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Medtronic DriverCorporate Design | Awareness campaign | DMsMedtronic’s Driver stent was considered as the “gold standard” but needed a fresh image. The developed identity and campaign compares Driver to everyday objects such as a paperclip. Each object is simple yet powerful, each one a great masterpiece just like Driver.

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How do you know you have a winning design?With nearly 2 000 000 drivers there’s really no mystery, it’s all down to the modular design.

Nearly2 000 000 driversand we keep on driving

Just another winning design…

Just another winning design

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MED28339_Driver_advert_A4.indd 1 19-11-2008 09:58:23

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MED28339_bookmarker_WT2.indd 2 24-10-2008 09:39:00

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Medtronic DriverCorporate Design | Awareness campaign | DMs