Aude Mazaud

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Each digital campaign was designed with a purpose to garner new

customers, engage and drive traffic to their website while reflecting my

client's brand identity and voice.

*All information ©Spritz LLC. Private and Confidential.

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Banner ads, retargeting, social media, sponsorship

This campaign was designed to raise my

client’s brand awareness and sign-ups to their online

platform through retargeting, social media, and podcast

sponsorship.

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Email Marketing

To kick off the holiday season for an international film

festival, this e-blast was designed to convey the festival’s

brand personnality and invite Bay Area residents to attend

their holiday dinner.

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Facebook and Twitter

Campaigns

This campaign was

designed to drive potential

investors to this company’s

website and strengthen its

brand presence accross

social platforms.

I strategically identified how

to allocate funds for greater

reach and impact.

Twitter Campaign - 250,280 impressions – 1,000 clicks to website (11/01/14 – 12/01/14)

Facebook Campaign - 145,829 impressions, 2,000 clicks to website (9/30/14 – 10/30/14)

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Twitter Account Management

I develop the content and manage the Twitter calendar

for this cruise line company. Within one year, their total

number of followers increase by 86%.

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Infographics

Powerful and unique infographics were designed to educate and engage potential investors on my

client’s online platform. One of them was featured on Forbes on December 18, 2014.

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These designs are inclusive of print collateral designs and advertisement

placements in Bay Area publications to target each clients specific need.

As Account Manager at Spritz Marketing, I created the content, lead the

brainstorm sessions, and worked hand-in-hand with the creative team to

develop a design direction that would effectively capture and execute the

client's goals for our campaigns.

*All information ©Spritz LLC. Private and Confidential.

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Brochures

Utilizing the company’s design direction, my team was asked with creating brochures used during events

and conferences. Working in tandem with my creative team, we ensured to convey clear and relevant

information, while reflecting my client’s brand and values: reliability, efficiency, and innovation.

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As Account Manager for a five-day film

festival, I worked extensively with the

creative team to develop design and

upheld multiple timelines for all creative

materials in both digital and print

production: all on-site signage, festival

credentials, print and digital

advertisement, posters, post cards,

digital invitations, sponsor decks and

event program guide.

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As Account Manger at Spritz Marketing I worked on

Public Relations projects in both ongoing outreach to

secure coverage in local Bay Area, and US national

media, and on a project-basis for events.

*All information ©Spritz LLC. Private and Confidential.

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Implement PR strategy; write and deploy press releases

Coverage secured in national and local media accross print, digital, radio, and TV for a premium

cruise line company.

Reach: 544,800

Circulation: 175,000

Circulation:

26,603

Impressions: 4,684,004 Circulation: 58,1532

Circulation:

168,362 Circulation: 61,700

Reach: 726,909

Reach: 3,791,223

Reach:

729,800

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As one of the two account managers for this cruise line company,

I organized with my team a surprise activation on air, land, and

sea for San Francisco communters going home after their work

day. Our client’s goal was to increase brand awareness among

San Franciscans and drive PR coverage. We effectively planned,

implemented, and managed the activation from conception to

production, coordinating with multiple actors and designing all on-

site collateral. The commuters were greeted on-land and on-board

with gourmet food and Champagne, music band, masseuses, gift

bags, and improvisation actors.

2,400 targeted consumers experienced the activation and

engaged with the brand. The event generated 300 new leads and

significant impressions via media coverage and social media.

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I worked with my creative

team to design my client’s

booth at Dreamforce 2015

(San Francisco)

I identified targeted regional events, strategic partnerships and activations and developed creative

marketing collateral to drive brand awareness and PR coverage for this cruise line company. I also

provided on-site support and coordinated with all actors to ensure all benefits were fullfilled.

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This segment depicts various blogs that were

published on behalf of my company or clients while

working at Spritz Marketing.

*All information ©Spritz LLC. Private and Confidential.

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Blog

As Account Manager, I have to constantly

stay up to date with current trends in the

Marketing Industry. For our company

blog, I analyzed and researched new and

upcoming Facebook trends for 2015, while

keeping our company voice at the forefront,

positioning the company as an expert in the

industry.

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Newsletters

As Account Manager for this online real

estate platform, I am in charge of creating

their monthly newsletter, including crafting

content.

In this newsletter, I focused on the health of

the US housing market in the introductory

paragraph. I analyzed and summed up the

trends in the real estate industry focusing on

the differences in US markets.