Portfolio - Visual Merchandising and product design
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Transcript of Portfolio - Visual Merchandising and product design
VISUAL MERCHANDISERLIFESTYLE INTERNATIONAL (2014 -16)
Store launch new concepts
Seasonal & sponsored window display design & execution across IndiaPlanning, designing & coordinating all Mens wear related VM
Driving sales of all the categories with innovative displaysCluster styling for PAN india
New xtures, podiums & SIS look design
Designing seasonal & brand props
A picnic Garden scene as seen from top has been created to give refreshing summer take. The mannequins have been hung on the wall with clamp support and shown as if they areres�ng under a tree during their picnic getaway.
SS 15 WINDOW DISPLAY DESIGN
Based on the trend, market study , conceptualized the spring summer 15 window display.The concept has been played with a different view perspec�ve
Wrangler. It is designed keeping in mind the Wrangler’s brand image as apparels for BikersA huge 3D perspective of bike on the open road has been created as the main element of of interest. The bike handle, mirror and speedometer are extruded from the backdrop and gave a real on the road feel to the whole window.
SS 15 DENIM FEST IN ASSOCIATION WITH WRANGLER
Research and Conceptualization for the upcoming denim window sponsored by
AW 15 MONDRIAN WINDOW DISPLAY
Window inspired by the work of famous modernist painter Piet Mondrian and his minimalist geometric painting made in solid colours carefully balancing the viewpoint. Elements are extruded and (made in 3D Boxing) Moving LED Lights captures the viewers attentions and flows it in a guided way.
AW 15 WARDROBE WINDOW DISPLAY
Product centric window inspired from ones wardrobe displaying Range of products as complete set.
AW 15 SUITS FEST IN ASSOCIATION WITH VAN HEUSEN
Suited for occasion promotion in association with Van Heusen Highlighting there formal day look collection and party night wear collection.
Close up shot of elements & the styling Lit element - 3D Store entrance unit
3D Elements close up shot 3D neon lit bridge and the wine glasses tower
Front view Back view
FORMAL CLUSTER DISPLAYElements like 3D buildings ,3D Vanheusen communication BLOCKSDrop down poll - Promotion talker
MALL ATRIUM DISPLAY
LINEN SHIRTS & SUMMER SHORTS PROMOTION
LINEN SHIRTS PILLAR DISPLAY LINEN SHIRTS TABLE DISPLAY SUMMER SHORTS PILLAR DISPLAY
SUMMER SHORTS TABLE DISPLAY
Concentrated promotion to highlight and improve sales of Linen shirts and Summer shorts (Cluster display of all brands)
23"
16"
12"
13"
13"11"
1"
6"
depth 2"
12" 12" 12"2"3"
2"
15"15"15"
20"
12"
18"
8"
2"
Small Big Small
Mirror finish ACP2” LED backlit strips
1” LED backlit strips
Podium – W 24 X D 24 X H 9
MIRROR FINISH ACP
3”
SIDE SURFACEReflect e PU finish
TOP SURFACEBlack toughened glass
4”
Sides finishBlack PU
TOP SURFACEMirror finish ACP
ENTRANCE PODIUM DESIGN Center cluster podium design for new stores entrance
SPORTS SECTION NEW LOOK REDESIGN
Redesigning the complete sports section for Lifestyle for all the major sports brands.Grass flooring for outdoor active feel, dynamic wall graphics, new lit mannequincluster and podium display
INTERNAL SPACE DESIGN
Designing additional spaces availablein the stores keeping in mind categories floor plans.
SS 16 SEASONAL PROPS DESIGN FOR BRANDS
Designing SS 16 new wall props for all the in-house brands , to add the freshnessto the new season wall displays. Brands - CODE CASUAL, CODE FORMAL, BOSSINI, FORCA, FAME FOREVER, KAPPA & UCLA. CASUAL
Props concepts based on the brand theme & trend study
CODE CASUAL - SS 16 WALL PROPS
Seasonal prop Brand prop
Props designed keeping in mind brands characteristics, its target market and seasonal trends.
BOSSINI - SS 16 WALL PROPS
Seasonal prop Brand prop
Props designed keeping in mind brands characteristics, its target market and seasonal trends.
BOSSINI - SS 16 WALL PROPS
Brand prop highlighting brandsidentity. Its logo unit and the grass element has been taken asmain elements. Bottom slot to be used for stakinggradients of colored tees.
Seasonal prop highlighting new tropical print collection with surfing as their inspiration
FAME FOREVER - SS 16 WALL PROP
Fame forever prop tiled in sections and placed in different levels.The complete tropical picture comes alive once its seen from the front. Different acrylic materials has been experimented to achieve the desired look.
FORCA - SS 16 WALL PROP Props designed keeping in mind brands characteristics, its target market and seasonal trends.
Theme & Inspiration board
The Intial research included studying the trend forecast, market study and understanding the materials that can be used for the window disoplay. The trend board, mood board and theme boards are shown below.
Theme board
To Design & execute Spring - Summer window display of Helios - The watch store
TITAN INDUSTRIES LTDHELIOS -
GRADUATION PROJECT