P O R T F O L I O & R E S U M E

M A R A G O N Z A L E S

Graphic Design Editorial Design

Illustration Branding Advertising

Typography Character Design Motion

Graphics Photography Video Editing

Design Food Animated Shows Comics

Psychology Games Lettering & Calligraphy

MARA GONZALESI’m

+63 927 726 5916

maragonzales0422@gmail.com

30 Marblewood st. Greenwoods Cainta, Rizal

cargocollective.com/maragonzales

An aspiring visual artist and designer, in pursuit of

continuously improving my creative skills, gaining more

experience and developing my work ethics. I’m a flexible

worker, proficient in both traditional and digital media,

capable of working independently or with a team. I enjoy

sharing ideas, as well as exploring and learning different

techniques and design approaches.

EDUCATIONAL BACKGROUND

HOBBIES & INTERESTS

EXPERIENCE & ACHIEVEMENTS

SKILLS & SOFTWARE PROFICIENCY

PRIMARY

La Consolacion College

Pasig

SECONDARY

St. Paul College

Pasig

TERTIARY

University of Santo Tomas

College of Fine Arts & Design

Major in Advertising Arts

GWA: 1.78 (Dean’s Lister A.Y 2011-2013)

SPCP Seniors ‘10 Yearbook Team Layout and Design Section 2010

UST CFAD 1AD5 Block Vice President 20102AD5 Block President 2011

The Varsitarian (Official Student Publication of UST) Artist 2012-2015

Ideas That Matter AdCampaign Competition - 2nd Place 2012

Vapor Studio Asia - Intern 2013

Summit Media - Intern 2013

Adobo Design Awards 2013 Open Theme Category Finalist

15th & 16th Inkblots 2013 & 2014 (UST National Campus Journalism Fellowship) Creatives Committee Head

Freelance Illustration & Design Work

PhotoshopIndesignIllustratorPremiere ProAfter Effects

& FREELANCE WORKI’m available for HIRE

REBRANDINGODYSSEY MUSIC & VIDEO

Redesigning the corporate identity of Odyssey Music & Video is the topic of my thesis study. Odyssey Music & Video is the Philippine’s largest retailer of music, video and entertainment products. The major objective of this study is to create an identity that would better reflect Odyssey’s brand values and offerings, as well as appeal to its target audience.

Design elements from its current identity were retained for brand recognition and additional colors and graphics were added to bring more personality to the brand. The concept of “Keep Playing” was also added as the brand message for the redesign to communicate the idea of continuously having fun as the brand continuously provides the best to its market.

To view the whole corporate identity manual click this >

spinning disc play button the letter O Odyssey icon

100% TINTODYSSEY

PLAY PURPLE 100% TINTODYSSEY

PURPLE

60% TINT

40% TINT

‘PILIPINAS’ COVER ILLUSTRATION

This is an illustration for a school project where we were tasked to create a mock-up book cover of our choice. The concept of the illustration I made was based on an imaginary book of illustrations of various Philippine eras and settings.

INKBLOTS 2014

Inkblots is the annual national campus journalism fellowship held by The Varsitarian, the Official Student Publication of The University of Santo Tomas.

As the creatives committee head of the 16th Inkblots, I’m in charge of conceptualizing and art directing the visuals for the production of promotional materials and collaterals for the event such as posters, name tags, shirts and souvenir magazines.

Inkblots 2014’s theme is “Breakthrough” and discusses journalism in the digital age, thus the use of circuit board-inspired graphics and modern aesthetics throughout all materials to better translate the theme to the visual identity of the event.

PAPAL MAGAZINE

The Varsitarian published a special supplement on the Papal visit 2015, containing news and features highlighting Pope Francis’s stay in the Philippines. I was tasked to select the font families to be used and to create the overall layout style to be followed.

The layout design was made to be clean yet bold but not too striking to maintain the sophisticated look of a news supplement.

CUP DESIGNPACKAGING

This illustration was designed to visualize the brand’s tagline “Good Tea, Good Time”.

Mono-line vector illustration style was used to portray a friendly, modern and youthful look.

TYPOGRAPHY WORKS

These are typography, lettering and calligraphy pieces I did, some are personal works while the others are exhibit contributions.

Contribution to

UST Unicef Org anniversary exhibit

Contribution to

TypeLab MNL 2015 exhibit

Contribution to

TypeLab MNL 2015 exhibit

Contribution to

Type Kita 3 exhibit

Personal Work

Contribution to

Block Party Songs & Strokes exhibit

Collaboration with:

Chelsea Ortega (illustration)

Contribution to

Block Party Songs & Strokes exhibit

Collaboration with:

Chelsea Ortega (illustration)

EDITORIAL ILLUSTRATIONS

These are some of the illustrations I did as an artist of The Varsitarian, the Official Student Publication of The University of Santo Tomas.

Features

Annual fireworks in UST

Special Reports

K-12 and parent’s reactions

Papal Supplement Article

Why popes visit UST

Literary

“Nightingale”

Special Reports

Capital Punishment

Circle

Brillante Mendoza’s Taklub

INFORMATION DESIGN

As an artist of The Varsitarian,I also made these infographics for various events.

ADOBO DESIGN AWARDS 2013 ENTRY

I submitted an entry to the 2013 Adobo Design Awards Open Theme Category with the theme: Manila and was part of the finalists for the student category. In this design, I mixed illustration with typography to display prominent figures in Manila.

+63 927 726 5916

maragonzales0422@gmail.com

30 Marblewood st. Greenwoods Cainta, Rizal

Please do contact me if it’s me you’re looking for:

cargocollective.com/maragonzales