1. Manpower, corporate stand 2007

2. Yanmar, Boot Dusseldorf 2011 3. Spigthoff advocaten, NJC 2008 4. Spigthoff lawyers, an Amsterdam based lawfirm wanted to be different in their communication. A concept was developed in coorporation with OgilvyPROJECTAmsterdam. The idea was that Spigthoff lawyers will be badasses when necessary! The link to wild predator-like animals was made.HIGHLIGHTIt was my task to pour this concept into a 3-dimensional shape. The booth can be seen as an abstract prison where the animals try to break out. In the front, the two pedestals where used for discussions on lawmatters between a famous lawyer and prospect students. It worked very well as crowdstopper. The booth was the most the most visited on the exhibition!Design: Rutger van AmersfoortConceptualization: Rutger van Amersfoort in coorporation with Ogilvy Amsterdam 5. Sigma Coatings, OTC Houston 2010 6. Merck serono/ Rebif, corporate stand 7. Alex, Dag v/d Belegger 2011 8. The best broker bank in the Netherlands, Alex, wanted to communicate their strong company values in a focused and direct way. I came with aPROJECT concept which can be best described as a silent seminar. A well-known stockbroker guru gave presentations during the day. prospect clients couldjoin in by use of the headphone. No other noises from the exhibition could interfere and so the attention was at a maximum level!HIGHLIGHTThe booth design itself was very clean with a huge Alex logo in 3D to get maximum attention.A lot of new contracts were closed at the exhibition. A big success!Design: Rutger van AmersfoortConceptualization: Rutger van Amersfoort 9. Sokkia, bouwbeurs 2010 10. Tomtom BL, Corporate stand 2011 11. In the navigation industry TomTom is one of biggest brands worldwide. Their business solutions branch needed some exposure also. A modular boothPROJECT was developed to be used on exhibitions throughout Europe. In different configurations and sizes the stand is built up to 15 times per year. Alwayswith the same brandexperience.HIGHLIGHTThe design is very slick and clean to create maximum attention to the product. Modular demo pillars are used to show the great capabilities of theTomTom hardware.Through the whole setup a decorative green LED line is used. This gives the design the final and unique touch.Design: Rutger van AmersfoortConceptualization: Rutger van Amersfoort 12. APX Endex, WGC 2010 13. SigmaKalon, Norshipping 2007 14. Yellowbrick, Intertraffic 2012 15. Soya Austria, Health ingredients 2011 16. Merck Serono,Bieomond 2009 17. Tramedico, Corporate stand 2010 18. biogen, corporate stand 2012 19. Through cutting-edge science and medicine, Biogen Idec discovers, develops and delivers to patients worldwide innovative therapies for the treat-PROJECT ment of neurodegenerative diseases.HIGHLIGHT The inspiration for the design came from the synapses of a human brain and the helix-structures of DNA. Together they formed the organic sha-pes in the booth. Balanced out with cleancut high gloss shapes it created the perfect contrast. Lots of decorative light spheres made overall lookexciting and dynamic.This booth was made modular so it can be built up in different heights and sizes.Design: Rutger van AmersfoortConceptualization: Rutger van Amersfoort 20. SEcretary+, management support 2010 21. Alex, Dag v/d Belegger 2011 22. Carglass, AutoRai 2011 23. Carglass, is well-known for its TV commercials broadcasted year after year. Thats why we came up with a concept to let people play in theirPROJECT own! The videos were edited and uploaded directly to youtube and went viral in no-time. A lot of free publicity was generated. Views went up to100.000!HIGHLIGHTA lot of action was going on at the booth; demos were given by the professionals who also starred in the famous TV commercials. This createdmuch traffic. Watch the movie down below for an indepth review.The booth was awarded with a 7.8 by the AutoRAI visitors. (source TNS/NIPO)Design: Rutger van AmersfoortConceptualization: Rutger van Amersfoort in coorporation with XXS 24. Teletrain, De Dagen 2011 25. Marktplaats, Webwinkelvakdagen 2012 26. Saucony, corporate stand 2012 27. Going for black...PROJECTThe main design question was, how can the Saucony running shoes stand out in all the visual noise of an exhibition. The answer was simple: byHIGHLIGHT creating a dark contrasting booth and by use of top-to-bottom illumination the colourfull shoes almost begged for attention.Fullcolour fabric visuals underlined different innovative shoes. For future exhibitions these can be changed as the marketing communication ofSaucony is also very dynamic.Design: Rutger van AmersfoortConceptualization: Rutger van Amersfoort 28. BaginBusiness, modulaire showroom 29. Chipsoft, corporate stand 2012 30. BinckBank, Dag v/d Belegger 2011 31. Fagron, KNMP 2011 32. TDK, IFA Berlijn 2012 33. Royaan, Horecava 2009 34. Abbott, corporate stand 2011 35. Kasbank, Sibos 2011 36. Bayer Animal Health, KnmP 2010 37. Smith&Nephew, corporate stand 2007 38. Concept Week v/d Ondernemer Plenaire podium 75% van de standbouw Alle sessiezalen 39. Week van de Ondernemer, a well-visited exhibition which takes place 12 times per year, one in each province of the Netherlands. In differentPROJECTbranches marketleaders are using this platform to get in contact with the entrepeneur.HIGHLIGHTI created a basic design structure which could be fit to a certain brand. Also I designed the main stage where famous presenters like Humberto Tan gave their presentations in front of huge backprojected wall. See the movie below to get a better overview of the project.Design: Rutger van AmersfoortRealization: Laarhoven design 40. NORbrook, CPHI 2012NEM, corporate boothHamworthy 41. Glaxo smith kline Sun PharmaClifford, AutoRai 2009 42. douwe egberts Teva pharmasmit & zonen 43. DJ meubel3hoog Decorlogo, Club airWE modeshow, gashouder