Portfolio Santiago Donoso Cubillos 2016

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SANTIAGO DONOSO CUBILLOS BRAND IDENTITY DIGITAL MARKETING DIGITAL PRINT PORTFOLIO 2016

Transcript of Portfolio Santiago Donoso Cubillos 2016

Page 1: Portfolio Santiago Donoso Cubillos 2016

SANTIAGO DONOSO CUBILLOS

BRAND IDENTITY DIGITAL MARKETINGDIGITALPRINT

PORTFOLIO 2016

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BRAND IDENTITY

Bringing brands to life by highlighting the values that best identify them.

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GEDIC INGENIERÍACIivil Engineering Firm (Bogotá, Colombia)

NOI VESTIDOSWomen Dress Rental(Bogotá, Colombia)

URBAN AREA ARCHITECTSArchitecture Studio(Houston, TX. USA)

LAT MIGRATION AUSTRALIAImmigration Professional ServicesAustraliana(Perth, Australia)

RCP PROJECT CONSULTINGProject Management Consulting Firm (Bogotá, Colombia)

NAVIERA RÍO GRANDE GENIOUSCargo Shipping (Bogotá, Colombia)

SANCHEZ, SARMIENTO, SEPULVEDALaw Firm(Bogotá, Colombia)

MDBSoftware Solutions(Bogotá, Colombia)

DRAGONFLYSoftware Development(Bogotá, Colombia)

HANNANPilates and Yoga studio forwomen(Bogotá, Colombia)

MOPAFashion accessories specialised in silver and pearls jewellery.(Bogotá, Colombia)

ZAGOInterior Design / Plants and plant’s pots.(Bogotá, Colombia)

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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PRINT

Brand communications, made the beautiful old fashioned way... on paper.

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GedicCivil EngineeringBogotá, Colombia.

The challenge in redesigning the company’s new corporate identity consisted in presenting GEDIC as an innovative and flexible organization, away from the traditional engineering perception as a flat and rigid discipline.

Likewise Gedic wanted to highlight its commitment to the development of innovative, sustainable and environmentally friendly projects.

The second step working with Gedic was to implement the new identity into basic marketing collateral including:

Business cards Letterhead EnvelopesBlueprint Cover and; A notepad to be used as a giveaway for their clients.

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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NOI VestidosWomen Dresses RentalBogotá, Colombia.

After reviewing and fully understanding NOI’s interests and requirements, I was responsible for developing an identity that presented the brand as a serious and professional, yet a contemporary, friendly and capable to meet the women’s dress rental needs.

Business CardsLetterheadContract’s EnvelopDress CoversInformative Tags

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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POLCO S.A.SChemical and Physical Analysis EquipmentMedellín, Colombia.

The collaboration with POLCO has extended for more than two years now.

The material developed for POLCO encompassed the design of basic stationery including Business Cards, Letterhead and Folders.

Likewise I have been responsible for issuing the company’s monthly newsletter also known as PolcoMagazine.

All PolcoMagazine files are available at :

http://www.polco.com.co/web2016/enterese/polco-magazine

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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Urban Area ArchitectsWork spaces and building design.Houston, TX. USA.

Urban Area required the redesign of the firm’s corporate identity, providing it with a more contemporary and friendly look.

After presentation of different proposals, continuous communications and collaborative work, we achieve the result the firm was looking for.

Once this stage was completed we moved into the development of basic material such as:

Business CardsA4 LetterheadA4 Folders

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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LatMigrationAustralian Immigration SpecialistsPerth, Australia

My work with LatMigration started in 2013 during the company’s foundation.

My collaboration included the participation in its name selelction, the development of its corporate identity and design of additional material including:

Business Cards A4 Letterhead Two informative brochures providing insights about the Australian immigration process.

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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KreiworksEvents & Media productionCanberra, Australia

In 2015 I had the pleassure to collaborate with Kreiworks in the design of promotional material of the Colombian Music show “Intentalo Carito” prior to its presentations in Melbourne and Sydney.

The material was aimed at both Spanish and English speaking audiences.

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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FamaPublicity ServicesCanberra, Australia

I designed the marketing collateral for Fama’s signature “PuraVida” music festival on its 2011, 2012 & 2013 editions.

The use of vibrant colors and multiple elements highlighted the diversity of backgrounds and music styles from the attending bands.

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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Colombian Embassy in AustraliaForeign AffairsCanberra, Australia

Design of invitations and informative brochure for the concert held by the Colombian Embassy in celebration of “The Colombian Independence Bicentenary”.

Both the invitations and brochure featured a formal and subtle layout combined with the repeated presence of the bicentenary’s logo (not designed by me) and Colombia’s flag in the form of three uneven strips, providing the design with a smooth and festivity look in accordance with the occasion.

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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BonkaEntertainment / MusicBogotá, Colombia

Pitching for the design of BONKA’s (Colombian POP band) first album’s identity.

My proposal was awarded as winner and resulted in the design of the full material including; CD Label, booklet and back cover.

The design incoprorates band members photography, a two colour soft contrast and illustrations that identify each of the members with their role in the band.

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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ZagoInterior Design / Plants & Plant’s PotsBogotá, Colombia

I helped Zago Design with the creation of its Corporate Identity and application in a variety of printed material including:

Business cards Letterhead EnvelopesMultimedia CD CoverProduct reference tags

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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Moving forward to the digital / web design

DIGITAL

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GML Software WebApp for Pet Owners Bogota, Colombia

Redesign of all the application’s screens (30 approx) according to provided guidelines for its later development by the client.

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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ExperianceWebApp for Medical ConferenceBogotá, Colombia

Design of mockups for a webapp to be used as a supportive tool during the medical conference held by Experiance’s client, Boehringer Ingelheim presenting the medicine Gilotrif.

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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OGAPneumatic ConveyingBogotá, Colombia

Design of initial mockup to define the website’s look and feel. I also participated in the back end layout and set up with wordpress.

www.oga.com.co

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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LatMigrationAustralian Immigration SpecialistsPerth, Australia

Design of LatMigration’s first website on wordpress in addition to creating, setting up and linking Facebook and twitter accounts.

www.latmigration.com.au

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

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Exposing brands to the eye of the millions of everyday internet users

DIGITAL MARKETING

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POLCO S.A.SChemical and Physical Analysis EquipmentMedellín, Colombia.

After developing the previously mentioned works for POLCO SAS, I collaborated providing consulting services for the structuring of the company’s first adwords account.

This job included setting up adgroups for the promotion of polco itself and the brands they distribute, Keywords revision and reporting for POLCO’s first AdWords campaign.

The insights presented were very well recieved and provided the company with the ground and confidence to continue investing on online advertising.

BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETINGSANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016