portfolio-Zhenzhen Liu
-
Upload
zhenzhen-liu -
Category
Documents
-
view
85 -
download
1
Transcript of portfolio-Zhenzhen Liu
Illustration
Tencent Animation & Comic App
Design of T-shirt
Applicant - Zhenzhen Liu
Create four works using Photoshop
Design the T-shirt & Make it & Sell it to our customers
Conduct the user research & Prototype and Design user interfaces & Analyze data
Illustration
KoiLotusBoatMoonWaterweedsLake
At the mercy of the ripples, shadow of the moon and lotus are swaying. Kois quietly swim through waterweeds. The world is quiet.
As a city girl, I grew up in a big city, Shenzhen in China. This city offers me a lot of conveniences such as 24-hour shops, high-quaility education, remarkable restaurants, high salary and so on. Howev-er, pressure comes with these benefits. Indeed, I sometimes feel stressed because of the terrible traffic jams and the endless com-petition. However, I think that this paradox contributes to the unique character of the city. I’m fascinated by this big city, Shenzhen.
CityKey Word:City Life, Work, Pressure, Home, Relaxed
LakeKey Word:
Budda, Buddhasim, BeliefModern Gallery, Chinese Traditional Art
Children are took to the galleries by their parents to learn the history, art and aesthetics. It was the same story to me. At first, I couldn’t understand why my parents like to do so and for me, it seemed meaningless. But actually, all these museums and galleries cultivated my enthusiasm for art and enlightened me on painting skills.
Gallery
Garden, Sunflowers, Magpie, Wind, Dream
Mark Twain remarked that don't part with your illusions and when they are gone you may still exist, but you have ceased to live. I deem that the creation and the dream kindle the passion of our lives.
Dream
Key Word:
Key Word:
TencentAnimation & Comic AppAndroid
600,000 1,500 3 20,000Over 600,000 daily active users use our android App
Over 1,500 exclusive comic artists, authors and cosers cooperate with us
Besides App for Android users, we supply our App for iPhone and iPad users
We offer over 20,000 comics and animations for our users to enjoy
Time & My Missions
Jul Aug Sep Oct Nov Decv 4.8v 4.9 Test
v 4.9v 5.0 Tetst v 5.0 v 5.1 Test
v 5.1v 5.1v 5.2 Test
v 5.2v 5.3 Test
version 4.9Test User Research 1
Picture Editing
Night Mode
Columns
Comment
Stickers
CommentColumns
User Research 2
Our App
Tencent Animation & Comic App腾讯动漫
Darft
Product Reserch
User B : “ The screen is too dazzling to enjoy the comic”. (When the room becomes dim);
User A: “ I try to save one of the pictures to be my phone’s wallpaper but I can only use the screenshot”.
IDEAS !
Picture Editing
Night Mode
Our users can Share the pictures to their friends or Download it after they edit the pictures.
According to our records, about 71% of our users are students which means they usually enjoy the comic on weekends or at night of weekdays. Thus, a more enjoy-able reading mode for the night is important.
HOW CAN WE SATISFY OUR USERS’NEEDS ?
Online Social Interaction-Often
Online Social Interaction-Seldom
Online Social Interaction-Never
User Research 1
User Research 2
xxxx
xxxx
xxxx
Group Discussion + Questionnaire
Name: JimName: Jim
+
We are going to build social networking service in our Android App. To build this new fuction, analysis of our target users is essential. Therefore, our team oper-ate this investigation. I’m mainly responsible for recording and analysing
Target & My Mission:
About The User Research:
Statistics & Analysis
Group A: People: 8Female: Male=3:5Age: 16-21
Group B: People: 8Female: Male=1:1Age: 16-21
Both Groups are fond of ACGN or COSGroup A - Strong social tendency Group B - Little demand on social App
WechatWechat-Moments
QQ-Zone
QQ-Group Chat
WeiboLofterNice
Baidu-TiebaBilibiliComic-IslandPudding
common habits
Familarity
Behaviors & Apps
WechatMoments
WeiboLofterNice
Baidu-TiebaBilibiliC-IslandPudding
QQZone
QQGroup
(Relevant to Comic)
FamliyFriendsColleagues
Pop StarsAuthorsFriends
UGCNetizens
NetizensFriends
Friend with the same interests
Group ChatChatMoments
Moments FollowLike & ShareComments
BulletscreenCommentsShareFollow
Group ChatChatMoments
Group Chat
Questionnaire:
Group A: People: 6Female: Male=1:2Age: 14-18
Group B: People: 6Male OnlyAge: 14-18
Group C: People: 6Female: Male=2:1Age: 19-23
Group D: People: 6Female: Male=1:5Age: 19-23
Target & My Mission:Test user experience and functions of our new version Android App(v 5.0)Find out how can we improve our App and make it more enjoyable and usableMy mission is to talk with some users, record the conversations and analyse.
About The User Research:xxxx xxxx Conversations-One by One
Most of them are students and only two of them work in companies. 4 of them are our App users, 8 of them are other comic Apps users and the rest of them don’t use App to read comics, but instead use browsers.
Analysis:
QQ is the product belonging to the Tencent. We can cooperate with them and attract more target users to our App.Attract illustrators, cosers and active users to our App to increase good user generated content (UGC) in our App.We need to build up point reward and gift bonus. The frequency that users use our App will benefit from this system.
User InterfacesInteraction Flow
Defult Setting:Resemble to brightness of phone light system
Slide to modify the brightness of the screen and meanwhile disconnect the bond with phone’s light system
Add a black mask layer above the picture to maximize the adjustable range of brightnessModify the opacity of this mask layer.
Touch the area outside this window to close it
Picture Editing
Night Mode
User InterfacesInteraction Flow
Share or Download
Download Share to friends
Cutting
Enter to Wechat/QQ/Weibo
Share to friends or Download Cancel or Next Notification: done successfully
Notification:Done successfully
Fail, please try it again Choose to stay here or back our AppNotification: done successfully
cancelNext
Next
or
Low Fedility
05000
1000015000200002500030000 Average PV per Day
How many users read each issue How many users like each issue1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
87929616
7908
18813
4358
25359
22631
9726
13594
23548
Topic of each columns1. Wars & Chinese heros !2. When the comic crash on the Korean TV series !3. Suprising School Associations !4. Plant vs Zombies !5. Special comic list for U Holiday !6. Hi, Detective !7. After the Nirvana in Fire !8. Little cute boys in Comic !9. Wandering in this Space !10.Double 11 day- the comics you can never miss
21
10
98 7
6
5
4
3
In the light of our statisticsOur users like the current hot topics. Bridging our comics to these hot topics can lead more users to our comics and largely increase the number of DAU and MAU.
Columns
Statistics
It aims to introduce comics to our users and attract users to read these comics which will directly increase the number of active users.
For these columns are issued each Thursday by ediors, I suggest to modularize this column in our admin so that our editors can edit this column through the admin.
Target:
Topic of The Coulumn
Upload Banner
Comic Name&ID
Upload Pictures
The Second Comic
Add More ComicsDoneSave
Introduction
About The Coulumn
Target:
Darft
Digi
tal P
ictu
res
Stickers & Comment System
Target & My Mission:Our team begin to build the social network-ing services in the version 5.2. We are planning to refine the comment system which plays an important role in social networking services. The version 5.2 Android App will support the function of posting pictures and stickers in users’comments. I assist to pototype parts of the comment system and design the stickers.
Back Sent
Title of the Comment (optional)
Comments & Stickers & Emoji& Japanese Emoticons
Japanese EmoticonsStickers & Emoji
Choose the specific sort of Stickers
Choose the specific one you want
DeleteLong press to delete more words or Stickers
Content Comment(9999+)
Tom
Post their comments and stickers here!(No more than 2000 words)From Android
259 490
5 minutes ago
Thea
Post their comments and stickers here!(No more than 2000 words)From Android
259 490
1 hours ago
Jim
Post their comments and stickers here!(No more than 2000 words)From Android
259 490
yesterday
Comic Name
Design T-Shirt
T-shirt Design
It was the last semester of our college lives. I suddenly got aware of the fact that some of my friends would take their graduation programs, some of them would go to work in companies and others would go abroad. It was the time to say good bye to our college lives. However, I believed it was a new beginning to our future. I hoped that we could fight for our academic goals or career promotions, so I came up with the idea to make a T-shirt which embraced my good wish and cherish memory. I invited my friend, Liu Ying , to join in. We designed this T-shirt, contacted the manufacturer to make it and sold the T-shirt on our campus.
GET IDEAS & SKETCH MAKE DIGITAL PICTURES CONTACT MANUFACTURER PRODUCE T-SHIRT SELL OUR T-SHIRT
Team Members : Liu Zhenzhen & Liu YingNicknames : Chunchun & Gougou
Liu Zhenzhen : Design the T-shirt Contact the manufacturers Liu Ying : Eidit advertisements Operate planning
通信 means communication and is the abbreviation of our institute - Science Information and Communi-cation. 向and仰are inserted between 通 and 信. Then, the meaning of phrase becomes to‘for faith’. I believed that every student need faith in their lives.
There is a special nickname of our university called Qingshui temple. There-fore, I sketch a little monk to represent our students. Qingshui temple is the place where they study and live. This little monk also represents studiousness and perseverance which just like our students strive for their goals in their four-year college lives. The ripples of the river surrounding this little monk is behalf of Qingshuihe. In Chinese, he(河)means river.
Gingko is used on the back side of T-shirt, for our university is famous for its scenery of Gingko. Our college has been selected as one of the most beautiful Gingko scen-ery in China. Even though we have to leave this university, the beauty of Gingko will imprint in our mind.
My concept & Design
We start from here
http://mp.weixin.qq.com/s?__biz=MzA4MDYyNDgxMw==&mid=205937696&idx=2&sn=c0accf08eb31c96a7e2ce3893d8e11ce&scene=2&from=timeline&isappinstalled=0#wechat_redirect
You can find more details including prices, high definition pictures, and sizes table of the T-shirt, in following address.However, this T-shirt was sold on our campus, so there is no English version of our advertisting website. (Sorry about that)
Social Softwares : Advertising the T-shirt through Weibo, Wechat and QQ (utilizing the linkages of friends)Advertising fliers : Sticking the advertisements on the walls of the seniors’ dormitories (targeting to the unknow people).The cost of each T-shirt is 37 RMB and we sell it to students for 49 RMB per T-shirt but 90 RMB for both.
Ensure the number of the T-shirt for each size and book 5-6 pieces more for the size M&L in case of emergency;
The textile : 60% cotton + 40% acrylic fibers & The craft : using foil stamping process;
Minimize the chromatic aberration between our digital pictures and the T-shirt sample, I modify our digital picture in CMYK mode;
Negot iate wi th manufacturers to reduce the cost; (PS:The most interest-ing thing was that I found that the man-ager of the manufactory was ouralum-nus. Thank to that , I got the best price;)
Negotiation with manufacturers
Marketing Strategies The Poem for this T-shirt
Advertising Logo
Thank You