LA&S 490 Summer 2010 Internship

Northern Media, Chicago IL

Table of Contents

• Learning Objectives……………..Pg.3-8

• Resume…………………………..Pg.9

• Sample of Work………………….Pg.10-14

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Learning Objectives

• A) Objective #1: By August 1st, contact major beer distributors throughout the Chicagoland area, in an attempt to set up meetings where I will present Northern Media Inc’s advertising capabilities.

• B) Learning Activities: In order to accomplish this; I must network with existing clients, as well as identify new decision makers at the distributing level. I then will set up appointments with these representatives, were I will present to them the Northern Media plan.

• C) Evaluation: I will be evaluated on the number of appointments set-up along with the number of projects sold.

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EUCLID BEVERAGE-MOLSON

“OLD TIME HOCKEY” Competitive NON-CHECK Chicago Tournament “4 vs. 4” January 28th – 30th, 2011 @ Elmhurst YMCA OUTSIDE Ice Arena 211 W 1st St Elmhurst, Illinois 60126

•Reflections: I achieved my objective by contacting Euclid Beverage to set up a meeting to renegotiate the hockey tournament.

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• A) Objective #2: By July 10th, I will have completed setting up a flickr account for Northern Media Inc.

• B) Learning Activities: For me to complete this objective I must first meet with my graphic vinyl representative. Once I have meet with her, I will then go through all of the past projects proof of performance pictures and select the best ones for the flickr page.

• C) Evaluation: I will be evaluated on two things, the look of the flickr page as well as if I have completed the page by July 10th.

• Reflection: My goal was to have the flickr account up and running by July 10th. We are still in the process of working on this project.

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• A) Objective #3: By August 1st, I need to find three sponsors for the local buddy (special needs) baseball team.

• B) Learning Activities: In order to accomplish this objective I must contact existing clients public relations or human resource departments and present my proposal. Along with that I must also make cold calls for new sponsors that might be available.

• C) Evaluation: I will be evaluated on the three new sponsors that I can obtain for the buddy baseball team.

• Reflection: I was very successful in this objective. I was able to obtain 3 sponsors for the local buddy baseball team. (See next page)

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Howard Haas

Dear Mr. Anonymous,Howard Haas Design Firm will purchase the “Gold” package for Northern Media Inc’s special needs baseball charity team …Please contact us if you have any additional questions,Howard HassCOO

Anonymous, MPO would be glad to sponsor the Buddy Baseball Team in the amount of $250.00 Thank you for taking the time to meet with our company to present this great charitable opportunity.John O’Malley,Sr. Operations manager

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7-14-2010

Dear Anonymous,

Thank you for taking the time to explain to our company the different levels of sponsorship for the Buddy Baseball Team that your company Northern Media Inc represents

It would be our pleasure to choose the Bronze package

Enclosed is a check in the amount of $ 350.00

Sincerely,

Scott Pink Pg.8

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Anonymous Resume 1234 Main Street

Lawrence, KS 66045 (785) 867-5309 email@ku.edu

Objective •Seeking the opportunity to serve as an advertiser for a growth oriented company

Education University of Kansas William Allen White School of Journalism and Mass Communications Lawrence, KSBachelor of Science in Journalism Anticipated Graduation May 2012

•Area of study strategic communication

Work Experience Northern Media Inc Chicago, ILAdvertising Intern May 2010-Present

•Assisted in coordination of promotional campaigns•Maintained records, files and emails•Scheduled and managed installations of vinyl advertising materials

Marcellos Restaurant Northbrook, ILAssistant Manager May 2009- August 2009

•Oversaw customer reservations and seating request•Assisted in menu planning•Distributed advertising flyer's throughout the Chicagoland area

Wiener Take All Buffalo Grove, ILHost January 2006- August 2008

•Provided dining services for patrons•Scheduled and trained employees and ensured proper staff coverage•Assisted in the timely and successful resolution of customer complaints•Responsible for balancing the cash register and credit card machine

ActivitiesKU Dance Marathon, Lawrence, KSRaised money for charities- 2008, 2009Fragile X of Greater Chicago, Chicago, ILVolunteer, 2000-Present

Samples of Work 1. Miller Party Deck: My first project

that I worked on was the Miller party deck. First I went out and took pictures of the site. I then sent the pictures to my boss for measurements. Below you will see the final product. I learned how many steps that it takes to produce one wall art as well as the amount of clients one must please in order to achieve the final product.

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2. Max indoor Soccer: Northern Media Inc was one of the many sponsors for the Max indoor soccer tournament. I was responsible for keeping score of the various matches as well as setting up the Northern Media inc booth. I learned how much hard work it is setting up and working a large children’s tournament. There are so many small and specific details that go into planning such a large event. I learned the value of organization.

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3. Leinie Lodge: This was my favorite assignment that I had the opportunity of working on, plus I got to meet with so many major beer distributors. It was my job to take before and after pictures of this project. I learned a lot in regards to how many countless number of hours that go into this type of program and the amount of workers used for a project of this magnitude. The final product was wonderfully done. The before and after pictures can be seen on the right.

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_MAY 2010$26.51Speedway

$21.12BP $24.32Speedway $18.94Kinkos $12.15Staples

TOTAL------------------------------------------------ $103.04

JUNE 2010$18.45Speedway

$21.63Speedway $25.02BP

$50.00 I-Pass $17.45Coffee $75.00Fedex

TOTAL------------------------------------------------ $207.55

JULY 2010 $22.36Speedway $18.37BP $25.84BP

$36.66Kinkos $22.75Lunch-meeting

TOTAL------------------------------------------------ $125.98

Northern Media: Summer intern expenses sheet

4. Expense Sheet: For my fourth sample of work It was my responsibility to keep track of all my out of pocket expenses. In order for me to be reimbursed each month, I needed to hold on to all of my receipts as well as submit a spread sheet each month showing what I have spent. If I did not have it in by the first of the month I would not be reimbursed by the company. I learned a great deal from this expense sheet. It taught me to always check each receipt I was given to make sure the charge amount was correct. I also learned how important it is to be organized, because if I was not it would have been money lost out of my own pocket.

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5. Office Work: I was responsible for maintaining the office files, daily emails, faxes and writing down on a dry erase board all upcoming projects. Even though I had to do an excel spread sheet for the upcoming projects, my boss is a visual learner and required me to write all the upcoming projects on a big dry erase board located in his office. From this I learned that even when you think something is pointless and a waste of time, you keep your opinions to yourself and do what you are told. That was probably one of the harder skills I had to learn.

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