Portfolio c
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Transcript of Portfolio c
LUCASSOCIAL MEDIA STRATEGISTROJAS
LUCASBorn in Buenos Aires argentina on 1987. Left the warmth of my home in persuit of a career as a digital / social media strategist in the major leagues.I see life as a oportunity to experience, the more we do, the best it is.
ROJAS
EXPERIENCECOMMUNITY MANAGER
LA NIÑA AGENCY [jun. 2012 - dec. 2013]
COMMUNITY MANAGERALMA MAGAZINE U.S. (FREELANCE)
[sep. 2011 - aug.2013]
ADVERTISING MANAGERLACTEOS ARTESANALES S.A.
[feb. 2011 - may. 2012]
MARKETING ASSISTANT ZAFIRA DESIGN S.A.
[mar. 2009 - dec. 2010]
CO-FOUNDER / CEO / SOCIAL MEDIA STRATEGIST N.D.E.
[feb. 2011 - abr. 2013]
SK
ILL
SEDUCATIONPOSTGRADUATE DEGREE:SOCIAL MEDIA AND CONSUMER ENGAGEMENTMIAMI AD SCHOOL [2014]
GRADUATE DEGREE:BACHELOR IN BUSINESS ADMINISTRATION UNIVERSIDAD CATÓLICA ARGENTINA [2008 - 2013]
COURSE:ART DIRECTION MIAMI AD SCHOOL BS.AS. [2013]
COURSE:INDUSTRIAL DESIGN UNIVERSIDAD DE PALERMO [2007]
HIGHSCHOOL:INTERNATIONAL BACCALAUREATEST. GEORGE’S COLLEGE NORTH [2002 - 2004]
(786) 493-7714
http://lnkd.in/kDF5dA
CONTACT
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Paid MediaAnalytics
Strategic vision
Spanish
LeadershipTechnology
Portuguese
Art direction
English
TARGET:General public, skewing on wealthy fathers.
CHALLENGE:Get general public to take notice of this halo car (RS7), and use this car to trickle throughout the rest of Audi’s lineup.
INSIGHT:Men grow old fantasizing about the super-car they will buy as soon as they have the money. The truth is that when they have the money their life has changed, and they need a bigger different kind of car.
STRATEGY:Convey to our audience that the RS7 is in fact the car they need, and the sports-car they always wanted.
IDEA:You can be the Agent RS7
Objective:Create an awareness campaign around the launch of the Audi 2014 RS7 model, generating buzz for the newest halo car
EXECUTIONTACTICS
METRICS:ImpressionsEngagement
Test-drive requests
OBJECTIVE:Develop a brand awareness campaign for converse that leverages social principles yet does not utilize modern technology to be effective.
TARGET:Young carefully careless music fanatics, who go to rock concerts
CHALLENGE: Make Converse own the rockstar experience
SINGING BOOTH
EXECUTION TACTICS
OVERSIZED SNEAKERS BRANDED STAGE
INDUSTRY INSIGHT:Shoes are the most important part of an outfit, they define how you see yourself.
TARGET INSIGHT:They dream about experiencing how it feels to be a rockstar.
IDEA:Converse makes you the Rockstar
METRICS:# of people participating in the contest# live impressions during concert# user generated content# new followers in social media
SOCIAL INSIGHT:Concert-goers love to take footage of their favorite musicians playing live, and then upload that footage in social networks.
STRATEGY:Converse will put a fan onstage during a live concert, allowing them to have the rockstar experience in front of thousands of fans
OBJECTIVE:Create brand awareness through digital and social media
TARGET:Young successful over achievers, that pride themselves of always being ahead of trends. Obsessed with self-image, seek constant self indulgence in quality materials and experiences.
CHALLENGE:Reach consumers generating awareness without using any kind of paid media.
INDUSTRY INSIGHT:Consumers looking to acquire luxury products demand VIP treatment and expect to be catered to in an extremely personal way.
TARGET INSIGHTThey are the CEO’s of their company, and they want to be in charge and ensure that their products are tailored by to them and for them only.
STRATEGY:Translate their excellence of craftsmanship, timeless exclusivity, and brand identity to their digital DNA.
IDEA:Align the uniqueness of the buying experience with the uniqueness of the product.
METRICS:# of website visits
# e-commerce sales# of impressions
# of updates shared