V I D E O

saveMi is an ipotetical brand created to inform people living in Milan about enviromental issues and change their bad habits.This particular advertising compaign is about the waste of energy and the spot uses an ironic tone of voice to describe how people can help saving electric energy.

Subject: A girl wastes energy leaving appliances on with no use. The appliances are rapresented by human beings in order to sug-gest a reflection about the pointlessness of our bad habits.At the end, the claim explains this parallelism between the life of the appliance and the life of our energy sources.

saveMISAVE ENERGY. SAVE MILAN

SOFTWARE: ADOBE PREMIERE ADOBE AFTER EFFECTS

Concept of a spot for the well-known brand “Nutella”.The italian claim “che mondo sarebbe senza Nutella” was rein-vented as “Nutella, grazie di esistere” but all the values of the product were maintened. The backgrounds were created using 2D computer graphic and later the characters, recorded using a green screen, were added to the scene.

Subject: A young girl is upset with her boyfriend but the taste of Nutella fix it up bringing her in a fabulous and joyful world.

NUTELLAGRAZIE DI ESISTERE

original storyboard

SOFTWARE: ADOBE PREMIERE ADOBE AFTER EFFECTS

A N I M A T I O N

Study and analysis of a toy made of wood, metal and rope.The shapes are modeled using 3D computer graphic with differ-ent textures; the complete model was animated in order to simu-late the actual toy.The presentation of this complex study was created using Adobe Flash - the result is an interactive site with a full range of sections describing the construction and the analysis of the object.

Software: Autodesk Maya - Adobe Flash

BECCA-BECCATHE PLAYFUL 3D EXPERIENCE OF

construction of the toy from real object

SOFTWARE: AUTODESK MAYAADOBE FLASH

The idea was to create a web portfolio to show all of my works in different areas. It was created using 2D animations to help navi-gate through the different sections.

PORTFOLIOENJOY THE WEB VERSION OF MY

browser’s screenshots

SOFTWARE: ADOBE FLASH

G R A P H I C

This work is the result of a stunning project where are involved both synthesis capacities and creativity.The issue was to create a hierarchy and a new system recogniz-able as a common playing card structure at first look - clear and instinctive.The star-cards use the numerical progression inside 4 constella-tions (referring to zodiac and the 4 elements).

STAR CARDSMORE THAN FANCY ASTROLOGY

Brand created for a local area in Milan.The concept of the logo comes by the digitalization of street marks and signs shooted around Milano Bovisa - then the symbol sug-gested itself a message to communicate this area with new val-ues. The brand was applicated on different kind of products and some of them became prototypes for a merchandise campaign.Furthermore it was projected onto bodies for an ad campaign to get people closer to their city.

MILANO BOVISATHE MARK OF THE EVOLVING CITY

logo printed on a t-shirt

Logo for a public contest.The demolition company “Remova”, in order to restyle their old logo, asked to create something unusual. The logo represents a broken diamond, the hardest material on earth - the idea was to communicate the impossibile made real by the power of the company “Remova”.

REMOVAS H A T T E R I N G

remova

remova

REMOVA

T Y P E

Study for the complete font set of “Agfa”.Agfa is a well-known brand with its own font - the whole alphabet was created using the logo as guideline.The font was developed with care about both style and optical is-sues.

AGFALET’S TYPE

geometric study of the original logotype

P H O T O G R A P H Y

CHILDRENCAN COLOUROUT OF THEBOUNDS

HER MORNINGELEGANCE

AURORA

GIOIEP O R T A

THEY’RE TUMBLING

AND THEY DON’TEVEN MAKE A

SOUND

D O W N

GRAVITY

THE OTHER

OF THESIDEMOON

SOSPESO