS!

that a top quality consumer exposition

delivers the most targeted buying

audience possible. the thousands

who attend the semi-annual portland

Home & Garden Shows come for good reason - to see and buy the latest in home and

horticultural products and services. dollar for dollar, no print or electronic advertising medium

can deliver so much, so quickly, for so little.

dear friend,

We are again pleased to invite you to increase your business at the best home and garden shows in the northwest. preliminary sales for our 2011 fall Home & Garden Show and spring 2012 portland Home & Garden Show are exceeding expectations. even when the weather got tough this spring, our attendance bucked the trend and vendors saw an incredible weekend turnout that reminded them of past shows.

the 23rd annual portland fall Home & Garden Show, Sept. 29 – oct. 2, 2011, is the first, largest and best attended fall event in the northwest. presented in conjunction with the professional remodelers organization (pro), the fall show has become the cornerstone event for companies to garner leads and produce sales before the winter months set in. there is no better way to bridge the gap from fall to spring than with the portland fall Home & Garden Show.

the 65th annual portland Home & Garden Show, february 22 – 26, 2012, is the biggest and the best of them all. there may be other shows, but there is only one like this. the granddaddy of them all is consistently the top producer of business for industry vendors. the reason is simple; we refuse to take shortcuts and our varied customer base proves this point. the list is enormous and spans from simple garden bulbs to the specialty builder. the general public knows this and that quite simply is why they keep coming back. With features like the Smart House, dazzling display gardens and all the specialty organizations to round out the show, there is no reason to miss this 65 year tradition.

as third generation show producers, we invite you to participate in the best home and garden shows in the northwest. no other marketing opportunity can provide the kind of environment where consumers attend the show to obtain information in order to influence their purchasing decision. this audience wants to be sold.

Good selling,

the o’loughlins

ExpEriEncEdExhibitors know

Attendee Age Range

What Attendees Came To See*

Attendee Income Levels

Attendee Marital Status

Years Attendees Shopped Our Shows

Attendee Travel Distance To The Shows

50%

43%

27%

22%

13%

Remodeling

* Respondents could make more than one choice.

Plant Sale

Seminars

Gather Information

Amenities

18 - 24

65+

40 - 65

25 - 39

$65k+

$50 - & $60k

$40 - $50k

Under $40k

200+ miles

100 - 200 miles

50 - 100 miles

Under 50 miles

4%

4%

36%

56%

5+ Years

3 - 5 Years

0 - 2 Years

Other

Single

Married

31%

24%

45%

5%

26%

69%

51%

18%

15%

16%

14%

60%

20%

6%

Presented with the

September 29 - October 2, 2011 • Expo Center

SYMBOLS

Building Support post FH fire Hose In-floor electrical panel uneven floor*

Mail:P.O. Box 80750Portland, OR 97280-1750

E-Mail & Website:info@otshows.com www.otshows.com

24-Hour Fax:503-246-1066

Phone:503-246-8291 800-343-6973

For sponsorship opportunities or more information, contact:

BOOTH SPACE$900 US per Booth• 9'–10' booth space.• 8' backwall drapes and 3'sidewall drapes provided.• one electrical outlet up to 5 amps capacity provided.

EXHIBIT HOURSthurs., Sept. 29

fri., Sept. 30

Sat., oct. 1

Sun., oct. 2

11 am to 8 pm

11 am to 8 pm

10 am to 8 pm

10 am to 6 pm

• $100 discount per booth with an HBa membership number.• one parking pass for the first 10’x10’ or 10’ x 20’ booth. one additional parking pass will be given per additional 200 sq. ft.

The revitalized Expo Center will again flourish September 29 - October 2, 2011 with fresh features, proven attractions and countless seasonal specials. Shouldn’t your business be part of the selling action? Reserve your space today, before it is too late.

Portland’s best-loved Fall Home & Garden Show is a wonderland of Northwest living. Home design, building, remodeling, decorating, gardening and landscaping—everything related to 21st century homelife comes alive here.

WIll call

entrance

ROLL-UP DOORS HALL Dda 20’H x 20’WdB 20’H x 20’W

HALL Eea 18’H x 20’WeB 18’H x 20’Wec 21’4’’ H x 20’W

floor plan and exhibit hours subject to any necessary change without notice. floor plan by o’loughlin trade Shows. copyright 2011.

BOOTH SPACE$1050 US per Booth• 9’–10’ booth space.• 8’ backwall drapes and 3’sidewall drapes provided.• one electrical outlet up to 5 amps capacity provided.• $100 discount per booth with an HBa membership number.• one parking pass for the first 10’x10’ or 10’ x 20’ booth. one additional parking pass will be given per additional 200 sq. ft.

EXHIBIT HOURSWed., feb. 22

thurs., feb. 23

fri., feb. 24

Sat., feb. 25

Sun., feb. 26

11 am to 8 pm

11 am to 8 pm

11 am to 8 pm

10 am to 8 pm

10 am to 6 pm

February 22 - 26, 2012 • Expo Center

For sponsorship opportunitiesor more information, contact:

floor plan and exhibit hours subject to any necessary change without notice. floor plan by o’loughlin trade Shows. copyright 2011.

Mail:P.O. Box 80750Portland, OR 97280-1750

E-Mail & Website:info@otshows.com www.otshows.com

24-Hour Fax:503-246-1066

Phone:503-246-8291 800-343-6973

early eXHIBItor entrance

ROLL-UP DOORS

HALL Cc 15’H x 15’6’’ Wd 20’H x 20’W

HALL Dda 20’H x 20’WdB 20’H x 20’W

HALL Eea 18’H x 20’WeB 18’H x 20’Wec 21’4’’ H x 20’W

SYMBOLS

Building Support post FH fire Hose In-floor electrical panel uneven floor*

entrance

WIll call

NEED MORE REASONS TO EXHIBIT?

Tacoma Fall RV Show® october 6 - 9, 2011

tacoma dome

Fall RV & Van Show® September 15 - 18, 2011

portland expo center

Tacoma Fall Home Show® october 6 - 9, 2011

tacoma dome

Portland Boat Show® January 11 - 15, 2012 portland expo center

Washington Sportsmen’s Show® January 25 - 29, 2012

puyallup fair & events center

Tacoma Home & Garden Show® January 25 - 29, 2012

tacoma dome

Pacific Northwest Sportsmen’s Show® february 8 - 12, 2012 portland expo center

Northwest Flower & Garden Show® february 8 - 12, 2012

Washington State convention center

Central Oregon Sportsmen’s Show® march 8 - 11, 2012

dechutes county fair & expo center

Tacoma RV Show® dates tBd

tacoma dome

THE COST-EFFECTIvENESS OF OUR SHOWS CANNOT BE MATCHED BY THE TRADITIONAL MEDIA. FOR 4-5 DAYS, YOU CAN MEET THOUSANDS OF MOTIvATED HOMEOWNERS FACE TO FACE AT OUR EvENTS. BOOk YOUR SPACE NOW!

FOR THE PRICE OF A BOOTH, WHAT CAN YOU gET IN OTHER MEDIA?

NEWSPAPER

1-column x 6˝ ad(1/20th page, black & white)

in the Sunday Oregonian, one time.

RADIO

4 one-minute commercials in morning drive time on a top

Portland station.

TELEvISION

No way! You can’t even produce a

commercial for this amount, let alone

buy air time.

BILLBOARD

Never mind! Cost of one standard poster panel for 30 days exceeds this amount, not to mention design and

production.

INTERNET ADvERTISINg

Forget it! Your Internet “consultant” will hardly

return your phone call for the amount you would spend

on a booth.

If you’ve never exhibited in a trade show before, or if it’s been

a while, let us show you how easy and

profitable it can be. We’ll give you the

guidance, information and support you

need to put together a powerful presence.

many of our exhibitors report that they

initiate over half of their annual sales at

PLAN AHEAD FOR THESE OTHER OUTSTANDING O’LOUGHLIN SHOWS.

our shows, and we’ll help you get ready

to do the same–with tips for setting up

your booth, research on how to attract

and sell attendees, and checklists to

ensure that your show experience is as

successful as it can be. So if you’ve

been putting it off, wait no longer.

Reserve your space today!

expo center - portland, oregon

SEPTEMBER/OCTOBER 2011

O’Loughlin Trade Showsp.o. Box 80750

portland, or 97280-1750503-246-8291

toll free 800-343-6973 fax 503-246-1066e-mail: info@otshows.com

website: www.otshows.com or www.portlandhomeandgardenshow.comContacts: terrence o’loughlin, phil parker,

Bob o’loughlin, nicky cochrane

www.homebuildersportland.org

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What You Get At O’Loughlin Home Shows...• Saturation Media Advertising• Focused Target Markets• Extensive PR Coverage• Highly-Qualified Prospects• Ideal Marketing Dates• The Best Home Show Building in the Northwest• First-Rate Exhibitors• On-Site Show Management• Designed Crowd Traffic Patterns• On-Site Parking• Maximum Exhibit Space Exposure• Professional 24-Hour Security • Reduced Headquarters Hotel Rates• Move-In, Move-Out Assistance• Professional On-Site Staff• One Free 5 Amp Electrical Outlet Per Booth• Decorator Package Availability• Industry/Consumer Networking• Exciting Selling-Oriented Atmosphere• Unmatched Feature Attractions• Fresh, Innovative Ideas Every Season• Proven Track Record of Sales Success• Four Generations of Personalized, Family Service

please print:We need ______ ______________________________________________________________________________ (9-10’x 10’) Booth(s)

Specific Item(s) to be exhibited: ____________________________________________________________________________________

company: ________________________________________________________________________________________________________

contact: _____________________________________________________________________________________________________________

mailing address: ____________________________________________________________________________________________________

Street address (if different than above): _____________________________________________________________________________________

city: ____________________________________ State: ________ Zip/postal code:_______________________ (please complete all 9 digits)

telephone: (______)_______________________________________________________________________________________________

fax: ( ______ ) ____________________________________________________________________________________________________

e-mail: _________________________________________________________________________________________________________

Website:____________________________________________________ HBa number: __________________________________________________

this is an application only

DETACH HERE

❑ Portland Fall Home & Garden Show®September 29 - October 2, 2011 • Expo Center$900 US Per Booth $100 Discount per booth with an HBA membership number One Parking Pass for the first 10’ x 10’ or 10’ x 20’ booth. One additional parking pass will be given per additional 200 sq. ft.

clIent # _____________ acct# _____________ YOUR CONTRACT WILL BE SENT TO YOU UPON APPROvAL OF YOUR APPLICATION

yes, please Send me contract(s) for exhibiting In:

❑ Portland Home & Garden Show®February 22 - 26, 2012 • Expo Center $1050 US Per Booth$100 Discount per booth with an HBA membership number One Parking Pass for the first 10’ x 10’ or 10’ x 20’ booth. One additional parking pass will be given per additional 200 sq. ft.

❑ cHecK Here If receIvInG duplIcate maIlInGS ❑ pleaSe taKe me off your maIlInG lISt

Apply online at otshows.com/applyFAX APP Send to our 24 Hour Fax

503.246.1066

expo center - portland, oregon

cover photo courtesy of John curtiss2011 Spring Home & Garden Show

All Natural Landscape

P.O. Box 80750Portland, OR 97280-1750

CHANGE SERVICE REQUESTED

PRSRT STDU.S. PostagePAID

Portland, ORPermit No. 195

dISCoVer whY The GraSS IS Greener wITh US.