Portfólio Marketing Cooperado
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Transcript of Portfólio Marketing Cooperado
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Planejamento de Marketing 2012 - 2013
Ações de Marketing
Institucional - Promocional
2º semestre 2012
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Planejamento de Marketing 2012 - 2013
Arte utilizada em:
Abrigos de ônibus;
Backbus;
Anúncios de jornal;
Sancas de ônibus;
Panfletos.
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Planejamento de Marketing 2012 - 2013
Visual Merchandising
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Planejamento de Marketing 2012 - 2013
Visual Merchandising As vitrines são trocadas a cada dois dias, dando
oportunidade aos 53 lojistas exporem seus produtos e
alavancarem as vendas.
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Planejamento de Marketing 2012 - 2013
Visual Merchandising
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Planejamento de Marketing 2012 - 2013
Campanhas Marketing Uma novidade no segmento de feiras: campanhas de
marketing fora do calendário tradicional (dia das mães,
namorados, pais, Natal).
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Planejamento de Marketing 2012 - 2013
Campanhas Marketing
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Planejamento de Marketing 2012 - 2013
Dia das Crianças Pipoca, pula pula e decoração especial para a
criançada. Vitrine temática e alavancagem nas vendas.
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Planejamento de Marketing 2012 - 2013
Comunicação de Natal
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Planejamento de Marketing 2012 - 2013
Antes Depois
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Planejamento de Marketing 2012 - 2013
Antes Depois
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Planejamento de Marketing 2012 - 2013
Comunicação de Natal
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Planejamento de Marketing 2012 - 2013
Campanha de Natal
Foto gratuita com Papai Noel;
Sorteio de 3 tablets;
Sorteio de 30 presentes;
Pipoca aos sábados;
Carro de som pelo bairro.
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Planejamento de Marketing 2012 - 2013
Gestão à Vista
Por serem ações de marketing cooperado, todas as
despesas com as mesmas foram discriminadas e
apresentadas no mural e as notas fiscais, guardadas no
escritório da empresa.