Hi there,While getting a degree in Medicine, I found out that looking at things from an unconventional P.O.V. and acting on those insights was more of a forte, than listening to 55 different versions of a heartbeat.

Breaking classic conventions as a ‘doctor’ in advertising; Living by an everything is possible attitude and picking up some very expensive paperweights along the way; all made me realize I’m not going anywhere, but this industry.

Until someone offers me a job as a professional whale hunter – hunter.

Take a look at the next pages for some of the work I did, after leaving the white coat in the wardrobe.

Tim Polder+31-642707520

Click! for the casefilm

actie@wijsman.nl

‘OUD & OPNIEUW’

Challenge: Throw a fun New Year’s eve party. At NYE it’s always a battle to be with the right people and at the right venue, which costs a ton to get into. The worst part being, that if you’re not paying attention at that one crucial moment, you miss it and you’ve got to wait a whole year.

Solution: Celebrate NYE 2 weeks in advance with your best friends, every hour, for ten hours straight. Including count-downs, champagne, fireworks and making out with complete strangers.

And get Martini to sponsor the whole thing, so it doesn’t cost a ton to get into.

Results: 10 happy new year moments, 250 smiling people, an unproductive Thursday.

Click! for the casefilm

STUDIO LANCIA

Challenge:

Get ING car lease employees enthused for their new Lancia Ypsilon fleet, since a new fleet gets delivered every other week and they were recently taken over by BMW.

Solution:

Instead of the standard road show or the obligated pie in the shape of a car we involved the ING employees in the world of Lancia. A world of style, art & photography. Taking the Lancia brand video as jump-off point, we ‘rebuilt’ the set, took one ace photographer, a few models and made some amazing photo’s. Which were printed on the biggest piece of paper we could find, framed and hand-delivered to the ING car lease team.

Results:

50 beautiful pictures of a competitor's car hanging in a BMW building and a request from Lancia international to adapt the whole thing when they find the budget.

Click! for the casefilm

THE BOMBAY SAPPHIRE ‘FELICITATIE’ BAR

• ….

Challenge: Get free drinks for 10 days at the 195th celebration of student society ‘Vindicat Atque Polit’.

Solution: 1. Design & built a kick-ass bar that fits nicely into both the theme of the Lustrum, and the just released “glow in the dark” promotion of Bombay Sapphire. 2. Convince Bombay to give a lot of free gin for said event. Knowing 18-25 year olds are the demographic that are still deciding their spirit’s preferences and this being the perfect guerilla opportunity for a Bacardi brand at a Bols event.

Results: An extraordinary headache and 40K in turnover.

APENKOOI

Challenge: Do something else entirely in the Dutch party scene; where one “has” to be on the guest list, sneakers are a reason not to get into a club and smiling is forbidden.

Solution: Organize a party that’s a throwback to everyone’s favorite childhood game: ‘Apenkooi’. Where everything is possible, dressing-up is a most and not wearing sneakers is a reason not to get in.

Results: One of the most fun and trendsetting parties in the Dutch party scene. Went from underground creative get-together, to one of the biggest events in the Netherlands.