LUCY gLENN | pORTFOLIO 2014

personasInfusing personality into our data

LEGO Brand Personas

An internal Graphic Design project for print and presentation. Personas is a visualisation of data and research collected on LEGO’s target audience, to be used for presentation and hand out purposes. Partially dummy text due to the confidential nature of this project.

Colour blocking and icons were used to make large amounts of information easily digestable

Brand children

LEGO Life of George South America Level

New level for the Life of George app, I was responsible for the illustration and visual design. Original Life of George graphics by Helllo Monday.

Life of George Africa Level

New level for Life of George, involved illustrating a scene for Geroge to travel to based on models built by LEGO Future Lab.

Initial sketch ideas

The LEGO Foundation

Website re-design for the LEGO Foundation 2012. Inolved creating a responsive site which could be used as a basis for the affiliated foundations and a set of iconography for potential future use. C

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HEADERTrebuchet MSRegular16/12 pt

SubheaderGentium BasicRegular24/26 pt

Body text

Trebuchet MSRegular13/15 pt

Links

Trebuchet MSRegular10/12 pt

COLOURS

TYPE TREATMENT

ICONOGRAPHY

Mood boards were created to visualise to the client; potential layout, colour pallets, type treatment and pattern designs

Layout development

The LEGO Foundation

Developmental layout, mood boards and final comps for the site.

Ole Kirk’s Fond Website Re-design

Re-design of The LEGO Family foundation, based closely on The LEGO Foundation website as they are affiliate foundations.

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LEGO Minecraft website

Responsive web design for the LEGO Minecraft site. The site was very simple as the product line was in it’s initial phase, included an interactive easter egg hunt using the iconic Minecraft axe. I was responsible for the design and digital art direction.

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Header Helvetica Compressed

40 pt

Body Copy Trebuchet Ms

14 pt

LINKS Trebuchet Ms

12 pt

LEGO Spring Campaign

A LEGO.com seasonal campaign to promote the LEGO.com Gallery, the campaign was aimed at encouraging users to build, upload their creations and engage with the online community. I was involved in the idea generation, storyboard process and digital art direction of the campaign.

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Personal work

Some exerts from my sketchbook, starting out with pencil drawings which are developed into vector illustrations.

Thank

You